Luke Glasner

Current

Co-Chair - Measurement Accuracy, Member List Growth & Engagement at Email Experience Council
Email & Database Administrator at Rodman Publishing

Past

Customer Service Manager at Humana Press
Owner/Instructor at Glasner Consulting

Education

New York University
New York University
University of Massachusetts, Amherst

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Recommended

3 people have recommended Luke

Connections

165 connections

Industry

Internet

Websites

My Website

Luke Glasner’s Summary

I am passionate about my work in the email marketing industry and seek to actively participate in the development of industry best practices and standards. I have always had an interest in strategic and analytic topics in business allowing me the ability to see the big picture and communicate that in a way that educates and illustrates. My goal is to move business, organizations and people the from a vision of "what could be" to "what is".

Luke Glasner’s Specialties:

Email marketing, Interactive Marketing, Cross Channel and Multi Channel Integration, Search and Digital/Internet Strategy

Luke Glasner’s Experience

Co-Chair - Measurement Accuracy, Member List Growth & Engagement

Email Experience Council

(Internet industry)

August 2006 — Present (3 years 4 months)

At the Email Experience Council I am the co-chair of the Measurement Accuracy round table were we are developing a new metric and industry standard around the open rate.

I also have worked on the List Growth & Engagement round table since first joining the eec in 2006. Projects here include determining the value of an email address, an email lifetime value calculator and list value calculator, list growth challenges blog posts.
Email & Database Administrator

Rodman Publishing

(Privately Held; 11-50 employees; Publishing industry)

December 2004 — Present (5 years )

• Developed Email Marketing Program from Subscription Base
• Market Research Sales Affiliate Program
• Database Administrator

Luke Glasner’s Education

New York University

MS , Integrated Marketing , 2008 — 2010 (expected)

Dean's Merit Fellowship
New York University

Grad Certificate , Digital Media Marketing , 2006 — 2007

4.0 GPA, named Fellow of the SCPS Divison
University of Massachusetts, Amherst

BBA , Management , 1999

Activities and Societies:

• Honors Finance Paper "The Pro's & Con's of the NASDAQ & American Exchange Merger" 1998
• Phi Theta Kappa National Honor Society – Chapter Treasurer, Spring, 1997
• National Deans List, 1997
• First Independent Honors project in Economics, 1996, "The Effects of the Telecommunications Deregulation on the Economy"
• Academic Award for Excellence in Economics, Spring 1996