LinkedInMaarten Van Vulpen

Maarten Van Vulpen

Consultant at Liones and Owner at Maarten van Vulpen Beheer BV

Location
Utrecht Area, Netherlands
Industry
Online Media
Current
  1. Liones,
  2. FontoXML - Webbased XML Editor,
  3. Reed Elsevier
Previous
  1. Kluwer,
  2. Loopgroep Bunnik,
  3. Liones
Education
  1. Krauthammer
Recommendations6 people have recommended Maarten
Websites
500+connections

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Liones

Liones

Consultant

– Present

View full profile

Background

Summary

Als gedreven online strateeg werk ik al sinds 2006 voor Liones. Liones is een fullservice internetbureau dat oplossingen bedenkt en realiseert om mensen blijvend te binden en te boeien. Onze roots liggen in de mediawereld maar onze kennis zetten we breder in. Klop bij ons niet aan voor een vluchtige campagnesite. Doe dat wel als je op lange termijn relevant wilt zijn voor je doelgroep.

Mijn rol hierin is het bedenken van online concepten, al dan niet in opdracht van klanten en het optimaliseren van de online aanwezigheid van klanten. Hiervoor maak ik gebruik van grondige analyses, A/B testen en multi-variatie testen. Op deze manier wordt maximaal rendement nagestreefd.

Door vooraf gezamenlijk duidelijke doelstellingen te definiëren, kunnen inspanningen gefocust worden en durf ik te stellen dat ik ook jouw online aanwezigheid duurzaam kan verbeteren!

Specialties:SEO, SEM, webanalytics, social media, usability, functional design, technical design, online publishing, online marketing, marketing, publishing, Drupal, Hippo, Joomla!, WordPress, Magento, Google Analytics, Google AdWords, Doubleclick for Publishers, social media

Experience

Consultant

Liones
– Present (6 years 11 months)

As business analyst I create functional designs for webapplications, portals and sites. This function is a specialisation of the 'functional designer' position I was in before. The functional design contains all information for the developer to build the project.

Besides these functional designs, I also handle the requests for change from customers. These requests are reviewed, planned and delivered to developers. After a developer has implemented this change, I deliver this change to the customer.

Next to this I consult our customers on SEO, SEM, usability and webanalytics. These are nowadays keyissues for success on the web.

Chief Communications Officer

FontoXML - Webbased XML Editor
– Present (1 year)The Hague Area, Netherlands

FontoXML is all about user-friendly authoring of valid XML. The webbased XML editor adapts to your schema, your CMS infrastructure and the frontend in which your authors are used to work.

Personalized content, multichannel publishing, content aggregation, intelligent retrieval: these trends increase the need for authors to create structured and semantic rich content. FontoXML provides them the tool to do so.

The architecture of FontoXML is developed for flexibility. It consists of the Editor Core and connectors which allow quick adaption of FontoXML to your schemas, CMS or workflow system, user interface and various add-ons. Configuring the connectors requires knowledge of general techniques such as JavaScript, HTML and CSS.

Online marketeer / SEO

Reed Elsevier
– Present (2 years 3 months)Amsterdam

Realiseren van online doelstellingen (bereik, traffic, conversie) d.m.v. resource centres welke op een specifiek ziektebeeld zijn gericht. Content wordt hier door de redactie van aansprekende journals als de European Journal of Cancer of European Urology geselecteerd. Farmaceuten zijn veelal opdrachtgever.

Werkzaamheden bestaan uit SEO, Analytics en online marketing.

Owner

Maarten van Vulpen Beheer bv
– Present (14 years 2 months)Utrecht Area, Netherlands

Interim marketeer online

Kluwer
(2 years)Alphen aan den Rijn

Online marketing voor de titel 'Binnenlands Bestuur'. SEO, SEM, Social Media en conversieoptimalisatie van Binnenlands Bestuur en haar campagnes.

Board member

Loopgroep Bunnik
(5 years 3 months)

Loopgroep Bunnik is an athletic club in Bunnik. We focus on running and fun is also important. I'm one of the founders and boardmember since the start in March 2006.

We have a yearly event: Bunniks Mooiste, which is a 6 and 12k runningevent with around 1000 participants.

