Lynsey Struthers

Current

• Director of Interactive Marketing at The Lawlor Group, Inc.

Past

• Director of Electronic Communications at Minnesota Medical Foundation
• Online Marketing Manager at St. Olaf College

Education

• St. Olaf College

Connections

73 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company

Lynsey Struthers’s Summary

Lynsey Struthers is Director of Interactive Marketing at The Lawlor Group, one of the nation's preeminent higher education marketing firms. Her expertise is in providing strategic counsel to clients in the higher education industry about utilizing the Internet to strengthen brand positioning.

Lynsey Struthers’s Specialties:

Higher education web strategy

Usability and research
- Interviews
- Focus groups
- Usability testing
- Heuristic usability evaluations
- Competitive web site reviews

Information architecture
- Card sorting
- Site mapping
- Wireframing

Interface design
- XHTML, CSS
- Web standards
- Dreamweaver, Photoshop, Illustrator
- Style guides

Editorial
- Writing for the web
- Blogging
- Editing

E-mail marketing

Lynsey Struthers’s Experience

• Director of Interactive Marketing

  The Lawlor Group, Inc.

  (Marketing and Advertising industry)

  August 2006 — Present (3 years)

• Director of Electronic Communications

  Minnesota Medical Foundation

  (Non-Profit; 51-200 employees; Fund-Raising industry)

  June 2004 — August 2006 (2 years 3 months)

  * Oversaw Minnesota Medical Foundation public, internal, and affiliate fund-raising web sites and e-communications programs
  * Led award-winning redesign of MMF Web site (www.mmf.umn.edu) including implementation of new content management system and new online giving functionality.

• Online Marketing Manager

  St. Olaf College

  (Educational Institution; 501-1000 employees; Higher Education industry)

  March 2000 — June 2004 (4 years 4 months)

  * Led strategy for all web and e-mail marketing initiatives
  * Conceptualized and directed two redesigns of college web site.
  * Designed, wrote, edited, and coded all top-level college web pages
  * Led development of college’s first content management system
  * Wrote, edited, and published monthly e-newsletters for alumni and parents

Lynsey Struthers’s Education

• St. Olaf College

  B.A. , Biology, Latin, Education , 1993 — 1997

  Activities and Societies:

  Student body president, student government and student senate, St. Olaf Orchestra, resident assistant, teaching assistant

Additional Information

Lynsey Struthers’s Websites:

• My Website
• My Company

Lynsey Struthers’s Interests:

Web design, web standards, blogging, digital photography, playing French horn, playing piano

Lynsey Struthers’s Groups:

* Council for Advancement and Support of Education (CASE)
* Minnesota Interactive Marketing Association (MIMA)

•    St. Olaf College Alumni Group
•    LAWLOR Alumni Network
•    Council for Advancement and Support of Education
•    Social Media Success Summit
•    University & College Admissions - Thought plus Technology

Lynsey Struthers’s Honors:

Minnesota Medical Foundation (http://www.mmf.umn.edu) web site redesign awards (2005):
* Council for Advancement and Support of Education (CASE) District V Pride of CASE V Awards, silver award
* CASE Circle of Excellence Awards, silver award
* Web Marketing Association WebAwards, standard of excellence
* Association of American Medical Colleges (AAMC) Group on Institutional Advancement Awards for Excellence in Medical Education, award of excellence

CASE V conference promotional materials (2004):
* CASE Circle of Excellence Awards, gold award

Lynsey Struthers’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch