Independent Internet Professional
San Francisco Bay Area
- Current
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- Independent Professional at Self Employed (Self-employed)
- Past
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- Product Strategy & Development at Inspire
- Program Director at Technical Communities
- Senior Marketing Coordinator at Technical Communities
- User Interface Designer at Technical Communities
- Independent Consultant at Independent Consultant (Self-employed)
- Web Production Coordinator at American Society of Association Executives
- Writer at American Society of Association Executives
- Education
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- George Mason University
- George Mason University
- George Mason University
- Recommended
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4 people have recommended Luke - Connections
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85
connections
- Industry
- Internet
- Websites
Luke Fretwell’s Summary
Luke Fretwell specializes in brand, marketing and Web strategy. He is founder of HowYouEco, HomeEco, WorkEco and PlayEco.
Luke Fretwell’s Specialties:
Online product development, UI/UX, SEO, Web marketing.
Luke Fretwell’s Experience
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Independent Professional
Self Employed (Self-employed)
(Self-Employed; Myself Only; Internet industry)
January 2008 — Present (9 months)
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Product Strategy & Development
Inspire
(Privately Held; 11-50 employees; Internet industry)
November 2006 — December 2007 (1 year 2 months)
Led brand strategy and play major role in product strategy and UI/UX development.
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Program Director
Technical Communities
(Privately Held; 11-50 employees; Internet industry)
April 2005 — August 2006 (1 year 5 months)
Managed development of EurekaSpot (www.eurekaspot.com), an online marketplace for science and tech equipment
Led marketing strategy, including outbound e-mail campaigns and online advertising
Worked with inventory suppliers, including major manufacturers, to sell through marketplace
Led creation of site UI and engineering specifications -
Senior Marketing Coordinator
Technical Communities
(Privately Held; 11-50 employees; Internet industry)
June 2002 — March 2005 (2 years 10 months)
Managed eBay corporate partnership, including development of seller tool feature and joint site promotion.
Doubled site traffic for www.testmart.com and achieved top rankings in target keywords through search optimization efforts.
Leveraged Web to build strong prospect base and sales leads.
Led strategy and development of in-house customer relationship management and quote tools.
Designed and implemented corporate Web site. -
User Interface Designer
Technical Communities
(Privately Held; 11-50 employees; Internet industry)
January 2001 — June 2002 (1 year 6 months)
Produced UI and engineering specifications for www.testmart.com and www.navicpmart.com.
Analyzed site usage trends, evaluated and identified customer usability issues.
Worked with sales and marketing teams to optimize site for prospect and sales leads.
Strategized and created all outbound e-mail targeted e-mail campaigns. -
Independent Consultant
Independent Consultant (Self-employed)
(Self-Employed; Myself Only; Internet industry)
August 2000 — December 2000 (5 months)
Led Web strategy and development for San Francisco and Washington, DC. organizations, including The Believer magazine, Shanti, Conservancy of Tibetan Art & Culture and Free at Last.
www.tibetanculture.org was honored as a USA Today "Hot Site" of the Day. -
Web Production Coordinator
American Society of Association Executives
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
March 1999 — July 2000 (1 year 5 months)
Served leading role in second generation re-design of national trade association Web site.
Managed all aspects of site updates, organized content and design production schedule. -
Writer
American Society of Association Executives
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
August 1997 — March 1999 (1 year 8 months)
Wrote, edited, designed executive-focused e-mail newsletter and magazine column.
Managed press inquiries and media-related activities.
Luke Fretwell’s Education
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George Mason University
BA, International Studies, 1991 — 1996
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George Mason University
BA, Government and Politics
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George Mason University
- Activities and Societies:
- Editor-in-Chief/Managing Editor, Broadside, George Mason University's Student Newspaper
Led George Mason University’s twice-weekly university newspaper with 25 staff members, $150,000 annual budget.
Led paper to first ever Associated Collegiate Press honors.
Additional Information
Luke Fretwell’s Websites:
Luke Fretwell’s Groups:
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Shanti Community Network
Luke Fretwell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
