Lynn Mahoney

Current

• SEO Freelancer/Contract Work at (Self-employed)

Past

• SEM Manager at TechTarget
• Search Marketing Manager at PetEdge
• Director of Search Marketing at AnswerSmart

• Search Marketing Manager at Prospectiv
• Principal Campaign Analyst at iProspect

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Recommended

2 people have recommended Lynn

Connections

196 connections

Industry

Marketing and Advertising

Lynn Mahoney’s Experience

• SEO Freelancer/Contract Work

  (Self-employed)

  (Marketing and Advertising industry)

  2004 — Present (5 years )

  Available for projects of all sizes.

• SEM Manager

  TechTarget

  (Public Company; 201-500 employees; Online Media industry)

  September 2006 — August 2008 (2 years )

• Search Marketing Manager

  PetEdge

  (Privately Held; 501-1000 employees; Wholesale industry)

  January 2006 — September 2006 (9 months)

  • Developed keyword lists, ad text and tracking URLs for Google and Yahoo paid search campaigns (PPC)
  • Manage Google and Yahoo PPC campaigns for thousands of keywords delivering a positive ROI and increased sales
   Turned around Google campaign which was losing money for months. Grew profit by 204% between January and April 2006.
   The number of orders via Yahoo doubled between January and April 2006 while profits increased 56%.
  • Manage company email program including transition to a new email marketing software package, content creation by copywriters and HTML coding by graphic designer
  • Ongoing reporting of paid search and email newsletter metrics to upper management

• Director of Search Marketing

  AnswerSmart

  (Marketing and Advertising industry)

  2005 — 2005 (less than a year)

  • Managed Google and Yahoo paid search campaigns for multiple web properties with positive ROI and increased conversion rates
  --Worked with Yahoo rep to get a new campaign up and running quickly with minimal downtime (switching accounts from a vendor to in-house).
  --Had a very tight budget with PPC, so utilized log data to determine the most advantageous bidding times and manually ran day-parting on both Google and Yahoo campaigns for optimal ROI.
  • Performed search engine marketing activities including website analysis and strategy consultation, submissions, keyword research and selection and link popularity work
  • Utilized web analytics to discover additional areas of opportunity and determine keywords that did not produce a positive ROI
  • Collaborated on email promotion templates for database of existing and potential customers

• Search Marketing Manager

  Prospectiv

  (Marketing and Advertising industry)

  February 2004 — June 2005 (1 year 5 months)

  • Project leader for re-design of company’s consumer-based website in an effort to increase qualified traffic – including initial website analysis, recommendations to make the site more seo-friendly, management of outside vendor creating keyword-rich content, management of inside developers creating HTML templates, link building and submission to search engines
  • Google rankings successes include: ‘pharmacy coupons’ #1 out of 5 million results, ‘new car deals’ #15 out of 178 million results, ‘baby coupons’ #7 out of 24 million results
  • Pay-per-click bid management for Google, Overture, Ask Jeeves, FindWhat, Enhance, Search123 and LookSmart campaigns
  • Responsible for increasing overall revenue from search by 65% while also increasing profit margins from 22% to 39%
  • Managed company’s Commission Junction affiliate program
  • Grew site registrations by 162% over a 6 month span via targeted offers

• Principal Campaign Analyst

  iProspect

  (Public Company; Marketing and Advertising industry)

  2000 — 2004 (4 years )

  • Managed multiple relationships with Fortune 1000 client base
  • Responsible for recruitment, resume screening, phone interviewing, and setting up in-person interviews for all potential Campaign Analyst candidates
  • Responsible for understanding and achieving client goals and objectives through the customization of projects
  • Recognized as company expert in website design strategy
  • Pay-per-click bid management for Google and Overture campaigns
  • Managed multiple relationships with Fortune 1000 client base. Clients include: Movies.com, CarsDirect.com, The GM Card, Discovery School, IWUOnline, Disney’s Blast, New England Journal of Medicine, Fortis
  • Performed search engine marketing activities including baseline assessment, website analysis, website remediation consultation, submissions, linguistics analysis and competitive benchmarking