LinkedInLarry Smith

Larry Smith

Strategic Marketing + Semantic Technology Consulting

Greater New York City Area
Management Consulting
  2. Aerovest,
  3. Live Idea Inc.
  1. Bowling for,
  2. THCG,
  3. Enjewel Fine Jewelry Company
  1. University of Rhode Island - College of Business Administration
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– Present

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I'm passionately curious about many things and highly knowledgeable about marketing and technology. I'm a creative systems thinker and know how to analyze a situation, innovate solutions, and get the job done; I should have been an engineer or architect.

I've founded and led 6 business including US Interactive internet professional services, THCG licensed broker/dealer and VC fund, Enjewel online jewlery company, Ad-ID advertising industry data repository, Aerovest emergency/safety products, and Thematix LLC.

Specialties: Innovate new businesses and products, raise capital, branding and marketing, key account sales, general management and hiring.



– Present (3 years 8 months)New York, NY

Thematix consults on semantic technologies, business and information architecture, Ontology, semantic SEO, Data management (Big, Linked, Structured) and business innovation to uniquely address practical problems in innovation, product development, marketing, operations and compliance.

We design solutions using the tools of strategic planning, business process management, software engineering and knowledge representation to increase business efficiency, marketing agility and scalability, reduce costs and facilitate adaptive application development.

Our approach, melding business acumen and semantic technology expertise, is a powerful capability when navigating the newest standards and mechanisms of semantic technology in a timely and effective manner.

We offer on-demand expert consulting according to project needs, requirements and scope. In addition, we offer these specific consultations:
• Ontology Master Classes: Conduct training, tailored to Management, Subject Matter Experts, and Technologists
• FIBO Perspectives: Develop Business Use Cases and Operational Ontologies
• Business Architecture: Explore and define opportunities and roadmaps
• Semantic SEO: Applications, tools and activities for search engine visibility

Thematix is an active participant in the standards community, including W3C (Semantic Web), the Object Management Group (Ontology, Analysis & Design, and Business Architecture), and ISO (Metadata). We are highly active in developing the Financial Industry Business Ontology (FIBO) standards at OMG and authoring ontological solutions for the financial industry at the EDM Council.

Thematix works with companies in the Banking, Financial services, Media & Entertainment, aerospace and electronics industries to help deliver innovative approaches to business opportunities or technical requirements.

THEMATIX: Semantics· Business· Results
Contact: • • 917-275-7343


– Present (8 years 9 months)

Stay warm. Stay safe. Be happy with extreme protection from the cold. The AeroVest is a thermally insulated, inflatable safety vest that will keep you warmer longer.

It’s made from metalized polyethylene, weighs 2 ounces, and folds as small as a cell phone to fit in your pocket or pack. The solid metal barrier stops the wind. Your 98.6 degree breath delivers immediate warmth as you inflate it, and the inside metal barrier reflects back your body heat. That’s 3 layers to keep the heat in and cold out.

This is perfect insurance against the cold; a must have in an outdoor emergency. Take it hiking, camping, hunting, cycling, fishing, or any outdoor activity. Keep a few in the car, and take it to all your outdoor sporting events or activities.


Live Idea Inc.
– Present (12 years)New York, New York

Live Idea is a marketing consulting and business creation company. We provide marketing, technology and strategic brand development services to help companies increase revenue, develop new products and enter new markets.

On behalf of the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) we envisioned and created Ad-ID™, the UPC for advertising assets. This complete project included research and writing the business plan, defining the structure of the product and building the first database website.

Partial client list: Avis Budget Group, Sleepy's (retail mattresses), quadrantONE (online ad sales), Loeb Enterprises (Pharmacy Discount Card), Congoo & Netpass (internet search), Simplicity for Children (largest cribs & bassinets manufacturer), DeepBridge (systems integrator), Teletrax (digital watermarking), Red 8 Studios (flash ads), Dolan Properties (real estate), The Hotel Network (cable channels), Tacoda (behavioral advertising), and FilmaDay (personal videos).

In addition, we created and operate and

Organizing Committee, Marketing Chair

Bowling for
(5 years)Lucky Strike Lanes, NYC, NY is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer and breast health as well as an active and supportive online community.

The Bowling for event brings together over 100 Media and advertising sponsors in NYC to show support and raise donations to help the 8 million women, family and friends who visit the site annually.

In 5 years, we have gained support from over 200 unique companies, over 1,000 individuals, and have raised $2.2 million to support this 4-star Charity Navigator charity.

Our 6th Anniversary event is scheduled for Thursday March 20, 2015. Visit and pitch in!


(2 years)

As President of THCG Inc., Larry created a hybrid Investment Bank by merging a licensed Broker/Dealer (assets acquired from Hambros America), Venture Capital fund and eCommerce consulting firm into a $350 million public company (NASDAQ: THCG), then doubled the net asset value within 10 months. Our objective was to speed development of technology ideas, predominately sourced from Israel, by nurturing the business with multiple rounds of funding, and coordinating a speedy liquidity event.

I developed the V3 investment and service platform (Venture Development, Venture Banking and Venture Investing), a revolutionary approach to aiding early stage companies in the funding, creation and implementation of business ideas while building the value of ownership by THCG.


