Strategic Marketing Consultant
Greater Los Angeles Area
- Current
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- Strategic Marketing Consultant at CyberDefender/Guthy-Renker
- Partner at Global Direct Ads
- President at Spetcu International, LLC
- Past
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- Director of Marketing at Product Partners
- Sr. Marketing Manager, Product Development at Time Warner Inc.
- Associate Brand Manger at Unilever
- Education
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- MIB School of Management, Italy
- Academia de Studii Economice din Bucuresti
- Recommended
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7 people have recommended Lumi Spetcu - Connections
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453
connections
- Industry
- Marketing and Advertising
- Websites
Lumi Spetcu Gamble’s Summary
Over 10 years of strategic marketing experience with an emphasis on direct response and online marketing. Proven general management expertise in the areas of creating and developing new lines of business, managing P&L’s, allocating resources and integrating cross-functional teams. Worked for CyberDefender/Guthy-Renker, ooma, Disney, QualityHealth, Beachbody, Time Warner, Unilever and others.
Lumi Spetcu Gamble’s Specialties:
• E-commerce and conversion optimization
• Customer acquisition and retention
• Direct response and incentive marketing
• Offer testing and development
• Subscription and continuity models
• Community development and monetization
Lumi Spetcu Gamble’s Experience
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Strategic Marketing Consultant
CyberDefender/Guthy-Renker
(Marketing and Advertising industry)
May 2009 — Present (8 months)
Marketing and optimization consultant directing and managing the CyberDefender/Guthy-Renker TV, radio and web marketing initiatives. CyberDefender (CYDE) is a public corporation which provides award-winning PC Security and Identity Theft services to consumers and small businesses. Guthy-Renker is one of the world's largest direct response television companies with sales of more than $1.8 Billion per year.
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Partner
Global Direct Ads
(Marketing and Advertising industry)
April 2008 — Present (1 year 9 months)
Global Direct Ads is an international advertising company that brings global brands in front of their potential customers worldwide. With a network of over 200 partners and more than 1 billion impressions per months (growing fast), we're giving advertisers targeted access to an untapped and scalable distribution channel.
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President
Spetcu International, LLC
(Marketing and Advertising industry)
January 2006 — Present (4 years )
Owner of strategic marketing consulting company specialized in direct response and online marketing. Extensive experience with E-commerce, multi-channel branding, post-click conversion optimization and offer development. Clients include: CyberDefender/Guthy-Renker, QualityHealth, ooma, Disney /Hannah Montana, Beachbody, Peet's…see details below.
Sample projects:
+ CyberDefender.com - Internet Security Services (CYDE)
Marketing and optimization consultant directing and managing the CyberDefender/Guthy-Renker TV, radio and web marketing initiatives.
+ QualityHealth.com - Marketing Technology Solutions
Marketing consultant for web strategy, customer acquisition and loyalty.
+ ooma.com - Silicon Valley new generation VoIP start-up
Strategic marketing advisory role - SEM, email marketing,
website optimization, partnerships, etc.
+ MileyWorld.com - Disney's Hannah Montana
Responsible for strategy and execution of successful acquisition campaign for Miley Cyrus' online fan club.
+ SkejCast.com - Multi-media scheduling & sharing platform
Advisory role for website development and brand positioning.
+ Peet's Coffee & Tea - High-standard consumer goods
Marketing lead for affiliate network make-over including offer optimization and affiliate communication.
+ TheFlorentine.net - Italian newspaper targeting US audience
Consultant for fashion and style. -
Director of Marketing
Product Partners
(Privately Held; Health, Wellness and Fitness industry)
October 2004 — April 2007 (2 years 7 months)
Led strategic marketing department for diet and fitness business. Created new online multi-level distribution channel (MillionDollarBody.com), optimized acquisition methods, defined brand management strategies, and improved customer retention. Managed launch and development of online diet club (MyBeachbody.com).
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Sr. Marketing Manager, Product Development
Time Warner Inc.
(Public Company; TWX; Entertainment industry)
May 2002 — October 2004 (2 years 6 months)
Managed e-commerce magazine and merchandise platforms for Time Warner (MagazineOutlet.com, MyBonusCenter.com). Responsible for maximizing profitability of continuity offers, developing business strategy, marketing and market research. Set strategic direction of sales force dealing with 20 key partners. Analyzed sales performance and drove improvement in product mix, site design and customer acquisition techniques. Worked with cross-functional teams to develop new marketing offers.
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Associate Brand Manger
Unilever
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
July 1998 — July 1999 (1 year 1 month)
Managed marketing and brand development initiatives for two major Unilever products: Lipton and Calve’. Worked with advertising agencies on product launches, promotions, and awareness campaigns. Organized focus groups and analyze survey results. Provided recommendations for increasing brand awareness and profitability.
Lumi Spetcu Gamble’s Education
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MIB School of Management, Italy
MBA , International Business , 1999 — 2000
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Academia de Studii Economice din Bucuresti
BA , International Relations , 1994 — 1998
