Malcolm Atherton

Current

Account Executive & New Media Specialist at Business Wire

Past

Health Educator at Kronos
Account Executive at Govig & Associates

Education

Ball State University
Farmington High School

Recommended

7 people have recommended Malcolm

Connections

341 connections

Industry

Public Relations and Communications

Websites

Malcolm Atherton’s Summary

I started with Business Wire in August 2004 and am based in our full-service Arizona newsroom (1 of 24 across the US).

My goals as a Business Wire account executive are to provide the best and most cost-effective options for news distribution, to provide sound counsel to clients & prospects, and to offer unmatched customer service.

Additionally, I am one of Business Wire's New Media Specialists. This internal team is responsible for assisting colleagues, clients, and prospects with questions on our suite of SEO services. We also work to optimize the integration of the Web/emerging media into corporate communications & the traditional press release.

Speaking:
Ongoing: Business Wire Webinar series (see www.BusinessWire.com > Events)
April 2009: Business Marketing Association Phoenix, Panelist, Phoenix, AZ
April 2009: Business Wire Lunch & Learn, Speaker, Scottsdale, AZ
March 2009: NIRI Arizona (Social Media & IR), Lunch Speaker, Phoenix, AZ
August 2008: Business Wire Event, Dave & Busters, Tempe, AZ
August 2008: Las Vegas IABC/PRSA Luncheon, Las Vegas, NV
July 2008: Jump Start Your PR, AZ Technology Council, Phoenix, AZ
April 2008: WACVB Tourism Tech Summit, Anaheim, CA
January 2007: Social Media Panel, Utah Technology Council, Salt Lake City
October 2007: Blogging 4 Business Conference, Salt Lake City
September 2007: Media Breakfast, Phoenix
June 2007: Media Breakfast, Phoenix
June 2007: New Media Primer (luncheon), Salt Lake City
May 2007: Wasatch Marketing Association, Salt Lake City

Certification of Completion: SEMPO Insider's Guide to Search Marketing

I am involved with numerous professional groups including: PRSA, NIRI, BMA, Arizona Technology Council, New Mexico BIO, Utah Tech Council, Social Media Club, and SEMPO

Malcolm Atherton’s Specialties:

Account support, Search Engine Optimization, press release distribution, product development, social media integration

Malcolm Atherton’s Experience

Account Executive & New Media Specialist

Business Wire

(Public Company; 501-1000 employees; Public Relations and Communications industry)

August 2004 — Present (5 years 4 months)
Health Educator

Kronos

(Public Company; 51-200 employees; Hospital & Health Care industry)

September 2002 — August 2004 (2 years )
Account Executive

Govig & Associates

(Privately Held; Staffing and Recruiting industry)

2000 — 2002 (2 years )

Malcolm Atherton’s Education

Ball State University

Bachelor of Science , Exercise Physiology, Psychology, Public Health , 1994 — 1998

Activities and Societies:

Sigma Phi Epsilon
Farmington High School

1991 — 1994