Web developer and Functional Designer

Liones
(1 year 4 months)

Liones is a web development agency for publishing companies. We focus on publishers. With our inhouse developed Lynkx Content Interaction Platform do we have a reliable application for online publishing. The application is flexible and can be connected to every back-office system and application.

We also do have our own publishing house, Liones Publishing Services. Our publications are most research publications.

Owner

Aprecio bv
(2 years 9 months)

Organisation and development of sport marketing concepts. Concepts like De Nationale Sportweek, NOC-NSF Papendal Events, loopevenementen.nl, New Balance Walking Club, Beijing Marathon, KplusV Zevenheuvelenloop 2005 & 2006, Talent&Pro Runs and Fortis Running Ambassadors.

Webdeveloper / Partner

hetwebburo.nl
(1 year 8 months)

Developing interactive websites and webapplications for commercial companies and governmental organizations.

Skills

  • SEO
  • Analytics
  • Conversions
  • Web Analytics
  • Online Marketing
  • Wordpress
  • Social Media
  • Online Publishing
  • SEM
  • Publishing
  • Google Analytics
  • Online Advertising
  • Web Design
  • WordPress
  • CMS
  • E-commerce
  • Digital Marketing
  • Jokes
  • Web Development
  • Content Management
  • Web Project Management
  • Drupal
  • Marketing
  • Usability
  • Web Content Management
  • Joomla
  • E-business
  • Google Adwords
  • See 13+  See less

Languages

  1. English

    Full professional proficiency
  2. Dutch

    Native or bilingual proficiency
  3. German

    Full professional proficiency

Projects

BSL shop - releases(Link)

Periodical releases to BSL shop in order to bring new and update existing functionality to the shop.

Team members:

Kluwer Binnenlands Bestuur - Optimalisatie online uitgave(Link)

– Present

Optimalisatie en verbetering van online uitgave BinnenlandsBestuur.nl. Van een uitgebreide nieuwswebsite naar een gestructureerde online uitgave, die bestaat uit thematische verticals.

Team members:

Conversieoptimalisatie JBB.nl en JobsInFinance.nl(Link)

– Present

Continue optimalisatie van vacatureportals JBB.nl en JobsInFinance.nl. Taken bestaan uit analyse, SEO, landingpages en implementeren van online marketing oplossingen.

Team members:

Leukemia and Lymphoma Resource Center (LLRC)(Link)

The Leukemia and Lymphoma Resource Center or LLRC aims to provide access to the latest research findings in leukemia and lymphoma.The LLRC is supported by the Elsevier journal Clinical Therapeutics.
Edited by Professor Bertrand Coiffier (Lymphoma) and Professor Miguel A Sanz (Leukemia)

Team members:

Bohn Stafleu van Loghum (www.bsl.nl)(Link)

– Present

Bohn Stafleu van Loghum is de grootste uitgeverij voor de gezondheidszorg in Nederland. Zij voert meerdere bekende merken als BSL, Mednet, Skipr en Bijzijn. Bohn Stafleu van Loghum maakt onderdeel uit van Springer Media BV.

Bohn Stafleu van Loghum (BSL) vroeg ons een webshop te bouwen in combinatie met een weblog. Dit met als doel om mensen via de blogs naar de webshop te leiden.
We hebben de webshop functionaliteiten van Magento gecombineerd met de weblog functionaliteiten van Wordpress. Hiermee is een platform gerealiseerd dat 'best of both worlds' op een gebruiksvriendelijke manier weet te combineren.

Destijds verantwoordelijk als projectleider.

Team members:

C.diff Knowledge Centre(Link)

The C. diff Knowledge Centre aims to support the continuing education of healthcare professionals involved in the prevention, control and treatment of Clostridium difficile. This centre includes resources that will give professionals relevant background information about the disease and specifically will include research and review articles that are at the forefront of testing and diagnosis, epidemiology and surveillance and treatment of the disease.

The editor of the C.diff Knowledge Centre is Professor Robert Read.

Team members:

Nocturia Resource Centre(Link)

The Nocturia Resource Centre aims to provide access to the latest research findings in Nocturia. The Nocturia Resource Centre is supported by European Urology.

