Marketing Programs Specialist at Tableau Software
- Seattle, Washington (Greater Seattle Area)
- Online Media
Lyndi Thompson's Overview
- Bellevue College
Lyndi Thompson's Experience
Marketing Programs Specialist
Public Company; 1001-5000 employees; Computer Software industry
February 2014 – Present (8 months) Greater Seattle Area
Plan and execute demand generation campaigns and programs that drive new leads to Tableau. Which includes: email marketing, webinars, virtual events, syndicated content, re-marketing to existing database and more to generate qualified leads.
Researching and assessing new ways to drive new leads, leveraging media properties, targeted lists, and other opportunities. Performing A/B and multivariate testing on campaign elements to optimize conversion marketing efforts. All while keeping up to date with the marketing best practices in all of the above topics and providing strategic input on how to incrementally improve each one. Leverage analytics and tools like Tableau to analyze program leads and follow-up programs, constantly testing new ways to drive more leads and more conversions. Using Eloqua to deliver timely and relevant emails and setup lead tracking campaigns.
Working side by side with Product Marketing, Marketing Programs, Business Systems, IT, and Sales to deploy effective campaigns.
Online Marketing for Tech Startups
Sole Proprietorship; 1-10 employees; Marketing and Advertising industry
February 2010 – Present (4 years 8 months) Maple Valley, WA
Engineers needed someone that spoke their language. Business development executives needed to see sales and email lists grow. CEO’s and Founders needed their story told to the far reaches of their audiences. Then, they found LT Marketing.
Working with technology startups, small businesses and non-profits LT Marketing has severed as a supporter, consultant and evangelists for ventures big and small, new to market and established business.
Known for improving the online presence of businesses through aggressive content strategy, SEO, thought leader outreach and paid advertising.
Marketing Buzz Bee
Privately Held; 1-10 employees; Internet industry
November 2010 – October 2012 (2 years) Remote
Multifaceted role on a team that was always less than eight. Focused efforts on customer facing experience through the landing website, social media, customer service and sales support. Lead generation strategy was developed around a tight startup budget. Little paid acquistion, relationship and community development through evangelists, thought leaders, existing network and customers.
Maintained Wordpress driven website. Coordinated content strategy, wrote for newsletters, blog and guest articles. Assisted team members in audience targeting tactics within application, through email newsletters, SEO, outreach through social media channels all driven with analytic data.
Core team member that took on sales support roles, customer service, community building, SEO, paid acquisition, social advertising (Facebook, Stumbleupon, basic re-targeting), user feedback, usability and landing page design and copy writing.
Jill of All Trades
Nonprofit; 1-10 employees; Internet industry
September 2010 – March 2011 (7 months)
Role with many hats that included event coordination, promotion, organizing volunteers, social media community management and building, manage Google analytics and deliver reporting, Wordpress administrator, and job board promotion. This role engaged the greater women in technology community to build the brand for Techmavens, attract sponsorships and gather thought leaders in the space for interviews and blog content.
Privately Held; 1001-5000 employees; Apparel & Fashion industry
October 2008 – September 2010 (2 years)
Hired to direct the transfer of SanMar's ecommerce website from outside contractor to an internally maintained website. After transfer was complete was part of SanMar's web marketing team that focused on improving the sales cycle for new and returning ecommerce customers. My specific role focused on project organization, research of best analytic tools, implementation of hosted Webtrends tracking ecommerce sales funnels.
Managed website updates, implemented social media and online outreach tactics under the guidance of brand and business owners.
Online marketing initiatives
- Sales, catalog launches, promotions and more
Social media campaigns
Works with gathering and creating concise project requirements
User interface design/development
Work with business, ecommerce, and marketing departments
Search Marketing Specialist
Privately Held; 51-200 employees; Internet industry
May 2008 – September 2008 (5 months)
Served within Sesame's Search Marketing team as a Search Marketing Specialist. Incorporating traditional SEO, SEM into Social Media marketing to create a comprehensive far reaching online presence as we as a team provide online marketing consulting to Orthodontist and Dentist practices around the nation. Improving their organic search position, increasing potential patient traffic, improving website content, and always striving to provide the best customer service.
Responsible for Online Search Marketing for our members. Project and campaign management for active accounts.
Customer service and education
Internal company and team search marketing education
Account executive management
Online Marketing utilizing social networking
Creating and distributing campaign promotions
Designing custom profiles online using current digital media tools
Analysis of member sites and creating strategies for improving online visibility, online marketing performance
Transition Content Coordinator
Privately Held; 51-200 employees; Internet industry
February 2008 – May 2008 (4 months)
Worked directly with the Domains Specialist in ensuring customer service was held to the highest standards. From creating template based starter sites, to making custom graphics. I supported the Domains, Edits and Search team during those four months.
