
Interactive Producer & Marketing Manager
Portland, Oregon Area

Interactive Producer & Marketing Manager
Portland, Oregon Area
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (3 months)
(Internet industry)
April 2008 — Present (1 year 8 months)
(Privately Held; Internet industry)
December 2008 — May 2009 (6 months)
Brought on-board for a six month contract to produce a large sustainable tourism program project related to bicycle tourism for Oregon's Travel Tourism Commission (Travel Oregon).
http://rideoregonride.com
(Privately Held; Internet industry)
October 2007 — March 2008 (6 months)
Was actively recruited to lead agency interaction with Columbia Sportswear Company (CSC). Solid rapport based client management and internal agency process review were key factors in my recruitment.
Lead strategy and design teams for award winning redesign of columbia.com and montrail.com for 2009 preparedness of emergence into e-commerce market. Managed all projects and initiatives for CSC totaling over 4+ million in retained revenue for White Horse. In addition to above website redesigns and planning. developed 2008 retainer contracts while overseeing media services and publishing, viral campaigns, desktop widgets and lead weekly face-to-face meeting with CSC.
Clients: Columbia Sportswear Company, FEI
(Design industry)
April 2006 — October 2007 (1 year 7 months)
MARKETING MANAGER: Managed 2008 marketing strategy while instituting expansive marketing plan that would launch new brand identity and collective voice. • Cooperatively oversaw creation of brand refresh and guidelines. • Nurtured vendor relationships for joint-marketing online, video and print campaigns launching as lead into 2008. • Reviewed online website analytical data for existing ad campaigns and altered to propel rankings and exposure through optimization.
PROJECT MANAGER (Interactive): Responsible for building project time-lines, milestones and assuring all details are completed by strategy, creative and programming teams. • Ensured budgets were adhered to and actively mitigated possible risks and challenges projects may encounter, while addressing their circumvention. • Through friendly rapport based client relationships, procured new business and new opportunities for company growth. • Motivated and engaged teammates to bring out their best qualities and positively affected company culture
Clients: Nike, Intel, Nau, Outrigger Hotels & Resorts, Aspen Investments, Provenance Hotels, Ariat International
(Privately Held; Defense & Space industry)
December 1994 — May 2005 (10 years 6 months)
BRAND DEVELOPMENT: Actively accreted content, assets and materials in a burgeoning international brand. Ended tenure maintaining a media buy budget in excess of 1.6 million dollars a year; utilizing existing in-house team structure while nurturing and expanding external agency relationships.
Maintained a multifaceted role, responsible for interactive, print and televised project launches. In addition to these roles, was team supervisor of customer relation specialists, propagating process and materials for direct mail campaign that targeted worldwide end user customers, direct vendors and media editorial VIPs. Managed complete company wide brand marketing initiatives and design implementation from initial strategy to development; creating and critiquing materials through design, proof and print with results that were stunning, precise, under deadline, on budget and award winning.
VENDOR MANAGEMENT:
• Agency Liaison
• Relationship Management
(Privately Held; Defense & Space industry)
December 1994 — May 2005 (10 years 6 months)
Web development and information technology administration tasks and general in-house troubleshooting of technology related equipment:
INTERACTIVE WEB DEVELOPMENT:
Presentational Layer Development (UI):
• (X)HTML
• Semantic markup
• CSS
• Lite Javascript
Structural Layer Development (Back-end)
• PHP
• MySQL
• Lite Javascript
WEB CONTENT DEVELOPMENT:
• Blurbs and necessary copy
• {hotography
• Video
INFORMATION TECHNOLOGY:
• Microsoft Server 2003 Administration
• Microsoft ActiveDirectory Administration
• Microsoft Exchange Server 2003 Administration
(Public Company; TWX; Entertainment industry)
January 1994 — December 1994 (1 year )