Luis Daniel Soto Maldonado

Luis Daniel Soto Maldonado

Sr. Director for Technical Product Management at Microsoft Corporation

Greater Seattle Area
Computer Software

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Luis Daniel Soto Maldonado's Overview


500+ connections


Luis Daniel Soto Maldonado's Summary

Business-focused, results-driven, and dedicated technology strategist providing +15 years of record achievement and proven success driving sales and adoption of new technologies. Expertly analyze requirements, identify key trends, and define needs to formulate and present comprehensive long-range strategies to achieve business objectives in global context. Creative visionary capable of fostering and sustaining key business relationships. Adaptable leader able to quickly learn new products, navigate complex organizations, and continuously motivate cross-functional teams to achieve community impact. Utilize solid communication skills to effectively communicate ideas clearly and thoughtfully. Efficiently identify and resolve technical issues to ensure client satisfaction. Areas of expertise:

Marketing Strategy & Product Management (Inbound, outbound) ♦ Competitive Intelligence ♦ Strategic Planning ♦ People Management ♦ Open and Big Data

Luis Daniel Soto Maldonado's Experience

Sr. Director for Technical Product Management, Data Platform

Microsoft Corporation

Public Company; 10,001+ employees; MSFT; Computer Software industry

August 2010Present (4 years 3 months) Redmond, WA

Microsoft SQL Server is a $6.5B product. Leading a team of product managers responsible for database, big data, business analytics and machine learning and modern application development. Partner enablement to implement strategic line of business applications. Turn feedback into business insight and maximize customer experience.

• Drive product strategy, roadmap and release. Developed a 3 year vision that resulted on engineering alignment to the proposed marketing pillars. Multiple Microsoft data platform product launches (On-Premise/SaaS/PaaS). Manage early adoption programs for enterprise and cloud scale databases, producing over fifty Fortune 2000 reference cases. Manage Big Data topics at the Microsoft Executive Briefing Center, over 850 sessions per year (CxO audiences).
• Built and deliver the “first and best” content and best practices for it pros, developers and architects. Responsible for Deep Technical partner and field readiness. Document and reuse internal big data solution architectures.
• Understand the market, field and partners. Resolution of data platform field escalations and blockers of opportunity requiring intelligence collection, technical teardowns, project development and reference applications spanning iOS, Android, Linux clients and other Open Source technologies.
• Thought leadership. Keynote including demo production, track management and delivery including Strata Conference + Hadoop World, Gartner BI, TDWI, Microsoft TechEd, WW Partner Conference and other internal events. Produce and deliver Analyst and press reviewer workshops. Top contributor to Internet of things, Big Data and Innovation forums on LinkedIn, twitter and flipboard.

Luis Daniel Soto Maldonado's Languages

  • English

    (Full professional proficiency)
  • Spanish

    (Native or bilingual proficiency)
  • Portuguese

    (Elementary proficiency)

Luis Daniel Soto Maldonado's Honors and Awards

  • EBC Speaker Award

    Microsoft Executive Business Center
    • July 2013
  • Best Area Award

    • July 2009

    Latin America, best area on Developer and Platform evangelism scorecard

  • Best Subsidiary Award

    • July 2007

    Developer and Platform evangelism scorecard on developer reach and satistaction

  • Circle of Excellence

    • July 2004

    Microsoft highest award for sales, marketing, technical and service employees worldwide.

Luis Daniel Soto Maldonado's Organizations

  • IASA

    • April 2014 to Present

Luis Daniel Soto Maldonado's Skills & Expertise

  1. New Business Development
  2. Product Launch
  3. Strategic Planning
  4. Big Data
  5. Data Warehousing
  6. Business Intelligence
  7. OLTP
  8. SaaS
  9. Software Development
  10. Agile Methodologies
  11. Cloud Computing
  12. Product Management
  13. Architecture
  14. Management
  15. Software Project Management
  16. Outsourcing
  17. Business Strategy
  18. Go-to-market Strategy
  19. Cross-functional Team Leadership
  20. Leadership
  21. Strategy
  22. Enterprise Software
  23. Databases
  24. Program Management
  25. Microsoft SQL Server
  26. Start-ups
  27. IT Strategy
  28. Analysis
  29. Enterprise Architecture
  30. C#
  31. Solution Architecture
  32. Pre-sales
  33. Integration
  34. Agile Project Management
  35. IT Management
  36. Architectures
  37. Consulting
  38. Project Management
  39. Strategic Partnerships

View All (39) Skills View Fewer Skills

Luis Daniel Soto Maldonado's Additional Information


CMO, Machine Learning, Data Science, Internet of Things, IOT, Storytelling, Open Data, Product Management, Digital Marketing

Groups and Associations:

SCIP, Product Marketing

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