Quick to learn how to best manage my work load and continue to improve processes and procedures to best serve our team, and members.
User Experience Coordinator
Public Company; 10,001+ employees; MSFT; Computer Software industry
June 2007 – February 2008 (9 months) Redmond, WA
Assisted Usability team with coordinating test dates, schedules and managing testing participants. Went through scrum training, as well various user experience training. Usability tests where primarily for Office Online products, mobile research/development and small business products. Role also included application testing, feedback to engineering team and documenting and organizing feedback for analysis.
Spritez – Online and Print Marketing Services
September 2005 – February 2008 (2 years 6 months) Covington, Washington
Providing one time or ongoing marketing, customer service and community management services for entrepreneurs, small businesses and non-profits in the greater Seattle area.
Experience in Wordpress as a website publishing platfrom, ecommerce design and maintenance, SEO, project coordinator for outside web development and application specialists as well as web admin services.
One successful project included coordinating a book publishing from idea to creation. Coordinated and provided graphic work for advertisements major bridal magazines like Seattle Bride, Seattle Metropolitan Bride & Groom and country wide Bride magazines.
Produced promotional videos, marketing brochures, and promotional products for leading Real Estate agents as well as Mortgage Brokers for Remax, J.L Scott, First Mutual Bank and Wells Fargo.
Provided virtual assistant services that included data cleanup, mass mailings, customer service courtesy calls, vendor relations and management of contractors.
Account Executive Assistant
Public Company; 201-500 employees; FMSB; Banking industry
August 2005 – October 2006 (1 year 3 months)
Worked alongside region’s top Wholesale mortgage executive as a marketing and sales assistant. My role included managing customer relations, including broker communication over the phone, email as well as through print communications for over 400 brokers.
Responsible for creating, designing and distributing marketing collateral that included videos, brochures, fliers, postcards and promotional sales sheets.
Was recognized for outstanding achievement in promotion and education of products after designing and producing a marketing video for over 500 of Washington’s mortgage brokers. Video was created in Windows Movie Maker then remade in Adobe Premier.
Recognized by First Mutual’s senior management for pioneering new marketing venues.
Lyndi Thompson's Projects
- 2007 to Present
Femgineer has evolved from a blog focused on a young female engineer and startup founder Poornima Vijayashanker to a destination for women in technology and beyond. My role is to support Poornima and staff in distributing event, class and promotional information through online and in-person networking channels. Being available for SEO and online audience outreach strategies.
- 2011 to Present
Empowering people to make confident financial decisions. Claratii was created to assist the founders Eli and Lyndi Thompson in personal financial planning. The web based application is available now for FREE for users across the US. Role focuses on user experience, acquisition and retention design, go-to-market strategies, pitching, demoing product and soliciting feedback from both current and potential users.
- December 2010 to February 2011
6 Seattle Startups on stage pitching their emerging business to a crowd of entrepreneurs, investors and potential customers. The project included securing a venue, marketing, selling tickets, setting up landing pages, creating day of programming and live event promoting.
Team Members: Lyndi Thompson
- January 2013 to February 2013
Providing conversion optimization consulting, promoting events, growing network and engaging community.
Lyndi Thompson's Skills & Expertise
- Small Business Online Marketing
- Marketing Strategy
- Creative Writing
- Social Media Marketing
- Conversion Optimization
- Email Marketing
- Community Management
- Customer Oriented
- Google Analytics
- Web Analytics
- Google Adwords
- Social Media
- User Experience
- User Interface Design
- Digital Media
- Web Development
- Web Marketing
- Content Strategy
- Online Marketing
- Web Design
- Social Networking
- Lead Generation
- Web Content
- Graphic Design
- Digital Marketing
Lyndi Thompson's Education
Business Administration and Management, General, Marketing/Marketing Management, General
2008 – 2011
Activities and Societies: Business Leadership Club, Volunteer peer mentor
2006 – 2008
Lyndi Thompson's Additional Information
Loves to learn, participate in community service, brainstorming with friends, creating art work of any kind, horseback riding, singing in community choirs, building friendships, gardening, working with youth and young adults, participating in animals sports like Cow Sorting, Dressage, and Flyball, enjoys investing, reading history, creating and listening to music, being involved in social justice, sending letters, designing websites, team building activities, mentoring and providing workforce training, digital photography, playing video games, researching and applying new technologies, being on twitter, laughing, loving and appreciating life.
- Groups and Associations:
TechMavens Vancouver Startup Weekend SnoRidge Crossfit Hopsandchops Deploy Day 2010 Chocolate Tweetup Christmas Tweet Drive Nerd Dinner