Country Manager - Poland at wybieramy.pl
Gdańsk Area, Poland
- Current
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- Country Manager - Poland at wybieramy.pl (by uchoose.ie)
- Co-founder at Pstro.pl
- Advisor and Consultant at PolandOnline
- Past
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- Country Manager - Poland at HotelClub, part of Orbitz Worldwide
- Global Product Manager - Customer Experience at HotelClub, part of Orbitz Worldwide
- Managing Partner at Nova Consulting
- National Channel Manager - DSL Distributors at Flow Communications
- Account Manager at Incoso Digital
- Account Manager at Spid Advertising Agency
- Education
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- University of Technology, Sydney
- Uniwersytet Gdanski
- Recommended
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28 people have recommended Maciek Saganowski - Connections
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263
connections
- Industry
- Internet
- Websites
Maciek Saganowski linkedin@saganowski.com’s Summary
Online Product and Marketing Professional
Maciek Saganowski linkedin@saganowski.com’s Specialties:
Internet product and marketing expertise including:
UGC, online product, user experience, traffic monetization, metrics, web analytics, usability, information architecture, innovation, UI, Web 2.0+, online marketing, user retention & loyalty, booking paths, conversion, findability, functionality, prioritization, partnerships, affiliations, business development, ROI, growing & converting internet traffic.
Maciek Saganowski linkedin@saganowski.com’s Experience
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Country Manager - Poland
wybieramy.pl (by uchoose.ie)
(Internet industry)
June 2009 — Present (7 months)
Building a marketplace for comparing services (personal finance, home utilities, travel and insurance). Wybieramy.pl - by uchoose.ie - Ireland's #1 services comparison engine.
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Co-founder
Pstro.pl
(Internet industry)
May 2009 — Present (8 months)
Co-founding pstro.pl - Polish Yelp. Local business reviews and listings.
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Advisor and Consultant
PolandOnline
(Internet industry)
May 2009 — Present (8 months)
- Advisory services to online companies expanding into Poland.
- Market research, competitor benchmarking and feasibility study.
- Expansion and operations strategy.
- Online marketing strategy creation and campaign management.
- Site localization and content sourcing.
- Partner scouting and business development.
- Country management services. -
Country Manager - Poland
HotelClub, part of Orbitz Worldwide
(Internet industry)
September 2007 — May 2009 (1 year 9 months)
Establishing and growing Orbitz footprint in Poland.
responsibilities:
- Full P/L and budget responsibility for Orbitz marketing operations in Poland (HotelClub & RatesToGo).
- Online marketing and PR (seo, ppc, online advertising, affiliate networks, online games, loyalty schemes)
- Offline marketing (print, loyalty cards, competitions).
- Third party distribution and affiliate programs.
- Building viral promotions and devising loyalty schemes.
- Managing promotions and microsites.
- Local coordination of SEM efforts with the HQ.
- Business development and partnerships with portals and OTAs.
- Site localization and liaison in content production and sourcing.
- Carrying-out conversion improvement initiatives.
achievements:
- Realizing double digit gross growth.
- Pushing Poland into a second-fastest growing HotelClub market globally.
- Successful delivery of 6digit user acquisition viral campaigns.
- Opening up new segments: travel agents, banking & finance, concierge services. -
Global Product Manager - Customer Experience
HotelClub, part of Orbitz Worldwide
(Public Company; 10,001 or more employees; Internet industry)
May 2005 — August 2007 (2 years 4 months)
Global head of product for HotelClub, reporting to Director of Marketing, later to GM
- Owning all UI & user experience projects for Hotelclub.com, RatesToGo.com and AsiaHotels.com globally
- Introduced a user research framework (surveys, focus groups, true usability research, web analytics)
- Founding and growing a global user experience team of 6 web product professionals (IA, BA, UI designers) based in Sydney and Manila
- Introduced a business-wide user experience dashboard tracking KPIs along the customer lifecycle
- Introduced new business KPIs ie. Average fulfillment time
- Significantly improving conversion & look-2-book via the overhaul of the hotel booking path
- Introduced new revenue streams via site internationalization (new languages, new currencies, new payment options)
- Headed a first global product initiative of Travelport simultaneously run across 3 continents – RatesToGo overhaul project
- Founding an in-house business innovation lab – IdeaLab -
Managing Partner
Nova Consulting
(Partnership; 1-10 employees; Management Consulting industry)
November 2004 — May 2005 (7 months)
- establishing an international trade consultancy (Poland – Australia)
- advising Polish companies on optimal strategies for entering Australian market
- creating an original marketing presence of the start-up (identity, online, collateral) -
National Channel Manager - DSL Distributors
Flow Communications
(Public Company; 51-200 employees; FLO; Telecommunications industry)
February 2003 — November 2004 (1 year 10 months)
- designed and implemented iiNet channel marketing program and commission system ready to launch
- established retention program for channel end-users
- delivered a business DSL product recommendation
- successful migration of Flow resellers and their subscribers onto the new iiNet channel program (75% reseller retention ratio) -
Account Manager
Incoso Digital
(Internet industry)
August 2001 — February 2003 (1 year 7 months)
- creation of new product packages designed for real estate and education markets
- creating new website structure (personas-driven) and design for Incoso
- development of the marketing strategy for the company and introduction of the indirect channel -
Account Manager
Spid Advertising Agency
(Privately Held; 11-50 employees; Graphic Design industry)
April 1997 — December 2000 (3 years 9 months)
- acquiring and managing marketing budgets for Target, Hossa, Mabo Turlen, Energa, DC and others and increasing the annual turnover 170%
- running national media campaign for Hossa & Fujitsu (air conditioners)
- developing and running a nation-wide ATL & BTL campaign introducing a German discount retailer Edeka.
- designing corporate identity for a consulting leader - Pareto Consulting
- launching a unique PR campaign promoting a pharmaceutical distributor - Pharmag
Maciek Saganowski linkedin@saganowski.com’s Education
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University of Technology, Sydney
MBA , Business Information Systems , 2002 — 2006
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Uniwersytet Gdanski
Master of Economics , Transportation and Logistics, Internet , 1995 — 2000
Additional Information
Maciek Saganowski linkedin@saganowski.com’s Websites:
Maciek Saganowski linkedin@saganowski.com’s Interests:
Web, strategy, product development, user interfaces, user experience, branding, entrepreneurship, innovation, mobile, bottom up stuff, user generated content, social media, travel, sports.
Maciek Saganowski linkedin@saganowski.com’s Groups:
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On Startups - The Community For Entrepreneurs -
Internet Product Management Group -
infoShare -
3camp -
CEE Marketing Pro -
AdTaily.com
Maciek Saganowski linkedin@saganowski.com’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
