Lyell Petersen / 93octane

Current

Director, Web Strategy and Development at CruiseDeals.com
Owner at 93octane Corporation

Past

Director, Cruise Agency Web Services at TravelByUs.com
Director, Web Services Division at Cruise & Vacation Shoppes America, Ltd.
Manager, Marketing Automation at Cruise & Vacation Shoppes America, Ltd.

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Education

Tulane University
Rhodes College
Jesuit High School

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Connections

125 connections

Industry

Leisure, Travel & Tourism

Websites

Lyell Petersen / 93octane’s Summary

E-BUSINESS STRATEGY EXECUTIVE / WEB CONSULTANT

Expertise in Designing and Delivering Breakthrough Web Development and E-Business Solutions

Well-versed, technologically savvy ebusiness specialist with thirteen years of experience heading web marketing and web product development strategies within intensely competitive markets. Proven ability to develop and champion business development strategies that generate progressively increasing revenue growth. Track record of meeting deadlines/challenges and implementing solutions necessary to succeed in ebusiness ventures. Establish and maintain consistent client retention, operations improvement, and staff development.

Lyell Petersen / 93octane’s Specialties:

Core competencies include:
- E-Business Strategy
- Web and Email Marketing
- Revenue & Profit Enhancement Initiatives
- New Business Development
- Product Development & Launch
- Web Content Development
- Staff Training & Team Building
- Customer Satisfaction & Retention
- Vendor Relations
- Online Business Growth
- Strategic Alliances & Partnerships
- Web Development and Design

Lyell Petersen / 93octane’s Experience

Director, Web Strategy and Development

CruiseDeals.com

(Privately Held; Leisure, Travel & Tourism industry)

April 2007 — Present (2 years 8 months)
Owner

93octane Corporation

(Leisure, Travel & Tourism industry)

October 2000 — Present (9 years 2 months)
Director, Cruise Agency Web Services

TravelByUs.com

(Leisure, Travel & Tourism industry)

April 2000 — October 2000 (7 months)

Vertically integrated travel company serving more than 2,000 member travel agencies.

Recruited to lead efforts in transitioning firm to centralized online services, primarily through construction and deployment of interim agency Web services platform.

- Developed support and integration plan following acquisition of Cruise & Vacation Shoppes America, crucial to retaining cruise agencies with established Web presence within company network. Preserved over $40 million in yearly gross revenue, averting departure of key accounts for zero loss of clients.
- Created and launched interim agency Web platform in under 30 days, establishing new corporate brand identity and presenting platform to over 300 travel agency owners at annual National Owners Convention.
- Tripled Web development staff within 30 days of hire and delivered comprehensive technology audit in less than a month.
Director, Web Services Division

Cruise & Vacation Shoppes America, Ltd.

(Leisure, Travel & Tourism industry)

April 1997 — April 2000 (3 years 1 month)

Former nationwide, industry-leading leisure travel marketing organization, acquired by Travelbyus.com in 2000.

Guided Web-based products, services, and solutions for extensive base of travel agency members, leading team to meet marketing and fulfillment objectives while personally employing and overseeing strategic partnership development plan. Reported directly to company president.

Selected Accomplishments:
- Boosted membership over 20% and gross revenues over 25% through successful development and marketing of state-of-the-art Web tools and services.
- Catapulted company to #1 position among Internet-enabled marketing groups in the industry, capturing 75% travel agency Web site penetration compared with previous 5% total.
- Paved the way for agency members to generate over $60 million through new online revenue streams.
Manager, Marketing Automation

Cruise & Vacation Shoppes America, Ltd.

(Leisure, Travel & Tourism industry)

February 1995 — April 1997 (2 years 3 months)

Spearheaded corporate efforts to consult with agency members on benefits of integrating emerging Internet technologies with traditional sales and marketing channels. Challenged to direct and enhance technology services and train agency members in business automation tools and processes.

Selected Accomplishments:
- Built strong portfolio of landmark Internet marketing initiatives: 1st in-house Web marketing division within the industry; 1st agency member Web site; 1st online marketing resource for travel agencies
- Spearheaded program design and development for Web content delivered to over 30 Cox Interactive Media Web sites
- Augmented subscriber base to include over 85% of member agencies via design and implementation of network-wide e-mail broadcast system distributing sales and marketing content
- Developed and launched corporate and membership development Web site, holding distinction as 3rd industry Web site to reach this market
- Promoted to Director, Agency Web Services