at Career Transition
Brazil
- Current
-
- Career Transition at Pedregal
- Past
-
- Sales & Marketing After-Sales Planning Manager at Toyota
- Marketing Planning Supervisor at Yamaha Motor
- Commercial Manager at Volkswagen
- Product Manager at La Basque - Premium Ice Creams
- Executive Account at Itapeva Propaganda
- Education
-
- FEI - FACULDADE DE ENGENHARIA INDUSTRIAL
- Fundação Getulio Vargas
- Recommended
-
16 people have recommended Luiz Antonio - Connections
-
500+
connections
- Industry
- Automotive
- Websites
Luiz Antonio Pedregal de Castro Lima’s Summary
• Brazilian/European Community Citizen
• 25 years experience in Sales & Marketing, Controlling & HR: Unilever, Ford, Volkswagen, Seat, Yamaha & Toyota/Lexus
• 18 years in Auto-Industry: Vehicles, Motorcycles, ATV, Nautical, Lubes, Tires, Parts & Accessories & Financial;
• Experienced in Field Operation, Direct & Retail Sales Process, After Sales, Parts, Logistics, CSI, Advertisement, Mkt Survey, Mkt Plan, Demand & Supply, forecast, Dealer Development, M&A, IT & DMS;
• Expert in Dealer’s business management fundamentals & their evaluation through the visualization of their strengths & weaknesses by KPI & financial statements to enhance the integrity of their operations & their profitability;
• Experienced in Toyota Way Sales & Marketing: Problem Solving, 5 Why’s”, PDCA, “A3 Rational”, Hoshin Karin (Objectives by Directions), Metrics & Visual Management (Meiruka), Monitoring Progress, KPI, SWOT, OJT, SOP, waste elimination, creating Added Value aiming at the Kaizen philosophy
• Aiming to enhance dealer’s coverage, efficiency & profitability planned VW representation turnaround “Plano Avenidas”. Such activity demanded a complex M&A strategic action plan;
• Planned & implemented Golf Expert Program to improve sales volume & Customer Service quality @ VW Dlrs
• Implemented Toyota KPI Program to enhance Dlrs operations through the analysis of 58 KPI which interrelated allow the visualization of their strengths & weaknesses; Such program demanded intensive planning & infra-structure phase to automatically transfer dealers Repair Order (including customer’s complete & updated contact data and their purchasing habits aiming to promote CRM & retention activities) to Toyota Data Bank with the support of Toyota Japan, IT and DMS Vendors
• Increased VW’s sales of Parts & Accessories, Lubes & Tires from R$ 9 to R$ 13 million
• Implemented VW procedures & certifications of ISO 9002 Quality Program at VW Dlrs
• Coordinated VW Dealer’s cooperative advertising
Luiz Antonio Pedregal de Castro Lima’s Specialties:
•Expertise in Sales & Marketing, Financial Services and HHRR in the Automotive Industry
• Extensive knowledge of Automotive Distribution & Dealer Operations
• Experienced with Dealer Financial Statement
• Managerial Reports in Sales & Marketing and Dealers Situation
• Market Analysis, Sales Forecasting and Probing
• Marketing Planning
• Sales & Marketing Actions & Advertising Campaigns
• Training Programs
• Sales Team Recruiting and Coordination
E-mail:luiz.pedregal@gmail.com
Luiz Antonio Pedregal de Castro Lima’s Experience
-
Career Transition
Pedregal
(Automotive industry)
October 2008 — Present (10 months)
Luiz Antonio Pedregal is looking for an opportunity in sales & marketing, Distribution & Commercial Development and General Management Business Operations;
-
Sales & Marketing After-Sales Planning Manager
Toyota
(Public Company; TM; Automotive industry)
July 2006 — October 2008 (2 years 4 months)
• Planning & coordin. of After Sales issues, Parts & Acces., Customer Satisf. Index, Cust. Relations, Logistics operations, Cust. Retention, Technical; Field Operations, “TSM Service Marketing”, Dlr KZ;
• Short, mid & long term forecasts & target set up of lubes, parts sales & dlrs Customer Paid Units Serviced (CPUS) & their monitor & progress’s evaluation;
• Mid & long term-plan, Hoshin Karin (Objectives by Directions), Strategy & Action Plans;
• Monitoring & assurance of Service Capacity: Technicians, Box & Service Advisories;
