
Brand Evangelist | Public Speaker | Media
San Antonio, Texas Area

Brand Evangelist | Public Speaker | Media
San Antonio, Texas Area
I've been involved in online media for over ten years. As an online content creator, I've worked to develop media that builds community, develop networks where ideas can be shared and expressed across long distances, and inspire businesses to understand how their brand can be further developed utilizing social media tools.
I. Social Media Tools
II. Effects of Media on Communication
III. Online Marketing for Small Businesses and Non-Profits
IV. Building Your Existing Brand Via Online Networks
V. Converting Digital Contacts into Real World Relationships
creative design, management, copywriting online/offline content, social technologies, blogging, research
(Online Media industry)
July 2009 — Present (6 months)
Strategy, development, and implementation of social media initiatives within Gray Web Tech and with all existing and incoming clientele to further their brand and involvement in the online communities. Managing the training and education for a team of social media professionals who in turn will help develop a social media division within the company to help in online marketing and advertising protocols for clients.
(Online Media industry)
November 2008 — Present (1 year 2 months)
I have recently begun a venture where I am creating a free Podcast at www.techintwenty.com with my partner and social media expert Jennifer Navarrete. We are creating content for end users who have not explored social media or have questions about how it can be use effectively in their home and business.
(Marketing and Advertising industry)
June 2008 — Present (1 year 7 months)
- Overseeing the recruitment of interested industry professionals for various positions within the group
- Networking with the business community to increase awareness of the organization to include social functions, public speaking engagements, public events, and various marketing endeavors
- Using various media tools to document meetings in order to broadcast online for participants outside the city
(Online Media industry)
March 2008 — Present (1 year 10 months)
I currently offer my services as a freelance writer as an extension of the knowledge and experience that I share on my blog The Daily Slackr (www.dailyslackr.com). I write for the following sites:
- http://voices.mysanantonio.com/Luis_Sandoval/
- www.crenk.com
- www.lostintechnology.com
I always look forward to challenging topics and building a conversation with a community of strong, dedicated readers.
(Marketing and Advertising industry)
December 2008 — July 2009 (8 months)
The formation of Advantj came from the collaboration of several media professional each with over 10 years of experience in the field. Advantj Media looks to flip the media model and provide clientele with innovative and ground breaking methods in marketing their brand on and offline.
As the media strategist I consult with companies interested in taking their brands online and building a community of supporters. I can provide them media exposure, through video, audio, imagery, and on-location promotions, but also provide them over 15 years of writing experience in order to create concise and attractive copy for their online and offline initiatives.
(Marketing and Advertising industry)
October 2008 — December 2008 (3 months)
- Coordinate with Marketing Manager to create effective and concise web copy for the site
- Build client specific landing pages for specific promotions and specials to include artwork provided
- Produced six month plan for online initiatives to turn current image around through online community building and trust
(Internet industry)
April 2005 — December 2008 (3 years 9 months)
• Aggressively sought leads to increase clientele volume for both short term and long term projects
• Successfully networked by joining local business and leadership organizations
• Intensive hands on experience with marketing, including mail-outs, media kits, and other collateral
• Supervised all client/company design meetings to ensure swift progress and successful turnaround
(Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)
August 2006 — October 2008 (2 years 3 months)
- Responsible for managing volunteers & coordinating schedules for hospitality at our Downtown Center
- Utilize marketing opportunities through e-newsletter and announcements in local publications to increase interest and visibility for the organization
- Document and report center metrics for overall reporting to headquarters
(Marketing and Advertising industry)
August 2003 — June 2006 (2 years 11 months)
- Oversaw all initial client meetings with vendors interested in selling our product
- Managed a team of designers, and organized design details to efficiently meet deadlines
- Designed creative for cards, wrote copy, & site design for cards
- Responsible for communicating with print vendors for successful marketing campaigns
(Educational Institution; 501-1000 employees; Higher Education industry)
January 2002 — June 2003 (1 year 6 months)
- Educated students, faculty, and staff for personal and group education on methods to improve presentations and projects
- Led seminars for graduating seniors on use of internet for job search, research, and effective correspondence with professionals
- Took existing material and utilized graphic skills and understanding of desktop publishing to improve overall look
BA , Communication Arts , 1997 — 2001
technology, design, management, people, structuring, streamlining, instructional, creative writing, creativity, music, art, video games, bike riding, reading, internet, media
National Association of Photoshop Professionals (NAPP)
Pi Kappa Delta
Toastmasters International
San Antonio Podcasting & New Media Association
Co-Founder of Social Media Club San Antonio
- Co-Founder for Social Media Club San Antonio
- Founder of Freelance Camp San Antonio
- Founder of Action Camp: Mission Driven
- Selected as 50 top podcasts for social media with Tech in Twenty