Lenka Zintel

Current

Owner/Consultant at zintel management

Past

Acting Country Manager Denmark (Consultant) at Mobiento Mobile Marketing
Customer Solutions Director at KRING e-business consulting A/S
Partner / CEO at The Community Company ApS

Head of Consulting and Programme Management at Metropol Online A/S
Lead Advisor Online Advertising at pilot 1/0 GmbH
Director Business Development at Virtual Volume AG
Director Customer Knowledge Group at Kabel New Media AG

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Education

Business Institute Aalborg
Peak Consulting Group / Maven Training
Det Berlingske Officin / Møller & Mandrup

Management Zentrum St. Gallen
Interactive Media & Marketing Academy

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2 more...

Recommended

11 people have recommended Lenka

Connections

275 connections

Industry

Management Consulting

Lenka Zintel’s Summary

Personal Goals:
- have a positive impact on employees, peers and customers alike.
- continous development.
- create strategically and analytically well-founded solutions with a twist.
- make a difference and have fun while doing so.

Lenka Zintel’s Specialties:

Strategic Development, E-business, Operations Management, Digital Strategy and Business Development, Project and Programme Management, Innovation, Change Management and Organizational Development.

Lenka Zintel’s Experience

Owner/Consultant

zintel management

(Management Consulting industry)

August 2007 — Present (2 years)

I support companies in handling the entire value chain from strategic fit, business planning, innovative processes, organizational fitting and development to leading change, in order to secure that business goals are reached succesfully at all times.

As a Senior Strategic Advisor, I facilitate strategy processes within a variety of organizations and companies. In addition I use my extensive experience from the Internet Industry to assist companies in developing and implementing succesful Internet strategies and business concepts.

With many years of international experience as an advisor in the management consulting and digital strategy field, business and concept development of complex and innovative digital business applications as well as organizational development I often act as a "kick-starter" and mentor as well as an analyst in pre-liminary strategic and business analysis. In addition I carry out succesful programme and project management.
Acting Country Manager Denmark (Consultant)

Mobiento Mobile Marketing

(Marketing and Advertising industry)

October 2008 — February 2009 (5 months)

Mobiento helps companies and organisations to utilise the mobile channel to create, develop and capitalize on their customer relations. Mobiento has been active in mobile and digital marketing since 2000. The company has offices in Stockholm,
Copenhagen, and Oslo, and is owned by Edda Media A/S and management.

As an acting country manger for Mobiento Denmark I was responsible for building and managing the Danish organization, developing and executing the market-entry strategy, building strategic alliances, business development, customer and project management, PR and marketing.
Customer Solutions Director

KRING e-business consulting A/S

(Internet industry)

2007 — 2008 (1 year)

Member of the KRING e-business consulting A/S management board and overall responsible for customer relations and business development, as well as strategic development and programme mangament for clients such as DONG Energy, Harboes Bryggeri A/S, Auri Hørecenter and Saxo Bank, and marketing.

Development and implementation of customer relations and business development strategies and processes as well as further development and implementation of project model based on CMMI and PRINCE2.

Senior Strategic Advisor, focusing on Internet Strategy, e-business development, concept development and organizational development.

Project Management on strategic projects for key account clients.
Partner / CEO

The Community Company ApS

(Privately Held; 1-10 employees; Online Media industry)

2006 — 2007 (1 year)

The Community Company founded and operated an online and mobile youth community on the European market. I was in charge of concept and business development as well as heading daily operations as a managing director. After a successful start community operations were sold off to external investors in mid-2007.

As a founder and managing director I was responsible for strategy, concept development, business planning, strategic alliances, overseeing the development and implementation of the technical platforms, as well as sales- and marketing strategies and setting-up the business infrastructure and team.