The Nocturia Resource Centre is edited by Prof. Antonella Giannantoni and Prof. Philip E.V. Van Kerrebroeck.

Team members:

A1Chieve study in Diabetes Research and Clinical Practice(Link)

The A1chieve Resource Centre (supported by NovoNordisk), hosted by Diabetes Research and Clinical Practice, has been created to provide health-care practitioners with information surrounding this key global study.

Professor Philip Home (Professor of Diabetes Medicine at Newcastle University) is Chairman of A1chieve Global Advisory Board.

Team members:

International Federation of Fertility Societies - Updates in Infertility Treatment(Link)

The IFFS-UIT resource centre will host content on infertility treatment, such as feature articles and original research articles, audio and video material from International Federation of Fertility Societies, Updates in Infertility Treatment and other academic symposia, interviews with experts, Netter images to be downloaded for personal use, medical and patient surveys, news and a list of conferences.

The IFFS-UIT Resource Centre is edited by Professor Bruce Dunphy.

Team members:

Renal Cell Carcinoma Resource Centre(Link)

The Renal Cell Carcinoma Resource Centre is hosted by the European Journal of Cancer (EJC). The Resource Centre, edited by Manuela Schmidinger, Medical University of Vienna, will provide healthcare professionals with the latest research on renal cell carcinoma, including a selection of original research and review articles from some of the world’s leading journals, case studies, and educational material.

Team members:

Obstetrics and Gynecology Resource Centre(Link)

The Obstetrics and Gynecology Resource Centre provides healthcare professionals with the latest research from EJOG and other key journals in the field. Our aim is to help obstetricians and gynaecologists keep up to date with the latest research affecting clinical practice in all the subspecialist areas of OB/GYN.

The Editors are James O. Drife, an emeritus professor of obstetrics & gynaecology at the University of Leeds UK and Jim Thornton, a professor of obstetrics and gynaecology at Nottingham University and deputy director of the Nottingham Clinical Trials Unit.

Team members:

Advances in Melanoma Resource Centre(Link)

The European Journal of Cancer’s Advances in Melanoma Resource Centre, edited by Reinhard Dummer, University Hospital, Zurich, will provide healthcare professionals with the latest research on melanoma, including a selection of original research and review articles from some of the world’s leading journals, case studies, and other educational material. New articles will be added to the Resource Centre regularly and are openly available.

Team members:

Hormone Receptor Positive Breast Cancer Resource Centre(Link)

The Hormone Receptor Positive Breast Cancer Resource Centre will provide healthcare professionals with the latest research on Hormone Receptor Positive Breast Cancer. This resource centre is supported by the European Journal of Cancer.

The Hormone Receptor Positive Breast Cancer Resource Centre is edited by Professor Robert E. Coleman.

Team members:

Lupus Image Bank - systemic lupus erythematosus(Link)

The Lupus image bank contains images related to systemic lupus erythematosus that are provided to healthcare professionals free-of-charge for professional non-commercial re-use. The Lupus Image Bank is provided by Elsevier in conjunction with GlaxoSmithKline as a reference resource for healthcare professionals.

Team members:

Advanced Prostate Cancer Resource Centre(Link)

The Advanced Prostate Cancer Resource Centre aims to provide access to the latest research findings in Advanced Prostate Cancer. This resource centre is supported by European Urology.

The Advanced Prostate Cancer Resource Centre is edited by Professor Kurt Miller.

Team members:

Bedwetting Resource Centre(Link)

The Bedwetting Resource Centre aims to provide access to the latest research findings in Bedwetting.The Bedwetting Resource Centre is supported by European Urology.

Edited by Professor Guy Bogaert.

Team members:

Type 2 diabetes: understanding the complete picture of glucose regulation(Link)

The Primary Care Diabetes Resource Centre aims to provide healthcare professionals with a continuously expanded selection of peer-reviewed journal articles related to type 2 diabetes, offering insights from the latest state-of-the-art research on the many aspects and complications of the disorder, as well as therapy-oriented contributions and general overviews. Also, you will find an online tool with a selection of Netter images with which you can compose your own Netter poster, as well as educational videos and clinical monographs.

