Search Engine Marketing Specialist at Zeon Solutions
- Greater Milwaukee Area
- Marketing and Advertising
Luke Cerny's Overview
- Search Engine Marketing Specialist at Zeon Solutions
Luke Cerny's Summary
Dynamic and innovative marketing business professional with outstanding success leading digital marketing projects. Skilled in strategic marketing planning, development, and execution. Proven ability to manage large-scale projects on time and within budget.
Project management, digital marketing, Google AdWords, consulting, proposals, content, non-profit, healthcare
Luke Cerny's Experience
Search Engine Marketing Specialist
Privately Held; 201-500 employees; Information Technology and Services industry
December 2012 – Present (1 year 10 months) Greater Milwaukee Area
Online Advertising Specialist
Privately Held; 201-500 employees; Marketing and Advertising industry
May 2011 – December 2012 (1 year 8 months) Brookfield, WI
-Provides strategic direction, development, optimization, and reporting standards throughout the entire life cycle of Pay-Per-Click Advertising campaigns.
-Design and present digital learning sessions on search engine marketing, online advertising, search engine optimization, and web analytics.
-Serves as central liaison between third party digital vendors, web publications, and Bader Rutter in overseeing the production of email blasts, e-newsletters, rich media, and other digital projects within the agency.
-Key in the strategic management of workflow and communication to and from the Bader-Rutter web development staff.
-Identifies and discovers major components of digital production processes, advising production managers, producers, strategists, account services, and designers.
-Researches new and innovative digital technologies to help enrich Bader-Rutter’s digital offering.
-Assists in the coordination and execution of miscellaneous adventures with Bader-Rutter employees both on and off agency grounds.
Demand Generation Marketing Intern
Public Company; 10,001+ employees; GE; Hospital & Health Care industry
May 2010 – May 2011 (1 year 1 month)
-Collaborate with nearly 25 marketing managers on the strategy and implementation of their multi-touch, multi-tactic lead generating campaigns including customer targeting, tactic selection and execution, measurement, and analysis of results.
-Extended the use of digital media across the organization. Launched 15 Google AdWords campaigns that generated over 100,000 clicks and 17M impressions.
-Managed a $40k monthly AdWords budget resulting in $6.9M in opportunity dollars for GE Healthcare.
Beta Pi Epsilon
2009 – 2010 (1 year)
-Concept, design, and identify resources for a fraternity website.
-Organized weekly meetings and directed a 21 active member fraternity.
-Overcame financial obstacles by raising over $7,000 in 2009 through active and alumni social events and membership dues.
Privately Held; 501-1000 employees; Consumer Services industry
April 2009 – September 2009 (6 months)
-Coordinated program in conjunction with owner and Carroll University for future interns.
-Assisted in training, organizing, and managing a 10-20 member marketing team.
-Planned and managed promotional events and projects that generated 100+ new residential leads.
Public Company; 5001-10,000 employees; BKE; Retail industry
2007 – 2009 (2 years)
-Developed strong interpersonal and customer service skills to maintain an average of over $100 per sale.
-Consistently ranked in the top 3 store employees in sales volume.
-Recruited and trained over 5 new sales associates in quality customer service, salesmanship, and product knowledge.
Luke Cerny's Certifications
Google AdWords Qualified
- December 2012 to December 2014
Google Analytics Qualified
- December 2013 to May 2015
Luke Cerny's Skills & Expertise
- Google Adwords
- Digital Marketing
- Marketing Management
- Marketing Strategy
- Social Media Marketing
- Online Marketing
- Strategic Planning
- Google Analytics
- Interactive Advertising
- Online Advertising
Luke Cerny's Education
Luke Cerny's Additional Information
Contact Luke for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch