
Independent Internet Professional
San Francisco Bay Area

Independent Internet Professional
San Francisco Bay Area
Luke Fretwell specializes in brand, marketing and Web strategy. He is founder of HowYouEco, HomeEco, WorkEco and PlayEco.
Online product development, UI/UX, SEO, Web marketing.
(Self-Employed; Myself Only; Internet industry)
January 2008 — Present (9 months)
(Privately Held; 11-50 employees; Internet industry)
November 2006 — December 2007 (1 year 2 months)
Led brand strategy and play major role in product strategy and UI/UX development.
(Privately Held; 11-50 employees; Internet industry)
April 2005 — August 2006 (1 year 5 months)
Managed development of EurekaSpot (www.eurekaspot.com), an online marketplace for science and tech equipment
Led marketing strategy, including outbound e-mail campaigns and online advertising
Worked with inventory suppliers, including major manufacturers, to sell through marketplace
Led creation of site UI and engineering specifications
(Privately Held; 11-50 employees; Internet industry)
June 2002 — March 2005 (2 years 10 months)
Managed eBay corporate partnership, including development of seller tool feature and joint site promotion.
Doubled site traffic for www.testmart.com and achieved top rankings in target keywords through search optimization efforts.
Leveraged Web to build strong prospect base and sales leads.
Led strategy and development of in-house customer relationship management and quote tools.
Designed and implemented corporate Web site.
(Privately Held; 11-50 employees; Internet industry)
January 2001 — June 2002 (1 year 6 months)
Produced UI and engineering specifications for www.testmart.com and www.navicpmart.com.
Analyzed site usage trends, evaluated and identified customer usability issues.
Worked with sales and marketing teams to optimize site for prospect and sales leads.
Strategized and created all outbound e-mail targeted e-mail campaigns.
(Self-Employed; Myself Only; Internet industry)
August 2000 — December 2000 (5 months)
Led Web strategy and development for San Francisco and Washington, DC. organizations, including The Believer magazine, Shanti, Conservancy of Tibetan Art & Culture and Free at Last.
www.tibetanculture.org was honored as a USA Today "Hot Site" of the Day.
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
March 1999 — July 2000 (1 year 5 months)
Served leading role in second generation re-design of national trade association Web site.
Managed all aspects of site updates, organized content and design production schedule.
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
August 1997 — March 1999 (1 year 8 months)
Wrote, edited, designed executive-focused e-mail newsletter and magazine column.
Managed press inquiries and media-related activities.
BA, International Studies, 1991 — 1996
BA, Government and Politics