Julie (Mayes) Magro

Current

Director of Marketing at Magro International

Past

Project Administrator at Lear Corporation

Education

Oakland University

Connections

37 connections

Industry

Marketing and Advertising

Julie (Mayes) Magro’s Summary

Search Engine Marketing Manager with experience designing and implementing Internet marketing plans. Achieved top rankings (pg. 1) for multiple websites on Google, Yahoo!, and MSN/Live in competitive online environments. Strong analytical and problem solving skills used to create winning Internet marketing plans.

AREAS OF EXPERTISE
• Developing & Implementing Internet Marketing Strategies
• Search Engine Optimization
• Landing Page Optimization
• Sponsored Search Advertising (PPC)
• Campaign Tracking & Optimization
• Link Building
• Competitive Research & Analysis
• Keyword Research
• Copywriting
• Email Marketing
• Website Analytics
• Best Practice Website Design

Julie (Mayes) Magro’s Experience

Director of Marketing

Magro International

(Privately Held; Marketing and Advertising industry)

August 2005 — Present (4 years 4 months)

* Create a measurable return on investment (ROI) for self and clients through development and implementation of Internet marketing plans

* Achieve page one rankings for websites with limited budgets in the organic and sponsored areas of major search engines.

* Manage implementation of Internet marketing plans with sales manager, in-house website designer, Internet marketing assistant, and outsourced resources on time and on budget

* Analyze website analytics to increase conversions and organic rankings

* Write website content for Magro International and client websites

* Promote websites by writing and distributing online press releases that picked up by International media outlets

* Build link profiles to websites to increase online visibility and rankings

* Educate local businesses on search engine optimization by organizing and presenting community seminars.
Project Administrator

Lear Corporation

(Public Company; LEA; Automotive industry)

June 2002 — October 2004 (2 years 5 months)