Luis Villa del Campo

Current

User Experience Strategist at The Cocktail
Owner and Editor at Alzado.org
Teacher at CIFF - SCH, Universidad Alcalá de Henares

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Past

User Experience Manager at Capgemini
User Experience Manager at Netjuice Consulting
Consultant at Netjuice Consulting

Teacher at Universitat La Salle Ramon Llull
eBusiness Consultant at Logic Control

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2 more...

Education

Facultad de Derecho - Universidad de Oviedo

Recommended

3 people have recommended Luis

Connections

232 connections

Industry

Internet

Websites

Luis Villa del Campo’s Summary

Ten years after, I'm still having fun!

More than a decade working and managing User Experience and Usability teams for big spanish companies across all activity sectors (Telco & Media, Banking & Finance, Energy & Utilities, Pharma, Industry, Tourism & Transportation, Government...).

Experienced in working in large scale, business critical and complex technology systems (ECMS, ERP, SCM, CRM...).

Innovating through User Experience Strategy, product design, rapid prototypìng, information architecture, usability, social software, social media, new media and all that "web 2.0 stuff".

Offering Responsible and Sales Proposals
Speaker at conferences and Universities
Teacher: Undergraduate and Postgraduate
User Experience Manager
Mentor and coach for new practicioneers

Active role in the spanish User Experience and Interaction Design Community

Also, PHP, MySQL, CSS, XHTML, Ruby On Rails... practicioneer.

Luis Villa del Campo’s Specialties:

branding, content management systems, complexity, simplicity, abstraction, technology, usability, user experience, information architecture, web 2.0, microformats, customer experience, design, accessibility, rss,web services, webstandards, big and small projects, passion...

Luis Villa del Campo’s Experience

User Experience Strategist

The Cocktail

(Privately Held; 11-50 employees; Internet industry)

March 2006 — Present (3 years 5 months)

User Experience Strategist translating complex business and technology requirements in to usable (and not so usable) products.

My goal at The Cocktail: translate the hard work to the Technology, freeing valuable user brain cycles. Which means create real value for users and business focusing on user experience strategy.

Product and services design. (Strategu, definition, AI, prototyping)
Mentoring and coaching of new team members.
Offering and business development.
Speaker at Conferences (W3C Fundamentos Web 2006, Ruby On Rails Spanish Conference, several Spanish Universities) and Workshops.
Writer on several online and offline publications.
Teacher at Masters and Spanish Universities.

Clients: BBVA -strategic internal project-, Elsevier Spain, Turner Spain, Telepizza, Correos, Universidad Europea de Madrid, Jano.es, Cajamadrid... among others.
Owner and Editor

Alzado.org

(Non-Profit; 1-10 employees; Internet industry)

December 2002 — Present (6 years 8 months)

Developer, actual webmaster and editor at alzado.org, one of the leading Spanish sites for User Experience, Usability, eBranding and Interaction Design...
Teacher

CIFF - SCH, Universidad Alcalá de Henares

(Educational Institution; 11-50 employees; Higher Education industry)

June 2002 — Present (7 years 2 months)

Teacher at Executive Master. eBusiness y Economía Digital. (3 editions)
User Experience Manager

Capgemini

(Public Company; 10,001 or more employees; CAP; Information Technology and Services industry)

June 2002 — March 2006 (3 years 10 months)

Customer Experience Strategist.
Portals and web applications. Brand strategy. Strategic Consulting. Darestep.

High-tech web projects: intranets, applications, web sites, content management systems, crm, erp, user experience teacher for Executive eBusiness Master.

Usability, Accessibility and Interaction Design.

Clients: Carrefour, Bankinter, Banesto, Ministerio de Justicia de España (justicia.es), Repsol-YPF, Mapfre, Banco de España, Santander Central Hispano, British Petroleum BP, Iberia Líneas Aéreas, LVMH Spain...
User Experience Manager

Netjuice Consulting

(Privately Held; 201-500 employees; Internet industry)

September 2001 — June 2002 (10 months)

As responsible for the User Experience Department, I've been working in business development, sales proposals, project management.

Involved in IT and web projects with clients as Portland Valderrivas, FCC, Bodegas Torres, bcn.es Ajuntament de Barcelona, AUSA, Torre Picasso, Constructalia.com (Grupo Arcelor)...
Consultant

Netjuice Consulting

(Privately Held; 201-500 employees; Internet industry)

May 2000 — September 2001 (1 year 5 months)

eBusiness and User Experience consultant, Information architect. Worked as information architect and interaction designer at projects like vlex.com, ausa.com, bcn.es, torres.es... among others.
Teacher

Universitat La Salle Ramon Llull

(Educational Institution; 201-500 employees; Higher Education industry)

February 2001 — July 2001 (6 months)

Teacher at Ingeniería Multimedia Degree.
eBusiness Consultant

Logic Control

(Privately Held; 501-1000 employees; Information Technology and Services industry)

May 1999 — May 2000 (1 year 1 month)

Responsible for designing and developing ebusiness solutions. Customers: Flexiline, Logic Control, Nike Spain...