Mac Slocum

Mac Slocum

Web Editor/Writer/Producer

Greater Boston Area

Current
  • Assistant Editor at Nieman Journalism Lab - Nieman Foundation at Harvard University
  • Owner/Senior Editor at The Fodder Network
Past
Education
  • Emerson College
  • University of Richmond
Connections
144 connections
Industry
Online Media
Websites

Mac Slocum’s Summary

I've worked as an online editor, writer and producer at a variety of outlets (publishing, film, TV, electronics, trade, tech, hyper-local, national/international ... you name it). Through all of these experiences, I've remained committed to the Web as a platform. I love the thing, and I love working to make it better.

My areas of interest/expertise include:

* Development of Web-friendly content (writing and editing)

* Audience development via social media (blogs, Twitter, social networks)

* Web production (HTML, CSS, Movable Type and other content management systems)

* Independent publishing

* Web journalism education

* Pontificating, analyzing and consulting on the future of publishing/journalism, digital distribution, Web content, and audience development

Mac Slocum’s Specialties:

journalism, web content, social media, blogging, independent web publishing, online journalism, web content, online marketing, editing, copy editing, writing, web production, html


Mac Slocum’s Experience

  • Assistant Editor

    Nieman Journalism Lab - Nieman Foundation at Harvard University

    (Online Media industry)

    September 2009Present (3 months)

    Report on the people and companies experimenting with journalism-centric business models, techniques and innovations.

  • Owner/Senior Editor

    The Fodder Network

    (Online Media industry)

    March 2000Present (9 years 9 months)

    Responsible for all operations and content direction of blog network. Maintained content management systems and all technology. Experimented with new multimedia techniques (embedded video, RSS, third-party applications) and rolled tested elements into sites.

  • Managing Editor / Learning Group

    O'Reilly Media

    (Privately Held; Publishing industry)

    February 2009September 2009 (8 months)

    Responsible for day-to-day project management for O'Reilly's in-person workshops, master classes and events. Duties included creation and management of a project database, development and editing of all Web site material, and collaboration with marketing, design and development teams.

  • Managing Editor and Co-Chair, Tools of Change

    O'Reilly Media

    (Privately Held; Publishing industry)

    March 2008February 2009 (1 year )

    Used blogs, Twitter, social networks and other Web-based tools to engage audiences and foster conversations about the future of publishing. Wrote commentary and managed all aspects of the editorial workflow for the primary TOC publication (toc.oreilly.com). As co-chair of the annual TOC conference, organized panels, introduced speakers, and moderated sessions.

  • Instructional Designer

    Emerson College

    (Educational Institution; Higher Education industry)

    July 2007March 2008 (9 months)

    Developed educational models and solutions that combined technology and pedagogy. Instructed faculty on technology best practices. Produced a variety of tutorials and resources, many focusing on application of Web and multimedia tools.

  • Managing Editor

    ElectronicHouse.com

    (Publishing industry)

    May 2006June 2007 (1 year 2 months)

    Managed all content operations for consumer electronics Web site. Role involved understanding of both content and technology sides, including integration of video, podcasts and slide shows.

  • Web Journalism/Technology Teacher

    Emerson College

    (Educational Institution; Higher Education industry)

    September 2004December 2006 (2 years 4 months)

    Taught Web journalism classes to undergrad and grads. Focused on practical application of best practices in the Web environment, including multimedia integration, community development and usability.

  • Editorial Director, Internet

    EH Publishing

    (Privately Held; Publishing industry)

    April 2003September 2004 (1 year 6 months)

    Helped develop and manage Internet division for trade publishing company. Worked with outside technology and design vendors. Created editorial models, recruited and worked with freelancers and managed staff.

  • Managing Editor CE-Pro Magazine

    EH Publishing

    (Privately Held; Publishing industry)

    April 2003October 2003 (7 months)

    Managed editorial process for trade magazine. Duties included writing, editing, managing freelancers, and coordinating content needs with art and layout groups.

  • Editor

    AOL Digital City Boston

    (Public Company; TWX; Internet industry)

    July 2002January 2003 (7 months)

    Responsible for content selection, headline writing and daily updates of popular Boston site. Worked with freelancers to cover local entertainment and recreation events. Note: AOL closed its Digital City Boston office in January 2003.

  • Associate Producer

    CNET Networks

    (Public Company; CNET; Online Media industry)

    May 2000July 2002 (2 years 3 months)

    Produced a number of business-to-business technology Web sites. Published daily technology newsletters and long-term special reports. Note: CNET closed the original ZDNet division in July 2002.

  • Producer

    The Christian Science Monitor

    (Non-Profit; Newspapers industry)

    20002000 (less than a year)

    Member of daily production team for online edition of newspaper. Participated in story selection and helped develop future site innovations.

  • Managing Editor - OnTap.com / Taponline.com

    Marketsource

    (Online Media industry)

    June 1997January 2000 (2 years 8 months)

    Managed large Web site aimed at college audience. Recruited writers and assigned stories. Wrote, edited and produced film, television and technology sections. (This site is no longer active.) Note: I pursued another opportunity from Jan. 1998-June 1998, but maintained a working relationship with Marketsource during that time. I returned in June '98 and stayed until a reorganization in Jan. 2000.


Mac Slocum’s Education

  • Emerson College

    Master's , Journalism , September 1999December 2002

  • University of Richmond

    BA , Journalism , 19931997

    Activities and Societies:
    Collegian Staff '93-'97, WDCE Staff '93-'97

Additional Information

Mac Slocum’s Websites:

Mac Slocum’s Interests:

web technology, technology education and integration, web journalism, editing, writing, independent web publishing

Mac Slocum’s Groups:

Online News Association, Society of Professional Journalists

  •    AOLAlumni
  •    Emerson College Alumni Association
  •    Book Publishing Professionals
  •    Richmond Alumni
  •    Online reporters and editors
  •    Tools of Change for Publishing
  •    Innovation in Journalism

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