Leslie Strickland

Leslie Strickland

Digital Marketing Strategist & Analyst

Location
Miami/Fort Lauderdale Area
Industry
Marketing and Advertising

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Leslie Strickland's Overview

Current
Past
Education
Connections

423 connections

Leslie Strickland's Summary

Marketing professional with 4+ years of experience in strategic planning and analysis of digital marketing programs in agency and freelance settings.

Strengths and Interests:
Seeing projects from inception to completion, developing marketing and brand strategies with actionable plans, pitching, presenting, and optimizing initiatives against goals and objectives.

Experience:
Digital Programs Analysis
- Develop measurement plans for programs and campaigns
- Provide consumable insight on media, website, social media & creative performance
- Maintain familiarity with industry performance benchmarks & best practices
- Manage database sources for currency and accuracy

Project Management
- Digital asset development such as Facebook tabs and digital media assets, etc.
- Promotional contests from ideation to promotion and wrap-up
- Large-scale digital projects including website development and site conversion optimization

Online Marketing Strategy
- Online program and promotion development
- Web content strategy
- Social Media community development & management
- Search Engine Marketing

Leslie Strickland's Experience

Senior Digital Analyst, Intel and Insights

Zubi Advertising Services

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2013Present (1 year 5 months) Coral Gables, FL

Lead a team of 3 analysts in servicing the digital side of Zubi's clients' businesses.

Reporting and Analysis:
- Develop and present effective and persuasive presentations for internal and external clients
- Determine the most appropriate data, formats and final recommendations for analytics deliverables
- See that the client relationship with analytics is maintained through exceptional communication
- Own the development of program measurement plans for digital and social efforts:
- Determine metrics of success
- Define the goals/ benchmarks for those metrics based on strategic plans, historical data, industry information and/or vendor input in collaboration with internal teams
- Provide scaled projections for digital testing

Team/Leadership:
- Collaborate on project plans and tasks, helps team prioritize actions
- Identify areas of improvement and adjust accordingly in the process of data capture, data maintenance, and reporting as well as in the management of client relationships
- Recognize and address gaps in team skills/competencies
- Proactively initiate analysis projects that would benefit clients/agency
- Recognize analytics team missteps and suggest course corrections
- Use sound judgment to identify and escalate issues where appropriate

Technical/Functional:
- Direct vendor or creative testing methods and requirements
- Manage the assessment and implementation of new vendors
- Continue to develop knowledge and understanding of relevant and new technologies or methods of analysis, and share with the team


Clients Served:
Ford Motor Company
American Airlines
Dunkin' Donuts
SunnyD
Walgreens
Chase

Digital Analyst, Intel and Insights

Zubi Advertising Services

Privately Held; 51-200 employees; Marketing and Advertising industry

July 2012June 2013 (1 year) Coral Gables, Fl

- Projected performance and defined measures of success for multiple digital initiatives
- Collaborated with account service and operations departments to create and implement measurement frameworks for new online initiatives
- Completed comprehensive analysis on digital media, creative, website and social media performance
- Developed and presented consumable insights to the account service, media and creative departments, as well as to clients
- Produced weekly, monthly and quarterly reporting on website, digital media and social program performance

Clients Served:
Ford Motor Company
SC Johnson
Walgreens
Chase
American Airlines

Internet Marketing Director

Chisano Marketing Group

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2011July 2012 (1 year 5 months) longwood, florida

- Presented to and meet with clients/prospective clients as the expert and manager of their Internet marketing accounts on the following: SEO, social media, and promotional programs as well as website and digital media performance
- Spearheaded development of strategy for natural search optimization, web content and social media programs
- Oversaw the development and implementation of Internet Marketing initiatives including: Analytics/Tracking, Search Engine Optimization, Social Media Marketing and Paid Search
- Collaborated with account service, creative and web development departments on new and existing projects for conversion optimization and design for usability

Major accomplishments:
- Developed and launched a successful national SEO program for Carsmetics, a national franchise
- Created agency-wide sales materials for selling a range of digital marketing services to prospects

Clients Served:
Carsmetics, Inc.
The Downtown Disney® Resort Area Hotels
The Naples Beach Hotel
Longboat Key Club & Resort
Associated Luxury Hotels International
World Golf Renaissance

Simultaneously acted as Account Executive (April-July 2012):

- Participated in planning of yearly budget, coordinated implementation of all on/offline projects for the Downtown Disney Resort Area Hotels
- Managed client expectations, requests and approvals through email, conference calls and monthly marketing committee meetings with the 7 VP's of Marketing and Sales of the hotels
- Completed budget projections and billing on a monthly basis to ensure accurate budget spend
- Planned and implemented strategic programs to provide an 8:1 ROI throughout the year
- Project managed large-scale projects such as website development and site conversion optimization

Client Served:
The Downtown Disney® Resort Area Hotels

Internet Marketing Specialist

Chisano Marketing Group

Privately Held; 51-200 employees; Marketing and Advertising industry

April 2010March 2011 (1 year) Longwood, FL

- Managed web analytics reporting for all clients with Internet marketing initiatives
- Coordinated e-mail marketing tagging, testing, distribution and reporting
- Created and maintained PPC campaigns via Google Adwords & Microsoft Adcenter
- Developed and coordinated SEO campaign efforts for multiple client sites
- Executed and monitored social media programs and promos via Twitter and Facebook

Major accomplishments:
- Built confidence with account team and was placed in client presentations within six months of joining the organization
- Significantly promoted within one year of joining the organization

Internet Marketing Specialist

KiksNet Inc.

Privately Held; 1-10 employees; Information Technology and Services industry

January 2010December 2010 (1 year) Sanford, Florida

- Performed on-page search engine optimization
- Verified and managed local listings
- Edited website copy for search engine purposes
- Consulted on and designed email marketing
- Implemented and reported on basic web analytics

Online Enrollment Specialist

Full Sail University

Educational Institution; 1001-5000 employees; Higher Education industry

June 2009April 2010 (11 months) Winter Park, FL

Leslie Strickland's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Limited working proficiency)

Leslie Strickland's Skills & Expertise

  1. Web Analytics
  2. Internet Marketing
  3. Digital Strategy
  4. Integrated Marketing
  5. Social Media Marketing
  6. Online Advertising
  7. SEO
  8. SEM

Leslie Strickland's Education

Full Sail University

MS, Internet Marketing

20092010

- Completed rigorous 1-year technical program in Internet marketing to supplement my undergraduate business courses.
- Received Course Directors Awards in New Media Marketing Analysis as well as Search Engine Optimization

Stetson University

BA, Spanish

20052009

- Minor in Business
- Concentration in Religious Studies
- Studied at Universidad de Guanajuato in Guanajuato, Mexico, Summer 2008

Activities and Societies: Alpha Chi Omega, Theta Alpha Kappa

Seminole High School

International Baccalaureate Diploma

20012005

Leslie Strickland's Additional Information

Interests:

Marketing, digital advertising, digital programs, competitive dressage

Groups and Associations:

Theta Alpha Kappa - Religious Studies Honor Society Alpha Chi Omega - National Fraternity

Honors and Awards:

Stetson University Dean's List
Full Sail University Course Directors Awards in Search Engine Optimization and New Media Marketing Analysis

Contact Leslie for:

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  • reference requests
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