I also carried-out marketing and online advertising sales initiatives, driving the sales process, generating leads and sales as well as long-term partnerships. Furthermore I developed innovative advertising and marketing concepts and campaigns for relevant brand advertisers (clients) on the website and mobile platform.
Head of Consulting and Programme Management

Metropol Online A/S

(Internet industry)

2004 — 2006 (2 years)

Key member of the management board at Metropol Online, a division of media group Det Berlingske Officin.

Overall responsible for:

• Commercial and strategic aspects of customer relations and corporate development.
• Business analysis and strategic consulting.
• Development of new Web 2.0, mobile and cross media formats.
• Project Development, Sales and Implementation.
• Strategic and commercial implementation of corporate standard CMS (SAXOTECH Online) in Denmark and Poland.
• Strategic alliances with external suppliers.

The team of consultants, key account managers and project managers was launched to ensure newspapers’ strategic online efforts as well as their commercial success in terms of intelligent media and advertising products.

Within Orkla ASA, Det Berlingske Officin’s Norwegian parent company, I was responsible for the companywide strategic and commercial roll-out of corporate standard CMS as well as Lotus Notes programmes.
Lead Advisor Online Advertising

pilot 1/0 GmbH

(Privately Held; 11-50 employees; Internet industry)

2001 — 2003 (2 years)

Reporting to the CEO of pilot 1/0 I was overall responsible for the accounts of clients such as leading travel site AVIGO.de, MP3.com Europe, DIE ZEIT (newspaper), camel, Olympus, Mentos and HALLESCHE (health insurance).

The team, which I set-up, recruited, developed and managed, was launched as a pilot project to ensure the strategic framework of integrated communications in media campaigns equally aimed at online and offline media and target groups.

In this position I was also responsible for business development via leading, pitching, press relations and networking. Heading the pitches I was heavily involved in winning all of the above-mentioned accounts for pilot 1/0.

In this position I also played a very active role in the strategic development of the company. I was e.g. responsible for the strategic business development alliance between pilot group and one of Germanys leading advertising agencies.
Director Business Development

Virtual Volume AG

(Privately Held; 11-50 employees; Music industry)

2000 — 2001 (1 year)

Reporting to the CMO I launched a business development and strategic sales unit at online music platform and social network virtual-volume.com.

I was responsible for the development and execution of sales and communications strategies heading a team of account managers and advertising and media experts.

The team and I also developed media and communications strategies for clients of in-house online promotion agency 200Puls GmbH.

In addition the unit was responsible for conceptual product development and set-up of a distribution network for customized B2B services such as ASP, CMS and dynamic profiling, business intelligence and the development of community CRM measures.
Director Customer Knowledge Group

Kabel New Media AG

(Public Company; 501-1000 employees; Internet industry)

1998 — 2000 (2 years)

Kabel Customer Knowledge Group was launched in order to focus on CRM and business intelligence, online advertising and communications, primarily servicing group clients such as BMW Group, Henkel, Dresdner Bank and SIEMENS.

I oversaw the operations and the strategic planning and business planning cycles of the unit, as well as analyzing specific acquisition opportunities providing detailed analysis and research and recommending the acquisition of CRM software and dialogue marketing companies.

As a unit director I was also involved in group new business activities and had full budget and new business responsibility for the unit I headed.

In addition I was responsible for the coordination of international online marketing measures for the BMW Group within the rollout of the NEW MINI as well as coordination of cross media, online partner marketing and fan-CRM projects for BMW Motorsports (esp. BMW Formula 1).

Lenka Zintel’s Education

Business Institute Aalborg

Diploma in Business Administration (pre-MBA) , Business Administration , 2008 — 2009
Peak Consulting Group / Maven Training

PRINCE2 Practitioner, Certified , 2008 — 2008
Det Berlingske Officin / Møller & Mandrup

Executive Development Programme 2004 — 2005
Management Zentrum St. Gallen

Executive Development Programme (Company: Kabel New Media) 1999 — 2000
Interactive Media & Marketing Academy

Media Economist , Interactive Media, Marketing, Business Admnistration , 1994 — 1997