Luke Cerny

Luke Cerny

Search Engine Marketing Specialist at Zeon Solutions

Location
Greater Milwaukee Area
Industry
Marketing and Advertising

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Luke Cerny's Overview

Current
Past
Education
Connections

442 connections

Luke Cerny's Summary

Dynamic and innovative marketing business professional with outstanding success leading digital marketing projects. Skilled in strategic marketing planning, development, and execution. Proven ability to manage large-scale projects on time and within budget.

Specialties

Project management, digital marketing, Google AdWords, consulting, proposals, content, non-profit, healthcare

Luke Cerny's Experience

Search Engine Marketing Specialist

Zeon Solutions

Privately Held; 201-500 employees; Information Technology and Services industry

December 2012Present (1 year 10 months) Greater Milwaukee Area

Online Advertising Specialist

Bader Rutter & Associates

Privately Held; 201-500 employees; Marketing and Advertising industry

May 2011December 2012 (1 year 8 months) Brookfield, WI

-Provides strategic direction, development, optimization, and reporting standards throughout the entire life cycle of Pay-Per-Click Advertising campaigns.

-Design and present digital learning sessions on search engine marketing, online advertising, search engine optimization, and web analytics.

-Serves as central liaison between third party digital vendors, web publications, and Bader Rutter in overseeing the production of email blasts, e-newsletters, rich media, and other digital projects within the agency.

-Key in the strategic management of workflow and communication to and from the Bader-Rutter web development staff.

-Identifies and discovers major components of digital production processes, advising production managers, producers, strategists, account services, and designers.

-Researches new and innovative digital technologies to help enrich Bader-Rutter’s digital offering.

-Assists in the coordination and execution of miscellaneous adventures with Bader-Rutter employees both on and off agency grounds.

Vice President & Co-Founder

Little Gunner Media

March 2011March 2012 (1 year 1 month)

New Media Entertainment and Digital Production Company that is currently a subsidiary of The Neylon Group, LLC and based out of Waukesha, Wisconsin.

Demand Generation Marketing Intern

GE Healthcare

Public Company; 10,001+ employees; GE; Hospital & Health Care industry

May 2010May 2011 (1 year 1 month)

-Collaborate with nearly 25 marketing managers on the strategy and implementation of their multi-touch, multi-tactic lead generating campaigns including customer targeting, tactic selection and execution, measurement, and analysis of results.

-Extended the use of digital media across the organization. Launched 15 Google AdWords campaigns that generated over 100,000 clicks and 17M impressions.

-Managed a $40k monthly AdWords budget resulting in $6.9M in opportunity dollars for GE Healthcare.

President

Beta Pi Epsilon

20092010 (1 year)

-Concept, design, and identify resources for a fraternity website.

-Organized weekly meetings and directed a 21 active member fraternity.

-Overcame financial obstacles by raising over $7,000 in 2009 through active and alumni social events and membership dues.

Marketing Intern

CertaPro Painters

Privately Held; 501-1000 employees; Consumer Services industry

April 2009September 2009 (6 months)

-Coordinated program in conjunction with owner and Carroll University for future interns.

-Assisted in training, organizing, and managing a 10-20 member marketing team.

-Planned and managed promotional events and projects that generated 100+ new residential leads.

Team Leader

The Buckle

Public Company; 5001-10,000 employees; BKE; Retail industry

20072009 (2 years)

-Developed strong interpersonal and customer service skills to maintain an average of over $100 per sale.

-Consistently ranked in the top 3 store employees in sales volume.

-Recruited and trained over 5 new sales associates in quality customer service, salesmanship, and product knowledge.

Luke Cerny's Certifications

  • Google AdWords Qualified

    • Google
    • December 2012 to December 2014
  • Google Analytics Qualified

    • Google
    • December 2013 to May 2015

Luke Cerny's Skills & Expertise

  1. Google Adwords
  2. Digital Marketing
  3. Marketing Management
  4. Marketing Strategy
  5. Social Media Marketing
  6. Advertising
  7. SEO
  8. Online Marketing
  9. Writing
  10. SEM
  11. Strategic Planning
  12. Google Analytics
  13. Facebook
  14. Interactive Advertising
  15. Online Advertising

Luke Cerny's Education

Carroll College

Bachelor of Science, Business Administration; Marketing

20062010

Luke Cerny's Additional Information

Contact Luke for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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