Mads Kristensen (+45 2628 1976)

Mads Kristensen (+45 2628 1976)

Business Operations Manager & Consultant

Odense Area, Denmark

Current
  • Blogger at Danish Union of Journalists
  • Founder & Owner at Vad NU!
Past
  • Portal Manager, Zulu.dk & tv2radio.dk at TV 2 Denmark
  • Member, National Communications Team at JCI Denmark
  • Local President at Junior Chamber International Odense
  • Business Development Manager, TV 2 Interaktiv at TV2 Denmark
  • Member of the board at Junior Chamber International Odense
  • Business Development Manager at Microsoft Business Solutions
  • Business Development Manager at MSN
  • Web Editor at MSN
  • Member of the board, Communications Group at Danish Federation of Journalists
  • PR consultant at Danish Diabetes Association (Diabetesforeningen)
Connections
217 connections
Industry
Online Media
Websites

Mads Kristensen (+45 2628 1976)’s Summary

I help companies structure, adapt and develop their business to get the most benefit from the opportunities in new media being it internal or external facing. Or both.

I work with digital business strategy and concept development, and I help carve out how using new media tools can save both time, energy and money - perhaps even become a profit center in itself - while at the same time providing meaningful presence and fostering conversation and sharing.

My background stems from having worked almost 10 years at leading international and national companies doing digital business development right at the heart of it all, where content meets business which again meets people. I have a great wealth of experience and know-how, which I'm eager to share.


Mads Kristensen (+45 2628 1976)’s Experience

  • Guest lecturer, Online Journalism

    Danish School of Journalism

    (Educational Institution; Media Production industry)

    March 2009Present (5 months)

    Teaching 7th semester students online journalism.

  • Business Operations Manager, Consumer & Online Denmark

    Microsoft

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    September 2008Present (11 months)

    Business management and planning, ongoing reporting and assistance to local COI Leadership Team and COI General Manager.

  • Blogger

    MediaWatch.dk

    (Internet industry)

    December 2007Present (1 year 8 months)

    Writing columns about how media companies can take better advantage of the opportunities presented by new media. And see these as opportunities - and not as threats.

  • Blogger

    Danish Union of Journalists

    (Online Media industry)

    August 2007Present (2 years)

    Writing columns on how journalists and people with a content mindset can and should adapt to the opportunities presented by new media. And calling it when it doesn't happen.

  • Founder & Owner

    Vad NU!

    (Online Media industry)

    July 2007Present (2 years 1 month)

    A consultancy company focused on creating real tangible bottom-line value for clients through the optimal use of the opportunities presented with new media and the internet. Heavy focus on strategy and business development from both a content and a business perspective.

  • Portal Manager, Zulu.dk & tv2radio.dk

    TV 2 Denmark

    (Privately Held; 501-1000 employees; Broadcast Media industry)

    October 2006July 2007 (10 months)

    Spearheading two of the main online development projects going on at the time with the launch of TV 2 Radio online and the relaunch of Zulu.dk. End-to-end responsible for concept development, business planning, hiring of team, product planning and project management until launch.

  • Member, National Communications Team

    JCI Denmark

    (Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)

    January 2007July 2007 (7 months)

    Primaliry responsible for getting JCI (Junior Chamber International) Denmark into the blogosphere using the new day-to-day personal development blog, JCIdag.dk. Teamplayer on various other national communication activities.

  • Local President

    Junior Chamber International Odense

    (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

    January 2006December 2006 (1 year)

    Day to day management of the local chapter of Junior Chamber International Odense. Focus on strategy, relationship building and HR issues.

  • Business Development Manager, TV 2 Interaktiv

    TV2 Denmark

    (Privately Held; 501-1000 employees; Online Media industry)

    November 2005September 2006 (11 months)

    Responsible for new media projects from concept to implementation. Lead on overall business development for interactive media.

  • Member of the board

    Junior Chamber International Odense

    (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

    January 2005December 2005 (1 year)

    Responsible for communications (internal, external, magazine)

  • Business Development Manager

    Microsoft Business Solutions

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    April 2004October 2005 (1 year 7 months)

    Responsible for subcontractors and outsourcing activities for Product Development on Microsoft Business Solutions-Axapta and Microsoft Business Solutions-Navision.

  • Business Development Manager

    MSN

    (Public Company; 10,001 or more employees; MSFT; Online Media industry)

    September 2001March 2004 (2 years 7 months)

    Responible for integrated partnerships on MSN.dk and as part of Nordic MSN biz dev team.

  • Web Editor

    MSN

    (Public Company; 10,001 or more employees; MSFT; Online Media industry)

    October 2000August 2001 (11 months)

    Responsible for content programming on the MSN.dk portal as well as technical development.

  • Member of the board, Communications Group

    Danish Federation of Journalists

    (Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

    March 2000March 2001 (1 year 1 month)

    Day to day issues of a political nature. Focus on education and supporting self employed communications people.

  • PR consultant

    Danish Diabetes Association (Diabetesforeningen)

    (Non-Profit; 11-50 employees; Fund-Raising industry)

    August 1999September 2000 (1 year 2 months)

    Articled for the magazine 'Diabetes' (circulation approx. 55.000) and webmaster.


Additional Information

Mads Kristensen (+45 2628 1976)’s Websites:


Mads Kristensen (+45 2628 1976)’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
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