channel marketing & sales force manager at Sony Ericsson
Paris Area, France
- Current
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- channel marketing & sales force manager at Sony Ericsson Mobile Communication International AB
- Past
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- Responsable Département Animations Nationales at France Telecom
- Chef de Projet « Développement Méthodes et Process » at France Telecom
- Chef de Groupe at France Télécom
- Education
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- NEGOCIA - Centre international de formation à la vente et à la négociation commerciale
- Recommended
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Ludovic Nicolle’s Summary
Complete retail & distributor strategy in a competitive market (products and services) – focus on sell through.
Specialist in external Sales & Marketing teams management
9 years telco experience
Ludovic Nicolle’s Specialties:
• Retail sales & marketing experience
• Management role (up to 10 persons team)
• high tech/telecoms market specialist (9 years)
• Briefing & assessing creative proposals
• Agencies management
• Budgets management
• Excellent customer facing skills.
Ludovic Nicolle’s Experience
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channel marketing & sales force manager
Sony Ericsson Mobile Communication International AB
(Public Company; 11-50 employees; Telecommunications industry)
September 2005 — Present (3 years 1 month)
Management of communication and execution of the Sony Ericsson value-add that enables customers to deliver their business strategy in the french market.
Maximising local visibility for Sony Ericsson brand consistent with French customer strategy across all channels (Operator, Distribution, Retail). -
Responsable Département Animations Nationales
France Telecom
(Privately Held; 10,001 or more employees; FTE; Telecommunications industry)
May 2002 — September 2005 (3 years 5 months)
Management of the externalized suppletive sales forces and BTL promotional activities across all channels (Operator, Mass market, Telco spécialist and independant Retailers) for all France Telecom products and services (Orange-Wanadoo-MaligneTV)
Budget : nearly 17 000 K€ / Year -
Chef de Projet « Développement Méthodes et Process »
France Telecom
(Privately Held; 10,001 or more employees; FTE; Telecommunications industry)
January 2002 — May 2002 (5 months)
Maîtrise d’ouvrage au sein du Service d’assistance aux réseaux de distribution des produits et services Orange (Guichet Unique Interface Distributeurs, Direction du Back Office) dans le cadre d’un projet de refonte des processus internes.
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Chef de Groupe
France Télécom
(Telecommunications industry)
1998 — December 2001 (3 years)
Management d’équipes au sein du service clients ITINERIS (Direction des Activités de Services - FTMS France) puis du service d’assistance aux réseaux de distribution (Guichet Unique Interface Distributeurs, Direction du Back Office - France Télécom Mobiles Distribution /FTMD)
Ludovic Nicolle’s Education
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NEGOCIA - Centre international de formation à la vente et à la négociation commerciale
1994 — 1996
Additional Information
Ludovic Nicolle’s Websites:
Ludovic Nicolle’s Groups:
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Wireless Telecommunications -
Orange Connection
Ludovic Nicolle’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