• Planning & preparation of Toyota’s new small car (EFC) debuting in 2010;
• KPI Project development & implementation to promote Customer Satisfaction # 1 culture among dlrs;
• Developed Dlrs “Body & Paint” Guidelines & Mid Range Plan Operation start-up;
• Lexus Dealers termination Phase-out, provisional Service outlets nominations & Lexus Brazilian mkt new Business Scheme for 2010 ~ 2014;
• Controlling, budget variation analysis & headcount; -
Marketing Planning Supervisor
Yamaha Motor
(Public Company; 1001-5000 employees; Automotive industry)
January 2005 — July 2006 (1 year 7 months)
• Responsible for: “Marketing Planning and Customer Relation Center”, leading 34 members in:
• Coordinated Yamaha’s new Brand Image Positioning on the concept “Only One Brand” (Motorcycles, ATVs, Aquatic Vehicles and Consórcio Nacional Yamaha), jointly with Dentsu Latin America;
• Industry and Competition Analysis; Sales Forecast; Volumes Planning; Product Planning, specifications & Cycle Plan; Market Surveys; Pricing Strategy and price comparisons; Marketing Information and Sales Statistics;
• Marketing Planning, product specifications and Launching preparation Team Leader of 250 Fazer and XTZ Lander;
• Unification of Yamaha Customer Relations Center; Previously such activity was done in different areas;
• Customer Relations Center, Customer Relationship Management (CRM) and Loyalty Program; -
Commercial Manager
Volkswagen
(Public Company; 10,001 or more employees; VW; Automotive industry)
April 1991 — January 2004 (12 years 10 months)
- Assured that sales objectives were reached;
- Provided dealership network with commercial and financial support; and provided dealers with orientation on Volkswagen procedures;
- Prepared reports in marketing and dealers situations, as well as sales forecasting;
- Established target programs to the effective objectives reaching among Dealership Network, with the respective results follow up;
- Created and implement strategies and action sales plans for dealers network;
- Responsible for achieving cars sales target in the territory;
- Evaluate dealers financial situation and propose corrective actions; -
Product Manager
La Basque - Premium Ice Creams
(Food Production industry)
September 1989 — March 1991 (1 year 7 months)
Responsible for Product & Marketing activities and strategies.
• Prospected and implemented 14 new franchised shops throughout Brazil and developed its operational manuals;
• Developed and implemented the new visual identification of La Basque’s shops;
• Developed and launched two new products: "Cookies" and "Bascafé" at La Basque Alimentos Premium ice-creams; -
Executive Account
Itapeva Propaganda
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 1986 — October 1989 (3 years 5 months)
Itapeva Propaganda: Banco Real´s House Agency;
- Planned and coordinated the launching of the Transamérica Comandatuba Hotel’s advertising campaign;
- Coordinated ethnic food festivals and their advertising campaigns at the Transamérica Hotel in São Paulo, such as “Japan Food Festival”, Bargaço Festival, Swiss Festival, among others;
Luiz Antonio Pedregal de Castro Lima’s Education
-
FEI - FACULDADE DE ENGENHARIA INDUSTRIAL
POST-GRADUATION , AUTOMOTIVE MANAGEMENT &TECHNOLOGY , August 2004 — December 2005
-
Fundação Getulio Vargas
Post Graduation , CEAG - Business Administration - Marketing , 1992 — 1994
Fundação Getúlio Vargas - EAESP/FGV - Business Administration leading college in Latin America;
Additional Information
Luiz Antonio Pedregal de Castro Lima’s Websites:
Luiz Antonio Pedregal de Castro Lima’s Interests:
Automotive Industry Toyota Way Sales & Marketing Strategic Planning Coaching Trainning Networking Movies India & China
Luiz Antonio Pedregal de Castro Lima’s Honors:
VW Acknowledgement Program:
- Motivational Campaign “A Corrida do Ouro”;
- Sales Segmentation Program: Golf Expert ;
Luiz Antonio Pedregal de Castro Lima’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
