Lynn Fernando

Manager, Disney Interactive Media Group

Greater Los Angeles Area

Current
Past

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Education
  • University of Michigan
Recommended
Lynn has 8 recommendations 8 people have recommended Lynn
Connections
405 connections
Industry
Internet
Websites

Lynn Fernando’s Summary

Advertising and communications manager with experience in digital/interactive, CRM, and direct marketing for accounts such as Nestle, Vivendi Universal, Oracle, and Visa.

* Strong Integrated marketing campaign strategy and execution
* Solid multitasking, project-management and relationship-building skills
* Leadership, team-building, and team-management skills
* An ability to balance priorities and work well with partners
* Identifying and mitigating risks in projects and programs
* Providing thought leadership and direction for clients
* Strong interpersonal and problem-solving skills
* Strong written and oral communication and presentation skills
* Managing resource allocation and utilization

Lynn Fernando’s Specialties:

Integrated Marketing and Advertising experience in interactive, direct mail and email marketing, CRM, offline/online custom publishing, lead generation/acquisition marketing, and website development.

Lynn Fernando’s Experience

  • Manager, Account Services

    Walt Disney Internet Group

    (Public Company; DIS; Internet industry)

    November 2008 — Present (9 months)

    Account Manager and primary liason for Disney lines of business across Disney Brand Networks, including Disney.com, Family.com, Disney Online Studios, and Disney Mobile networks.

  • Account Supervisor

    McCann Worldgroup - MRM Worldwide

    (Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)

    July 2007 — October 2008 (1 year 4 months)

    Account Supervisor and lead client liason for Nestle USA Coffee-mate
    and Taster's Choice's accounts.

    - Effectively led and managed the strategic plan and implementation efforts for two new website launches for Nestle USA Coffee-mate
    and Taster's Choice's brands.
    - Collaborated with holistic agency media, advertising, PR, and promotions partners to enhance and optimize marketing and digital communications plan.
    - Developed detailed Scope of Works for all digital projects with labor estimates that efficiently delivers against brand Communications Plan.
    - Assisted Group Account Director in overall financial management of client accounts, including reviewing fees and ensuring contracts are in place, forecasting revenue and collection of receivables. Advises AD in advance of any changes that may affect income.
    - Supported new business pitches by mobilizing Agency resources as required.
    - Actively sought organic growth opportunities with existing Clients.

  • Account Supervisor

    Ryan Partnership

    (Privately Held; 201-500 employees; Marketing and Advertising industry)

    August 2005 — July 2007 (2 years)

    - Insightfully manages the strategic planning, integration, and execution of a multi-brand, Customer Relationship Marketing (CRM) program across multiple touchpoints, including a targeted direct mail/magazine, monthly email campaign, brand microsites, and consumer website
    - Effectively collaborates with Nestle brands’ PR, Word-of-mouth, interactive, and brand agencies for strategic integration of creative, marketing, and promotional objectives
    - Actively engages cross-functional teams to analyze and optimize program objectives, including offline/online coupon redemptions, consumer service, online data analytics and interactions and research and ROI
    - Proactively manages internal agency and brand/client expectations and objectives through comprehensive ad hoc reports, weekly status meetings and monthly campaign reporting
    - Ensures agency profitability through management of overall campaign budget through monthly accounting reconciliations, tracking of A/R and A/P, and agency P&L

  • Partner

    Alloy Studios

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    January 2004 — July 2007 (3 years 7 months)

    Web Design & Development, E-Business Marketing

    - Identifies New Business prospects that fit Alloy Studio's new business criteria
    - Develops advertising strategies and manages advertising budget
    - Assist clients in developing marketing plans and in defining relationship marketing initiatives and programs (marketing, sales, service, technology) to achieve these plans

  • Account Executive - Visa USA

    Draftfcb

    (Public Company; 1001-5000 employees; ipg; Marketing and Advertising industry)

    October 2004 — August 2005 (11 months)

    - Managed and supervised the development of financial marketing and sell-in materials for Visa’s Member banks’ customer acquisition, which included pre-designed marketing assets, interactive CD-ROMs, online platforms, and direct mail collateral
    - Innovated the creative development of market-ready B-2-C offline/online assets such as statement inserts, coupon offers, and online banners for Visa’s Member banks’ production and fulfillment and managed the integration of these elements onto Visa.com’s intranet infrastructure
    - Collaborated with merchant marketing, promotions, Hispanic and interactive design agencies to develop integrated custom and market-ready assets for Visa cardholder loyalty, retention and rewards programs
    - Increased internal productivity by evaluating print production and traffic processes to increase quality control, while leading an agency-wide transition to more automated and efficient processes

  • Assistant Account Executive - Oracle

    Grey San Francisco

    (Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry)

    September 2003 — November 2004 (1 year 3 months)

    Email Marketing, Direct Marketing, Online/Interactive Marketing, Acquisition/Lead Generation

    - Effectively managed and collaborated with online publishers to develop lead generation opportunities and offers such as white papers or online seminars
    - Instrumental in the creative development, production, fulfillment, and testing of B-2-B acquisition and lead generation direct mail and online campaigns for Oracle Applications software
    - Consistently guaranteed that client business objectives were met and critical issues of client business were addressed through weekly analytic reporting and evaluations of online campaigns
    - Successfully optimized internal production through the development of comprehensive project briefs, timelines, online media insertion orders, and mail house and fulfillment instructions

  • Account Coordinator

    Maiden Lane Advertising

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    June 2002 — September 2003 (1 year 4 months)

    Fisher Price, Vivendi Universal, Firemans Fund

    Print, TV, Direct Mail, Brand Advertising

  • Intern

    SC Johnson Wax

    (Privately Held; 501-1000 employees; Consumer Goods industry)

    June 2001 — August 2001 (3 months)

    Kroger Company accont

  • Intern

    Proctor & Gamble

    (Public Company; 10,001 or more employees; Consumer Goods industry)

    2000 — 2001 (1 year)

  • Intern

    Nabisco Foods

    (Public Company; 5001-10,000 employees; Consumer Goods industry)

    1999 — 2000 (1 year)

Lynn Fernando’s Education

  • University of Michigan

Additional Information

Lynn Fernando’s Websites:

Lynn Fernando’s Contact Settings

Interested In:

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