The Primary Care Diabetes Resource Centre is edited by Doctor Eugene Hughes.

Team members:

EJOG Resource Centre - European Journal of Obstetrics, Gynecology and Reproductive Biology(Link)

The EJOG resource centre provides you with the latest research from EJOG and other key journals in the field - peer-reviewed articles, Lectures and Presenations, congress planner, resources etc.
Edited by Prof. James Drife (Leeds Univesity) and Prof. Jim Thornton (Nottingham University).

Team members:

Schizophrenia Resource Centre(Link)

– Present

The Schizophrenia Resource Centre aims to provide clinicians with open access to the latest literature on schizophrenia. The site is regularly updated with the latest peer-reviewed articles, editorials, video interviews with eminent researchers and opinion leaders, lectures, e-learning modules, and a congress planner. We hope to cover all topics that are of relevance to mental health practitioners who treat and manage patients with schizophrenia.

The site is hosted by Schizophrenia Research and sponsored by Janssen Pharmaceutica NV. All content is selected by the editor Professor Robin Emsley.

Team members:

ComputerTotaal.nl - SEO Migratie naar nieuw platform(Link)

SEO migratie en optimalisatie van App Fish, MacWorld en Computer!Totaal naar een nieuwe site. De nieuwe site gaat verder onder de naam van Computer!Totaal, maar bevat ook het contentarchief van MacWorld en App Fish.

De nieuwe site is intern door IDG gebouwd met een agile projectaanpak. De laatste sprint is gebruikt voor SEO optimalisatie en het ontwikkelen van een migratieplan. Aan de hand van de Liones SEO checklist hebben we de applicatie getest en optimalisatiepunten doorgevoerd. Tevens zijn optimalisaties doorgevoerd aan Google Analytics, waardoor bezoekersgedrag beter is te analyseren.

De aanpassingen zijn door Google en andere zoekmachines goed opgepakt. 24 uur na de migratie zijn de meeste pagina's van de nieuwe website al terug te vinden in Google. Daarnaast zijn ook de verrijkingen qua metadata terug te vinden. In de statistieken is dan ook geen verval zichtbaar, zowel niet qua algeheel verkeer als qua verkeer vanuit zoekmachines.

Team members:

Nederlands Juristenblad - NJB.nl(Link)

Realisatie van de vernieuwde website van het Nederlands Juristenblad, waarbij de websites njb.nl en njblog.nl in een platform zijn geintegreerd. Door middel van deze website worden juristen op de hoogte gehouden van alle relevante actuele juridische ontwikkelingen en discussies. De website is volledig responsive, waarmee deze klaar is vor de toekomst!

Team members:

Quality of Life in Oncology Resource Centre(Link)

Quality of Life in Oncology Resource Centre is providing you with up-to-date and in-depth research and information on optimizing cancer patient's quality of life through supportive care during all disease stages - from diagnosis to post-treatment care:
new original research articles, review articles, opinion pieces and interviews with key opinion leaders which discuss the optimization of quality of life for cancer patients, as well as important news from conferences and meetings.

Team members:

Multiple Sclerosis Resource Centre(Link)

The Multiple Sclerosis Resource Centre provides you with free access to the latest peer-reviewed clinical information relating to the treatment of Multiple Sclerosis.
All content on this platform is independently selected and reviewed by the Resource Centre’s editor, Professor Tim Vartanian from Cornell University.

Team members:

Volunteer Experience & Causes

Trainer

Loopgroep Bunnik
Health

Training runners towards a fast 10k or half marathon.

Opportunities Maarten is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Maarten cares about:

  • Economic Empowerment
  • Education
  • Health
  • Disaster and Humanitarian Relief
  • Politics
  • Science and Technology

Organizations Maarten supports:

Education

Krauthammer

Utrecht University

Activities and Societies: ECU'92, VUGS

Sint Gregorius College

Christelijk Gymnasium Utrecht

De Lage Engh

Organizations

Loopgroep Bunnik, Marketingfacts, Lamme Takken

Certifications

Test Scores

Google Analytics Individual Qualitfication

Score: 91%

https://googlerecords.starttest.com?code=I006FFB62006BFF7A016FF4670766FB7B686236C4

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