Luigi Ferguson

Current

• Senior Search Account Manager at AvenueA | Razorfish

Past

• Search Marketing Specialist at Partsearch Technologies/PartStore.com

Education

• Adelphi University

Connections

54 connections

Industry

Online Media

Luigi Ferguson’s Summary

- 4+ years of expertise in keyword, ad copy and creative testing and development.
- Successfully launched campaigns across Google, Yahoo, MSN, Ask and other secondary engines.
- Ability to grow profit and ROI across Paid Search, Pay Per Call, and Shopping Feed related programs.
- Deep familiarity with Clicktracks, WebTrends, Omniture, and Google Analytics
- Adept use of Atlas Media Console.

Luigi Ferguson’s Experience

• Senior Search Account Manager

  AvenueA | Razorfish

  (Public Company; MSFT; Marketing and Advertising industry)

  June 2006 — Present (3 years 2 months)

  - Handling multiple facets of client's Search Marketing efforts.
  - Primary focused on travel vertical with leading Fortune 1000 clients.
  - Demonstrated ability to meet and exceed client success metrics and help provide insight and strategic cohesiveness to their other marketing efforts.

• Search Marketing Specialist

  Partsearch Technologies/PartStore.com

  (Privately Held; 51-200 employees; Retail industry)

  March 2005 — June 2006 (1 year 4 months)

  -Managed Paid Search campaigns across Google, Yahoo, MSN, Ask, Miva, and 7Search.
  -Managed Shopping Feeds for Shopping.com, Bizrate, Froogle and more in excess of 2 million products.
  -Assisted in growing gross revenue over 100% YOY.
  -Worked alongside Merchandising team to isolate top performing product categories to highlight in Paid Search and in promotional emails to customers.
  -Contributed original content to site to assist customers in better understanding what they need and to increase on-site conversion.

Luigi Ferguson’s Education

• Adelphi University

  1998 — 2002

Additional Information

Luigi Ferguson’s Interests:

Football, basketball, History, Economics, SEM

Luigi Ferguson’s Groups:

•    FatWallet.com
•    Online Advertising Professionals
•    Search Engine Land

Luigi Ferguson’s Honors:

Google Adwords Professional, 2009 Young Atlanta Professional Award

Luigi Ferguson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• getting back in touch