Small Business Advisor at Small Business Development Center
Greater Los Angeles Area
Small Business Advisor at Small Business Development Center
Greater Los Angeles Area
20 years as Director of Sales and Marketing for leading hotel companies in premier destinations
Owner/operator of online business, reaching 1/2 million dollars in annual sales. Effective affiliate marketing and customer relationship management.
Started creative marketing agency in Feb. 2006 in the Antelope Valley specializing in online marketing consulting.
Focus on assisting small businesses with transformational services and or products which make a positive difference.
Since Sept. '08, Small Business adviser providing free one-to-one counseling to small businesses on marketing and other related fields as part of the Small Business Development Center hosted by College of the Canyons. Focus area is Antelope Valley.
Online Marketing; Online Public Relations and Reputation Management; Small Business Marketing; Hospitality Marketing - new hotel openings and repositioning; Business Development
(Marketing and Advertising industry)
February 2006 — Present (3 years 10 months)
Creative Marketing Agency specializing in online marketing strategies.
(Marketing and Advertising industry)
2006 — September 2008 (2 years )
Specializing in cutting-edge, online marketing strategies that are scalable, trackable and affordable. Unique system to creating or improve one's online persona through organic search optimization tactics, social networking, online press releases, articles and blog posts.
(Public Company; 10,001 or more employees; IHG; Hospitality industry)
March 2006 — January 2007 (11 months)
This started out as a short-term assignment and grew into one of the most fulfilling team-building experiences of my 20 years in Hospitality Sales Management. I was able to jump right in to a dynamic group of international sales professionals for the San Francisco Bay Hotel Collection. The commute from Palmdale to SF compelled me to return to the Antelope Valley, as my goal is to live and work in the same community. Besides, that team is amazing and my time with them came to a successful conclusion.
(Health, Wellness and Fitness industry)
1997 — 2005 (8 years )
Established online business with husband Dave in 1997 selling transformational nutritional supplement, Cellfood. Grew business to half a million in annual sales by 2005. Managed business parttime until 2003, when I left hospitality J.O.B. to run my own company full-time. Once you've run your own company, it is hard to go back if you have the entrepeneurial spirit. This was how Dave and I feel in love with online marketing.
Online publicity and traffic generation, hospitality marketing and training, empowering small business owners through creative, cost-effective marketing support.