Luis Diego Fernández

Current

• Product Manager. Literary and Pocket Books Divisions at Random House Mondadori

Past

• Marketing Manager at Random House Mondadori
• Promotion and Press Manager at Editorial Gedisa
• Marketing Assistant at Grupo ILHSA S.A.

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Education

• Universidad de Buenos Aires
• Fundación Universidad del Cine
• Universidad de Belgrano

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Connections

47 connections

Industry

Publishing

Luis Diego Fernández’s Summary

Ten years of experience in the publishing industry acquired in different market players –bookstore chains, small, medium-sized and academic publishing companies, as well as international corporations. Deep knowledge of the publishing market. Vast experience in different areas: sales, marketing, press, promotion, advertising and edition. Specialized in literary and cultural marketing; innovative, creative, curious, well-educated, analytical, organized, adaptable to changes and eager to face challenges.

Luis Diego Fernández’s Specialties:

Publishing Industry, Edition, Literary Marketing, Cultural Marketing, Entertainment Marketing, Philosophy, Literature, Latin American Literature

Luis Diego Fernández’s Experience

• Product Manager. Literary and Pocket Books Divisions

  Random House Mondadori

  (Privately Held; Publishing industry)

  January 2008 — Present (1 year 11 months)

  In charge of the marketing plan of the literary imprints -Mondadori, Lumen, Debate, Electa- and DeBols!llo.
  
  Main Achievements:
  First Product Manager of the Literary and DeBolsillo Divisions. Due to the innovative measures I implemented, these two prestigious imprints have acquired high productivity.
  The marketing campaigns have been carried out through literary events, such as the “writing jam” (live writing), book releases on demand and we used social networks (Facebook, Twitter), microsites and blogs to communicate in the Argentine market.
  
  Responsibilities :
  To develop the marketing campaign of the publishing projects.
  To design the marketing campaign and book communication concepts.
  To evaluate, plan and carry out commercial actions tending to increase book sales.
  To perform the economic evaluation of each company investment.
  To detect market opportunities that contribute to improve the business.
  To organize promotion meetings with bookstore owners.
  To organize the International Book Fair, as well as the Book Fair for Children and Young People.
  To keep fluent communication with the headquarters in Spain and Latin American branches

• Marketing Manager

  Random House Mondadori

  (Privately Held; Publishing industry)

  August 2006 — January 2008 (1 year 6 months)

  Managing the marketing plan of Random House Mondadori Argentina.
  
  Main Achievements :
  I designed the communication, advertising and promotion strategies for the 15 company imprints. I was the leader of a team formed by three people (designer, assistant and children promotion); we introduced innovation and creativity in the commercial actions, using new technologies such as SMS, data base, websites, videogames and an interactive stand in the International Book Fair of Buenos Aires.
  
  Responsibilities :
  To develop the marketing strategies of publishing projects.
  To design the marketing campaign and communication concepts.
  Allocation, follow-up and control of global marketing budget.
  To design, develop and implement company marketing strategies.
  To organize the International Book Fair, as well as the Book Fair for Children and Young People.
  To keep fluent communication with the headquarters in Spain and Latin American branches.

• Promotion and Press Manager

  Editorial Gedisa

  (Publishing industry)

  March 2005 — August 2006 (1 year 6 months)

  In charge of press and university promotion of Editorial Gedisa in Argentina.
  
  Responsibilities:
  To develop both the marketing strategies and press campaigns of publishing projects.
  To design the university promotion program of academic texts.
  To organize promotion meetings with bookstore owners and university teachers

• Marketing Assistant

  Grupo ILHSA S.A.

  (Privately Held; Retail industry)

  March 2000 — February 2005 (5 years )

  In charge of trade marketing and advertising of book stores.
  
  Responsibilities:
  To coordinate the marketing materials production in due time and form.
  To coordinate events (book presentations) and promotions in bookstores.
  To develop, keep and update virtual marketing actions.
  Checking of exhibitions in bookstores.
  Checking advertising.

Luis Diego Fernández’s Education

• Universidad de Buenos Aires

  Degree , Philosophy , 1996 — 2002

  Tesis: Sobre la estética en J. Derrida - 10 (Sobresaliente)
  HONOR DIPLOMA.

• Fundación Universidad del Cine

  Degree , Cinematography , 1994 — 1996

• Universidad de Belgrano

  Diploma , Advanced Marketing

Additional Information

Luis Diego Fernández’s Interests:

Books, Music, Movies, Philosophy, Literature, Wines, Cigars.

Luis Diego Fernández’s Groups:

•    Book Publishing Professionals

Luis Diego Fernández’s Honors:

Diploma de Honor de la Universidad de Buenos Aires, 2002.

Luis Diego Fernández’s Contact Settings

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