Macala Wright
Digital and Entertainment Marketing Consultant
- Location
- Greater Los Angeles Area
- Industry
- Online Media
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Macala Wright's Overview
- Current
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- Founder at WHY THIS WAY
- Editor-In-Chief at FashionablyMarketing.Me
- Recommendations
-
7 people have recommended Macala
- Connections
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500+ connections
- Websites
Macala Wright's Summary
Macala Wright is a Los Angeles-based luxury lifestyle marketing expert, digital media consultant and social media personality. She is widely recognized as a social media pioneer and digital futurist in the fashion industry.
Wright has consulted for lifestyle products brands for 10 years. Successful client projects have included work for ALDO, Universal Pictures, eBay Fashion, WWDMAGIC, MAGIC Trade Shows, Teen Vogue, Cynthia Rowley and Sprinkles Cupcakes.
Wright frequently writes about retail, e-commerce and technology for Mashable. In addition to her digital journalism, Wright's digital online magazine, FashionablyMarketing.Me, has amassed an international cult following in the fashion and lifestyle industries.
Wright has been quoted or has had research cited in The New York Times, ADWeek, Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, Los Angeles Times, Apparel Magazine and The Next Web.
Specialties
Luxury Marketing, Mobile Marketing, Social Media, Digital Strategy, Strategic Partnerships, Content Strategy, Content Development, Blogger Outreach, Influencer Marketing, Social Media Metrics, Entertainment Marketing
Macala Wright's Experience
Founder
WHY THIS WAY
September 2009 – Present (2 years 9 months) Greater Los Angeles Area
Digital Marketing Strategy
We specialize in developing comprehensive online marketing strategies. From analysis and positioning to research and implementation, we create actionable plans that help our clients successfully achieve their goals. Our areas of expertise include:
Mobile Marketing and Commerce
Product and Technology Services Launches
Social Media and Commerce
Research & Performance Analytics
Data is king, and no one loves data more than we do. Whether you’re looking to engage your social audiences and online customers on a deeper level or you want to increase revenue from your online marketing channels, we can help. Our areas of expertise include:
Consumer Demographics and Customer Insights
Competitive Analysis and Analytics
Market and Trend Analysis
Social Media Metrics
Editor-In-Chief
FashionablyMarketing.Me
Apparel & Fashion industry
October 2008 – Present (3 years 8 months) Greater Los Angeles Area
FashionablyMarketing.Me is online digital magazine that analyzes social commerce, digital media, mobile commerce, luxury, content development, gamification and video marketing strategy for fashion, entertainment and lifestyle companies.
Macala Wright's Skills & Expertise
- Social Media Marketing
- Qualitative Market Research
- Business Analysis
- Content Development
- Content Management
- Online Content Creation
- Content Strategy
- Mobile Content
- Online Video
- Fashion Marketing
- Fashion Writing
- Sustainability Strategy
- Editorial Development
- Blog Development
- Blogger Outreach
- Corporate Blogging
- Blogger Relations
- Online Research
- Internet Research
- Digital Strategy
- Marketing Strategy
- Lifestyle Marketing
- Leadership Workshops
- Speaking Engagements
- Conference Speaking
- Critical Thinking
- Strategic Thinking
- Business Intelligence
- Feature Writing
- Writing Skills
- Los Angeles
- san francisco
- Mobile Marketing
- Mobile Applications
- Product Launches
- Entertainment Writing
- Interactive Entertainment
- Luxury Goods
- Influencer Marketing
- Retail Industry
Macala Wright's Additional Information
- Websites:
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