at NDTV
Delhi Area, India
- Current
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- MD & CEO NDTV Hindu, CEO MetroNation at NDTV
- Past
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- Senior Vice President at Nexstar Broadcasting Group, Inc
- Vice President Business Development and New Media Operations at CBS Radio
- VP Strategy and Business Development at Viacom
- CEO at Spark Network Services
- Research Associate at Stanford University
- Research Associate at Statoil
- Senior Engineer at Engineers India Limited
- Education
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- Northwestern University - Kellogg School of Management
- Harvard Business School
- Columbia University - Columbia Business School
- Stanford University
- Indian Institute of Technology, Delhi
- Aligarh Muslim University
- Recommended
-
9 people have recommended Rajiv - Connections
-
500+
connections
- Industry
- Broadcast Media
- Websites
Rajiv Lulla’s Summary
Digital Media Executive with a strong record of success defining strategy and implementing vision in the music and broadcast industry. Recognized for building mutually beneficial relationships between the content, technology and telecom communities to deliver on the promise of convergence in the digital decade. Demonstrated ability to solve complex problems with strategic and tactical solutions and in leading virtual teams with cross-organizational objectives.
Rajiv Lulla’s Specialties:
•Strategy and Development – Strategic planning, business development
•Product Development – Prototype to marketable product development, cross functional rollouts
•Marketing and Sales – Cost and pricing modeling
•Operational Leadership – Operational cost improvement, process design to support changes
Rajiv Lulla’s Experience
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MD & CEO NDTV Hindu, CEO MetroNation
NDTV
(Public Company; NDTV; Broadcast Media industry)
July 2008 — Present (1 year 1 month)
NDTV Hindu and NDTV MetroNation are India's first English city channels with viewership ratings amongst top National news networks. We give Delhi, the National Capital Region, and Chennai a high-end 24-hour channel that covers breaking news, national-international and city specific.
The channels offer four broader genres of programming- News and Current Affairs, Lifestyle, Entertainment and Youth with a team of reporters, anchors and production team. -
Senior Vice President
Nexstar Broadcasting Group, Inc
(Broadcast Media industry)
May 2006 — April 2008 (2 years)
Served as change-agent in a $300MM traditional TV broadcast media organization. Reported to the CEO.
• Developed Nexstar's digital media strategy for 50 TV broadcasting stations in 29 US DMAs.
• Identified and established new distribution channels to monetize under-served market segments.
• Communicated company’s New Media developments externally to corporate board of directors, investor communities, and internally to Nexstar’s C-level leadership and station general managers.
• Unified Nexstar's disparate technology and engineering assets to create economies of scale. -
Vice President Business Development and New Media Operations
CBS Radio
(Public Company; 10,001 or more employees; cbs; Broadcast Media industry)
1999 — 2006 (7 years)
• Negotiated strategic partnerships with content and technology companies such as AOL, Nokia, Microsoft, Monster.com to make consumer oriented content available on web-enabled devices.
• Developed and deployed digital media strategy for 179 radio stations.
• Unified traditionally disparate technology assets to lower operating costs by leveraging economies of scale, and enhanced revenues by $120MM in 2005.
• Established content distribution channels to serve new market segments.
• Defined strategy to create and implement a vision for next generation entertainment products and distribution models for year 2010.
• Identified growth scenarios for partners of CBS Radio and built business cases to support innovative solutions for media distribution.
• Pulled together disparate and sometimes conflicting sources of information to provide a comprehensive and holistic view of the issue and/or market and made strategic recommendations. -
VP Strategy and Business Development
Viacom
(Public Company; 10,001 or more employees; via; Broadcast Media industry)
July 1999 — May 2006 (6 years 11 months)
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CEO
Spark Network Services
(Privately Held; 11-50 employees; Broadcast Media industry)
2004 — 2005 (1 year)
Spark Network Services, Inc. is the leading provider of interactive,
non-traditional revenue solutions to media affiliates and their audiences
worldwide. Our most popular product is the MatchLink® system, the leading interactive computer dating service used by radio and television stations in the U.S.and Canada. See www.SparkNS.com for more... -
Research Associate
Stanford University
(Educational Institution; Oil & Energy industry)
1997 — 1999 (2 years)
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Research Associate
Statoil
(Public Company; 10,001 or more employees; Oil & Energy industry)
1997 — 1998 (1 year)
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Senior Engineer
Engineers India Limited
(Public Company; 1001-5000 employees; Oil & Energy industry)
1992 — 1997 (5 years)
Rajiv Lulla’s Education
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Northwestern University - Kellogg School of Management
Post MBA , Management , 2008 — 2008
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Harvard Business School
Effective Strategies for Media Companies 2007 — 2007
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Columbia University - Columbia Business School
MBA , 2000 — 2002
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Stanford University
MS , Petroleum Engineering , 1997 — 1999
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Indian Institute of Technology, Delhi
MS , Process Engineering , 1994 — 1996
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Aligarh Muslim University
BS , Chemical Engineering , 1988 — 1992
Additional Information
Rajiv Lulla’s Websites:
Rajiv Lulla’s Interests:
Tennis, Oil Painting, Internet, Yoga, Meditation, ArtOfLiving.org, Dhamma.org, India, Norway, Motorcycles
