Luke Walsh

Current

Platform Product Marketing at Yahoo! Inc

Past

Client Services Supervisor, Right Media/Yahoo! at Yahoo! Inc.
Business Development Manager at Right Media Inc.
Sr. Marketing Manager at Palo Alto Software

Channel Marketing Manager at Palo Alto Software

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Education

University of Oregon - Charles H. Lundquist College of Business

Recommended

3 people have recommended Luke

Connections

209 connections

Industry

Internet

Websites

My Website

Luke Walsh’s Summary

Experienced technology sales and marketing manager with over 10 years of experience at building client solutions, negotiating agreements with, and retaining the very best and most lucrative clients.

Luke Walsh’s Specialties:

* CPG Marketing and Channel
* SEM/SEO Marketing
* Publisher Yield Management
* Publisher and Network Ad Serving
* Publisher Direct Advertising Sales
* Advertising Exchange Operations
* Display Advertising Brand Protection

Luke Walsh’s Experience

Platform Product Marketing

Yahoo! Inc

(Public Company; YHOO; Internet industry)

November 2007 — Present (1 year 9 months)

- Developed two MRDs to support development of Non-Guaranteed ad serving and ad exchange tools in APT.
- Built and presented strong use scenarios to support both exchange quality product changes as well as Right Media client migration to APT.
- Worked with Pro Services to develop detailed Brand Safety product specification for the Right Media Exchange.
- Hosted an average of 5-6 Adobe Webinars/month with internal teams and external clients.
- Wrote a focused PRD to support integration of IASH (UK) needs with need for visible site trading using Exchange UI.
- Launched IASH channels as per Right Media product roadmap (Nov 2008 w/update release in July 2009).
- Liason for Exchange policy team and represented Exchange policy requests to Product Managers through the development of use scenarios/business context documentation.
Client Services Supervisor, Right Media/Yahoo!

Yahoo! Inc.

(Public Company; YHOO; Internet industry)

November 2006 — October 2007 (1 year)

- Lead responsible for growing mid-tier publisher (10MM-500MM impressions/mo) deployment and commitment to Direct Media Exchange. Client base amounted to 80% of total volume and contribution to revenue.
- Aggressively pursued "passback" network management solution in order to offset difficulties/challenges faced with frequency-capping and delivery to 3rd party networks.
- One of five people listed under "passback" patent filed by Yahoo! in 2009.
- Grew from a team of one in 2006 to five by 2008, including two hybrid Account Manager/Analyst roles.
- Designed operational database using MS Access and later leveraged Salesforce tools to ensure that publishers were being fully deployed and proactive approach to client relations was being observed.
- Established retention goals for team and helped them achieve average 90%+ retention of top 80% revenue contributors.
- Helped the team grow participating exchange network revenue by approximately 10%+ monthly.
Business Development Manager

Right Media Inc.

(Privately Held; Internet industry)

February 2005 — October 2006 (1 year 9 months)

- Signed and helped deploy over five ad networks on the Right Media Exchange. Contribution to 2008 tech fee revenue for all signed networks combined is > $1M.
- Signed several "PMX" publishers to the exchange until the product failed to generate interest across all sales teams.
- Managed SEM and web analytics for rightmedia.com website.
Sr. Marketing Manager

Palo Alto Software

(Privately Held; Computer Software industry)

December 2001 — January 2005 (3 years 2 months)

- Managed retail channel product launches as noted in Channel Marketing Manager role listed below.
- Launched, designed, and managed paid search campaigns in order to balance ROAS with revenue goals.
- Helped grow direct performance campaign revenue by approximately 20%+ per year for several years.
- Worked with Sr. Site Producer to track and maximize performance advertising campaigns as well as maximize site traffic conversion.
- Managed affiliate and partners in order to maximize sales/conversion rates as well as maintain control over brand affiliation.
- Launched and tracked performance of banner as well as pre-contextual search text ad campaigns.
- Created press kit, invoice template, and other documentation (pitch and audience decks) in order to support advertising sales on bplans.com.
- Pitched and sold advertisers such as Entrepreneur.com, Inc.com, WSJ, and others directly on behalf of bplans.com.
- Sold an average of $20k in bplans.com inventory per quarter.
- Recommended and received formal training in DoubleClick's DFP product.
Channel Marketing Manager

Palo Alto Software

(Privately Held; Computer Software industry)

1997 — 2005 (8 years)

- Directed 3rd party sales team of 10 to ensure maximum inventory goals were being met.
- Tracked and reported weekly channel inventory, market share, competitive results, and other metrics as part of Executive summary report.
- Helped the company grow channels sales by 15%+ per year for almost seven years.
- Helped the company achieved a peak channel market share of 80%.
- Recommended to CEO and VP Marketing that the company hire a 3rd party merchandising firm in order to further enhance knowledge and exposure to the brand.
- Provided RFP and approved creative spend to support premium branded POP materials and documentation.
- Attended 4-5 industry events and trade shows per year in order to demonstrate new products, new product features and benefits, as well as to negotiate for inventory buy-in by leveraging a fixed quarterly budget to support channel promotions accross all retailed.
- Met with major CPG retail buyers, VPs, and Executives at 2-3 industry events each year.

Luke Walsh’s Education

University of Oregon - Charles H. Lundquist College of Business

Business Administration , Finance , 1994 — 1997

- Averaged 18 credit hours per term.
- Graduated in three years.
- Worked PT off-campus for an average of 25 hours/week in order to pay for my education.
- 100% personal financial risk (paid my own way).
- Dean's List.