Senior Communications Manager at United Way of the Columbia-Willamette
Portland, Oregon Area
Senior Communications Manager at United Way of the Columbia-Willamette
Portland, Oregon Area
Expertise in communications, web content management, project management, and public relations. Experience with writing, editing and publications production projects intended for a wide array of audiences.
Since August 2007, I have worked as Senior Communications Manager at the United Way of the Columbia-Willamette. I continue to edit and produce Colors of Influence, an online magazine that highlights the accomplishments of people of color in the Northwest.
Proficiency in web technologies, research, project management, web communications, internet marketing, communications strategy, strategic problem-solving. In my current post, I’m responsible for creating communications vehicles for a diverse set of audiences: members, health care providers, media, and other stakeholders. I also am heavily involved in media outreach, cross-cultural competency and photography projects.
(Non-Profit; Non-Profit Organization Management industry)
August 2007 — Present (2 years)
Led website overhaul for United Way of the Columbia-Willamette, to reflect "LIVE UNITED" branding campaign. Responsible for a host of functions associated with media relations and marketing communications. Content development for quarterly donor newsletter, social media marketing, and various activities.
In 2007-08, United Way of the Columbia-Willamette raised over $19 million for programs that addressed the most critical social issues in the community, with an emphasis on education, income and health. We all win when children succeed in school, families are financially stable and independent, and people have good health. Our goal is to create long-lasting changes that prevent problems from happening in the first place.
(Privately Held; Myself Only; Internet industry)
July 2006 — Present (3 years 1 month)
By sharing success stories and highlighting the contributions of people of color in business and civic life, Colors of Influence online magazine creates a forum for communities of color to share their knowledge and accomplishments with business and community partners.
Colors of Influence has evolved from its previous iteration, Oregon Minority Business, which served as an information source for minority entrepreneurs. Since starting OMB in 2006, I've had the wonderful opportunity to get up close and personal with key decision makers, and learn about the value they bring not only to the economic vitality of Oregon and the region, but also to the communities in which they live, work and play.
(Non-Profit; 201-500 employees; Civic & Social Organization industry)
December 2005 — July 2007 (1 year 8 months)
CareOregon is a managed health plan that administers the Oregon Health Plan to 100,000 members. I created communications vehicles for a diverse set of audiences: members, health care providers, the board of directors, legislators, media, and other stakeholders. I create online newsletters aimed at drawing interaction and feedback from our diverse audiences. Also responsible for heading up various copywriting and editing projects. Also involved in media outreach, cross-cultural competency and photography projects
(Self-Employed; Myself Only; Market Research industry)
January 2005 — December 2005 (1 year)
As a web communications consultant, I have experience and expertise in strategic consultation with clients and client relationship management; project management; and tactical execution and evaluation of communication plans.
I have excellent written communications, multimedia and project management skills, as well as extensive experience in developing and executing communication plans. I also have a high level/strategic understanding of the Internet and know-how in leveraging the Internet to drive specific organizational objectives.
(Privately Held; 51-200 employees; Computer Software industry)
May 2003 — December 2004 (1 year 8 months)
Achievements:
Developed copy for printed and electronic communications materials, such as internal and external newsletters, editorial statements, articles, web sites, press releases, and mass e-mail announcements.
Managed company websites; wrote web marketing copy for Qmedworx.com. Led web overhaul project.
Researched and implemented WebTrends web activity tracking system and search engine optimization approaches for both websites.
(Educational Institution; 501-1000 employees; Education Management industry)
June 2000 — March 2003 (2 years 10 months)
Achievements:
Overhauled and implemented the Jones School website redesign and restructuring using a new and robust content management system. Involved in creating new navigation structure and site design to improve user experience.
Enriched content of the Jones School website by utilizing a dynamic web content management system.
Increased coverage of Jones School activities in the staff and faculty weekly "Rice News," the university newsweekly distributed to faculty, alumni and staff, by writing articles about new developments, events, and speakers.
Coordinated and distributed the monthly e-newsletter @Jones, distributed to alumni, students, faculty, staff and prospective applicants.
(Privately Held; 51-200 employees; Writing and Editing industry)
January 1999 — June 2000 (1 year 6 months)
(Privately Held; 201-500 employees; Public Relations and Communications industry)
August 1997 — December 1998 (1 year 5 months)
(Government Agency; 1001-5000 employees; Public Relations and Communications industry)
December 1997 — August 1998 (9 months)
(Privately Held; 51-200 employees; Newspapers industry)
February 1995 — August 1997 (2 years 7 months)
MBA , Finance , 2003 — 2006
BA , Journalism , January 1995 — December 1998
Professional interests: web content management, public relations, crisis communications, strategic philanthropy, investor relations, marketing communications, intellectual property, financial markets, financial planning. Personal interests: digital photography, photo editing, personal investments, travel, more ...
2004 Award of Merit for Newsletter Production
Oregon-Columbia International Association of Business Communicators
"Communicator of the Year" Award
2004 APEX Award for Web Writing
Qmedworx website
http://www.qmedworx.com