Terrie MacNicol

Current

• Multimedia Specialist at Michigan Education Association

Past

• Owner, Creative Director & Online Media Consultant at Earth Wisdom Harmonics, LLC
• Art Director/Production Manager at Lansing City Limits
• Owner, Designer at Penguin Graphics

1 more...

Recommended

2 people have recommended Terrie

Connections

61 connections

Industry

Online Media

Websites

• 4 Forty-Four Concepts Blog
• Amazon Herbs
• My Website

Terrie MacNicol’s Summary

Online social media and Internet application expert. Continuous advancement and expertise in communications technology, Internet marketing & new media to reach diverse target audiences.

Develop brand strategy and tactics through use of new media technologies; expand member and community engagement in legislative, educational and social issues.

Initiate, plan and execute member marketing campaign, utilizing e-newsletters, e-mail and social networks.

Develop and administer Web site(s), Web 2.0 and most Interactive PR efforts, monitoring site usage and stats for optimization (SEO); implement strategy to increase web, blog and social sites traffic.

Produce video and multimedia for web, TV and DVD; write and produce web documentaries, and public service announcements; develop production schedules; coordinate all aspects of pre- and post-production

Effectively communicated news and issues in a wide range of media utilizing online branding, multimedia, publications, print collateral and Web 2.0 technologies to reach targeted audiences.

Terrie MacNicol’s Specialties:

• Online strategic communications & new media technologies expert
• Online brand marketing through new media & social networking
• Member communications & relationship building
• Project management
• Multimedia & video production for web, broadcast TV & DVD
• Web site development & administration
• Implement Web 2.0
• Publication production

Terrie MacNicol’s Experience

• Multimedia Specialist

  Michigan Education Association

  (Non-Profit; Education Management industry)

  September 1999 — Present (10 years 3 months)

  Implement online communications presence and/or digital marketing enhancements per best practices. Launch and administer new media including Voices of Michigan Education blog, Facebook, Twitter, YouTube, Flickr, etc.
  
  Develop and design MEA Web site in less than 2 month; new design, CSS coding and layout, updating 450+ pages.
  
  Administer MEA Web and monitor site usage and stats for optimization (SEO); implement strategy to increase web, blog and social sites traffic.
  
  Initiate, plan and execute member marketing campaign, utilizing e-newsletters, e-mail and social networks; doubled Facebook fan base in less than two months.
  
  Produce video and multimedia for web, TV and DVD; write and produce web documentaries and public service announcements; develop production schedules; coordinate all aspects of pre- and post-production.
  
  Effectively communicated MEA news and issues in a wide range of media; for instance, utilized online branding, multimedia, publications, print collateral and Web 2.0 technologies to reach targeted audiences.
  
  Design and manage MEA Voice publication; led efforts in redesigning the MEA Voice from a tabloid to a magazine format.

Additional Information

Terrie MacNicol’s Websites:

• 4 Forty-Four Concepts Blog
• Amazon Herbs
• My Website

Terrie MacNicol’s Honors:

2009 National Education Association (NEA) Public Relations Council Distinguished Achievement Award:
* Electing Your Employer DVD

2007 Michigan School Public Relations Association (MSPRA) Distinguished Achievement Awards for production:
• Closing the Achievement Gaps DVD
• Educational Support Personnel: Life Stories DVD
• BFCL Communications 101 CD

2003 NEA State Education Editors Awards of Merit:
• Special Publication, MEA Voice: 150 Years of Education Excellence
• Visual Effects 4-Color, MEA Voice: 150 Years of Education Excellence
• Best Magazine, MEA Voice

2000 Michigan School Public Relations Association Distinguished Achievement Award:
• Bi-monthly Advertorial/Opinion Editorial

2000 NEA State Education Editors Awards of Merit:
• Best Newspaper, MEA Voice
• Visual Affects, An MEA Guide to Women’s History Month

1999 NEA State Education Editors Award of Merit:
• Best Newspaper, MEA Voice