Interactive Marketing for Fashion Brands & Retailers
Greater Los Angeles Area
- Current
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- Founder at FashionablyMarketing.Me
- Interactive Marketing Director at 1928 Jewelry Company
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2 people have recommended Macala - Connections
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- Industry
- Apparel & Fashion
- Websites
Macala Wright’s Summary
Macala Wright is an innovative, talented online marketing professional. An efficient, self-directed manager, Macala uses her analytical abilities to break down problems and find creative, fiscally responsible solutions. Having successfully worked in corporate and independent environments, she fully understands the world of Internet marketing and can comfortably work collaboratively with a team or independently. Her ability to understand the competitiveness of online and retail landscapes enables her to identify future trends and strategically find new market space for products/services
Macala created her blog, FashionablyMarketing.Me, to teach fashion brands and retailers how integrate social technologies into their online marketing efforts and use social media and other web 2.0 tools to better market products online, build brand awareness and to engage customers in positive ways.
Currently, Macala Wright is the Director of Marketing & Online PR for 1928 Jewelry.
Macala Wright’s Specialties:
Organic Search Engine Optimization
Search Engine Marketing
Social Networking & Interactive Marketing
Online Fashion & Lifestyle Marketing
Online Publicity & Public Relations
Blogger Outreach
Online Brand Awareness Campaigns
Macala Wright’s Experience
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Founder
FashionablyMarketing.Me
(Apparel & Fashion industry)
March 2009 — Present (5 months)
FashionablyMarketing.Me, a blog dedicated to teaching fashion brands how to develop successful social marketing strategies.
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Interactive Marketing Director
1928 Jewelry Company
(Privately Held; Wholesale industry)
September 2008 — Present (11 months)
Developed and managed corporate web strategy for 1928 Jewelry; conceptualized and implemented social media marketing strategies to increase brand awareness, drive website traffic and increase sales on both the 1928 web site and in-store retail channels.
℘ In a severely declining retail environment, exceeded 2009 Q1 and Q2 financials goals for 1928.com online retail sales by 9.64% and 9.51%, respectively.
℘ Increased average order size by 15% in three months through product cross selling, integrating social sharing tools on individual product pages and developing “stories” around product collections.
℘ Established positive & productive relationships with fashion bloggers and fashion forum owners. Leveraged those relationships to create sponsorship opportunities, promote products and implement contests that simultaneously increased brand awareness, drove traffic to 1928.com, supported SEO initiatives (deep link backs) and generated increased sales.
℘ Manage all paid (SEM) and non-paid (SEO) search marketing initiatives for 1928.com. Stabilized and increased organic web traffic by 20% in six months; subsequently making organic search account for 47% of web traffic to 1928.com and accountable for 51% of direct revenue.
℘ Designed, developed and launched Jewelry Gal Blog (http://www.jewelrygalblog.com) on behalf of 1928. Write and optimize all blog entries.
℘ Manage and execute email marketing campaigns to new and existing client base. Developed brand contact strategy, oversee and write content editorial. Increased email subscription base by 10.8% in and increase email click through rate by 13%.
℘ Responsible for all tracking, analyzing and reporting of 1928.com metrics. Make timely updates and recommendations in order to maximize web site traffic, order conversion, repeat orders and increase dollars per order by customer.
℘ Actively engage in social communities including Facebook, Twitter, YouTube, Polyvore, ThisNext and StyleHive.
