Malcolm Pitcher

Current

• Managing Director at In-house Research & Training Ltd

Past

• Group Marketing Director at George Wimpey plc
• European Marketing Manager at Honda Motor Europe

Education

• Cranfield University - Cranfield School of Management

Recommended

12 people have recommended Malcolm

Connections

65 connections

Industry

Market Research

Websites

• My Company
• My Blog

Malcolm Pitcher’s Summary

I'm passionate about the customer experience.

I can offer the tools most businesses need to measure, understand and develop their customer experience.

I believe in processes that can be measured. I dislike targets - they often get in the way of and distort the customer experience.

I believe that almost anyone can deliver great customer service. It's as much about skills as about attitudes.

Malcolm Pitcher’s Specialties:

Market Research, Customer Satisfaction, Net Promoter (TM) Research, Customer Service Training, Sales Training, Mystery Shopping, Employee Surveys, Process development and measurement.

Additional Information

Malcolm Pitcher’s Websites:

• My Company
• My Blog

Malcolm Pitcher’s Groups:

•    Cranfield SOM - MBA Alumni
•    Customer Experience Management
•    Tweeple
•    Customer Service Professionals
•    TrainingZone
•    UK Housebuilding Network
•    Customer Journey Management