Enjewel Fine Jewelry Company
(1 year)

Created a unique "bricks & clicks" business plan and economic model, then served as Acting CEO/President. Raised $8 million in funding, hired Executive management, and launched the business in October 2000.

ENJEWEL grew from an alliance of 16 prominent manufacturers and merchandisers of quality-branded jewelry who have joined together to create the first luxury clicks and bricks jewelry sales and services alliance of its kind.

Founding retailers include: Bachendorf's, Diamond Cellars, Fink's Jewelers, Greve Jewelers, Hamilton Jewelers, Hyde Park Jewelers, Lee Michaels Jewelers, London Jewelers, Lux Bond & Green, Tivol Jewelers.

Founding manufacturers include: Honora, Lagos, Lazare Kaplan International, M. Fabrikant & Sons, Leslie & Penny for Penny Preville, Scott Kay Platinum.

From this founding association of world-class retailers and manufacturers, ENJEWEL attracted over 60 additional equity partners, including Chopard, Bondanza, Christopher Designs, B.C. Clark, Diana, John Hardy Collection, Charles Krypel, Lacy & Co., Tapper's Diamonds and Fine Jewelry, Tiny Jewel Box, Traditional Jewelers and Underwood Jewelers.


US Interactive Inc.
(5 years)

USI was one of the first internet professional services firms and known for our full service marketing and software development.

Partial list of clients were American Express, AT&T, Ziff-Davis, Advanta, Bellcore, AT&T, Microsoft, MSN, J&J, Johnson and Johnson, Tylenol, Deloitte & Touché, Royal Caribbean Cruise Lines, MicroTec, Ragu, ICG, Internet Capital Group, Fortis, Dow, Associated Press, Cendant, Columbia House, Compaq Computers, Comedy Central, D&B, Dun & Bradstreet, Martha Stewart, MSLO, Intel, Intuit, Sprint, Thomson, Unum, Wyeth, Infoseek, MatchLogic, DejaNews, Network Solutions, Kodak, and the United States Senate.

VC funded by Safeguard Scientific (SFE), Internet Capital Group (ICGE), TL Ventures

4 M&A transactions worth $22 million: acquired Web Access in 1996, Mixed Media Works in 1997, Digital Evolution acquired in 1998, and Invengen in 1999

IPO effective August 1999 with Lehman Brothers, Hambrecht & Quist, and Adams, Harkness & Hill

Account Director

Messner Vetere Berger McNamee Schmetterer EURO RSCG
(6 years)

Worked on technology and telecommunications, plus OTC advertising accounts, including: MCI Telecommunications, Inc., 1-800-COLLECT, networkMCI, British Telecom; France Telecom; Schering-Plough Health Care Products, Afrin Nasal Spray, Dr. Scholl's Foot Care Products, Hayes Microcomputer Products modems, Prodigy, Symbol Technologies; O'Neill Communications; Infotron Services Corp.

Company also known as MVBMS as a result of a merger with Della Femina McNamee.

Account Manager

(6 years)

alt name to Messner Vetere Berger McNamee Schmetterer EURO RSCG

Account Supervisor

Della Femina McNamee
(3 years)

Merged into MVBMS

Director, National Marketing

Jerrico Inc.
(3 years)

Managed 3 chains: Long John Silver's, Jerry's Family Restaurants, and Florenz Italian Restaurants
• Developed FY’87-’89 Marketing Plans for all three divisions representing over $1 billion annual sales and managed $35 million advertising and promotions budget.
• Introduced new LJS Kid’s Meal Marketing program which increased sales and guest traffic +18%.
• Developed and implemented new LJS “Lunch n’ More” program which increased overall sales +10% while Lunch daypart sales and guest traffic increased +25%.
• Conducted extensive concept revitalization programs for Jerry’s Family Restaurants which reversed negative sales trends and achieved real sales growth.

Account Supervisor

(1 year)

Managed the Krystal Restaurants account.

Account Executive

Grey Advertising
(3 years)

Worked on accounts including: STP; Block Drug Co.: Tegrin Shampoo, Dentu-Creme/Gel, New Product Development

Account Executive

Della Femina Advertising
(2 years)

Account Executive, worked on Ziploc Bags, Saran Wrap, Dow Bathroom Cleaner, Dowgard Coolant, and Beck's Beer.


  • Advertising
  • Financial Services
  • Digital Marketing
  • Sales
  • Start-ups
  • Competitive Analysis
  • Marketing
  • Social Networking
  • Capital
  • Strategy
  • Business Development
  • Online Advertising
  • Entrepreneurship
  • Business Planning
  • Strategic Partnerships
  • Digital Strategy
  • Marketing Strategy
  • Brand Development
  • Integrated Marketing
  • Online Marketing
  • Marketing Communications
  • Product Development
  • CRM
  • SEO
  • Mobile Marketing
  • Social Media Marketing
  • Management
  • Digital Media
  • Leadership
  • Brand Management
  • B2B
  • Start-up Ventures
  • E-commerce
  • Strategic Planning
  • Lead Generation
  • Ninja Skills
  • Web Analytics
  • Email Marketing
  • See 23+  See less


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