Lynn Stetson

Current

Manager of User Experience & Product Optimization at Zappos.com

Past

User Interface Designer at Vegas.com
Creative Director at Curl Corporation
Multimedia Director of Design and Development at Whole Systems International

Principal/Partner at Asgard Media

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Education

University of Massachusetts Dartmouth
American College of London
University of Massachusetts Dartmouth

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Recommended

2 people have recommended Lynn

Connections

142 connections

Industry

Internet

Lynn Stetson’s Summary

Lynn Stetson’s Specialties:

User Experience, User-centered design methodologies, Usability, User Interface Design, Heuristic evaluation, SEO, Marketing, Brand Identity Design and Development, Information Architecture and Taxonomy, Human Factors, Cognitive psychology (as it relates to UX), Copywriting and Editing, Team Building, Department Management, Project Management, Workflow Optimization. Extensive UX expertise in the ecommerce, healthcare, medical, pharmaceutical, and online travel industries.

Lynn Stetson’s Experience

Manager of User Experience & Product Optimization

Zappos.com

(Privately Held; Retail industry)

2007 — Present (2 years )

• Build and manage a team of UI and interaction designers, Web designers, User Researchers, Usability Analysts, Information Architects, Taxonomists
• Develop and integrate short and long term User Experience strategy
• Integrate the use of qualitative and quantitative customer data to optimize conversion and shift to a data driven/data proven mind set
• Translate business and user needs to improve existing UX
• Develop project plans for all web-based projects
• Liaise with Merchandising department to ensure vendor needs are adapted to fit within UX standards
• Establish governance for web content
• Create effective SEO standards of practice with Marketing and Development
• Develop and define site navigation standards
• Work collaboratively with stakeholders to ensure integrity of the user experience
• Create UX guidelines and enforcement practices
• Conduct usability testing measuring conversion via analytics, on-location user testing, A/B and multivariate testing.
User Interface Designer

Vegas.com

(Privately Held; 201-500 employees; Leisure, Travel & Tourism industry)

2005 — 2007 (2 years )

Creating and optimizing websites to increase sales, usability, and enhance the overall user experience. Use principles of information architecture, persuasion architecture, graphic interface design, industry best practices, and web analytics data (Coremetrics and Tealeaf) to create optimized designs that are tested and proven using Sitespect multivariate testing. Integrate offline marketing/branding to create a stronger online visual brand and establish greater site consistency to further define and reinforce the VEGAS.com and LasVegas.com brands. Create and optimize internal legacy application interfaces for extensive product inventory management . Define and write scenarios and recommendations for conducting usability tests. Define and write site style guides.
Creative Director

Curl Corporation

(Privately Held; 51-200 employees; Computer Software industry)

2000 — 2002 (2 years )

Design and oversee the implementation of overall corporate branding across all channels. Manage both creative strategy and creative department operations. Areas including: web site design, web application UI design, print collateral.
Multimedia Director of Design and Development

Whole Systems International

(Pharmaceuticals industry)

1996 — 1998 (2 years )

Design and development of both computer-based and printed training materials for pharmaceutical, medical, and healthcare industries. Manage team of UI and interaction designers, researchers, print designers and software developers that designed and implemented CBT/Internet training and custom software applications.
Principal/Partner

Asgard Media

(Marketing and Advertising industry)

January 1989 — December 1995 (7 years )

Consulting business. Primary client industries include healthcare, medical device, pharmaceutical, online travel, retail and ecommerce. Services including Web design, interface design, heuristic evaluations and usability research, illustration, marketing, copywriting and branding. Also provided technical services that included custom inventory database development for the medical and retail markets.

Lynn Stetson’s Education

University of Massachusetts Dartmouth

Graduate level study , User Interface, Human Factors , 1993 — 1995
American College of London

Design and Illustration 1993 — 1993
University of Massachusetts Dartmouth

BFA , Design/Illustration & Minor: Art History-Architecture , 1988 — 1992

Additional Information

Lynn Stetson’s Groups:

Organizer for the Las Vegas Area User Experience Meetup Group
Professional Member Information Architecture Institute
Usability Professionals Association Member