Denice MacDonald

Current

• President at MacDonald Consulting Services

Past

• DIrector Business Development/Interactive Client Services Director at Versant
• Interactive Strategist (Self-employed)
• Call Center Marketing Manager at HK Systems (Supply Chain Software)

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Recommended

21 people have recommended Denice

Connections

177 connections

Industry

Internet

Websites

• My Company

Denice MacDonald’s Summary

Strategic professional providing the following solutions:

Competitive Analysis
Knowledge about your competitors will provide you with the information necessary to make better decisions with your web strategy.

Targeted Demographic Segmentation
Build a one-to-one relationship with your visitor by effectively segmenting your target audience.

Web Branding Promotions
Ensure that your online brand is consistent with your offline brand. Learn how to create it once, pay for it once, but use many ways.

Web Technology Product Review and Implementation
Not all web sites area alike. From e-commerce solutions to content management systems, ensure that today’s technology works for you and is the right fit for your web development needs.

Web Project Management
Steering multiple departments and overseeing large web projects requires a seasoned, integrated approach.

Search Engine Marketing
You cannot deliver your message to your intended audience online without them finding you first.

Denice MacDonald’s Specialties:

Web branding, web marketing, web promotions, search engine marketing, content management systems, e-commerce, project management

Denice MacDonald’s Experience

• President

  MacDonald Consulting Services

  (Privately Held; Internet industry)

  2007 — Present (2 years )

  Marketing and E-business Strategist available for contracting and freelance opportunities.

• DIrector Business Development/Interactive Client Services Director

  Versant

  (Public Company; Marketing and Advertising industry)

  2004 — 2007 (3 years )

  Responsible for all facets of business development including pubic relations, advertising, media, print and direct mail. Produced multi-media/communication delivery channels in video, Webinars and online audio speakerships. Instrumental in developing the Corporate Web site resulting in several key new client relationships. Retooled the company database as well as developed strategic campaigns in e-mail marketing, blogs, viral marketing and search engine optimization to create focused leads resulting in defined sales. Maintained and supervised an interactive portfolio of clients in healthcare IT, civil engineering, and financial/private equity services.

• Interactive Strategist

  Self-employed

  (Self-Employed; Myself Only; Internet industry)

  2000 — 2004 (4 years )

  Strategist and project manager for Fortune 200 companies - worked closely with agencies as well as direct clients.
  
  Responsible for directing and project managing a broad range of corporate web and multi-media interactive initiatives. Engagements included a life cycle process of pre-development (treatments, flowchart, user experience and functional specification), development (content/graphics development, programming, testing) and execution (initiative launch, distribution and promotion as well as paid online advertising campaigns).
  
  E-commerce, hosting, and search engine optimization one year partnership forged with Beantree, Inc.

• Call Center Marketing Manager

  HK Systems (Supply Chain Software)

  (Privately Held; 201-500 employees; Computer Software industry)

  1999 — 2000 (1 year )

  Responsible for call center supporting 40+ outbound sales professionals. Print and online campaigns supported call center initiatives for aggressive lead generation for enterprise-wide software solutions.

Additional Information

Denice MacDonald’s Websites:

• My Company

Denice MacDonald’s Honors:

Strategist and Project Manager:

Versant Corporate Web Site
www.versantsolutions.com
Standard of Excellence 2005
Web Marketing Association Award
http://www.webaward.org/winner.asp?eid=3845

Ruekert-Mielke Civil Engineering Corporate Web Site
http://www.ruekert-mielke.com
Standard of Excellence 2007
Web Marketing Association Award
http://www.webaward.org/winner.asp?eid=7979

Thrivant Financial - 6 CD Video/Music/Print Packaging
"Celebrating the Musical Heritage of the Lutheran Church"
1 - CameoFest Gold - Two Awards - Interactive Category
http://gwmcai.org/awards.html
2 - Crystal Award of Excellence - Audio/Video
3 - International Film and Video Festival Award - Interactive Multi-media Education and Training Category