Chief Digital Officer at The Online Circle
Australia
- Current
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- Chief Digital Officer at The Online Circle.com
- Online Marketing Manager at Marketing West Australia
- Past
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- OnLine Marketing Coordinator at Gapbuster WorldWide
- Operations Director at Sun MRM - Mccann Relantioship Marketing
- Traffic manager at Ammirati Puris Lintas
- Education
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- Ibmec Business School
- Universidade Braz Cubas
- Recommended
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12 people have recommended Lucio - Connections
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74
connections
- Industry
- Internet
- Websites
Lucio Dias Ribeiro’s Summary
Online marketing is my passion. I love what I do. For others work is a daily grind. For me it is a passion. I am constantly evolving my personal knowledge and love learning about new online technologies and trends. Indeed, in my spare time I run my own blog to ensure my knowledge remains current - www.marketingeasy.net. In June 2008 I was recognized as one of the 30 most influential online marketing bloggers in Australia.
I am a strategically minded Online Marketing professional who works effectively as a liaison between management and implementation disciplines.
With more than 15 years Marketing experience including Advertising agencies Ammiratis Puris Lintas, McCann-Erickson, Lowe, and Sun MRM, I worked with global (Unilever, GM, Microsoft, AMRO Bank and more) and local brands in Australia and Brazil.
In 2008 I openned my own Startup company - The Online Circle where I share my online marketing passion with Jeff Richardson, and share the philosophy of seeing the world through the clients eye’s and avoiding Internet clichés and jargon.
Lucio Dias Ribeiro’s Specialties:
- Strategist of Digital and Internet Marketing
- Online marketing
- Direct marketing (acquisition and relationship)
- Branding
- Analytic and Strategies
- SEM (PPC, CPM and CPA) and SEO
Lucio Dias Ribeiro’s Experience
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Chief Digital Officer
The Online Circle.com
(Internet industry)
August 2008 — Present (3 months)
Internet marketing Strategic Consulting, including business plan & Tactic development.
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Online Marketing Manager
Marketing West Australia
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2007 — Present (1 year 3 months)
Online Marketing Manager
• Negotiation of Online web traffic purchases and liaison with online marketing suppliers
• Data analyses
• Management and maintenance of relationship with Search Engines as Google, Yahoo, Microsoft, AOL
• Relationship with third parties statistics and analyses software and tools
• Development of new marketing agreements with online providers
• Preparation and execution of marketing plans and strategies
• Product Management experience within developing Internet Products and technologies
• Development and launch new products for new targets and markets
• Development of Ecommerce websites -
OnLine Marketing Coordinator
Gapbuster WorldWide
(Privately Held; Consumer Services industry)
August 2006 — August 2007 (1 year 1 month)
• Prepared medium and long term strategies for all markets
• Constructed annual marketing scheduling and budget of tactical marketing activities in individual markets.
• Testing, Analysis and interpretation of data to determine market focus, KPI’s and campaigns results
• Management of all campaigns with complete implementation reviews on all campaigns and providing feedback on the campaign status.
• Management of multiple projects and negotiation with different internal staff within different levels and budgets.
• Web traffic management and analysis
• Management and implementation of all Search Engine Marketing (SEM/CPC) and Search Engine Optimization (SEO), monitoring and reporting on activities
• Forming alliances with key online partners through Affiliate programs, co-registration and database brokerage
• Use of web Content management System to produce Relationship Email marketing, Newsletters and bulk communication for Marketing Campaigns. -
Operations Director
Sun MRM - Mccann Relantioship Marketing
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2000 — December 2004 (5 years)
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Traffic manager
Ammirati Puris Lintas
(Public Company; 201-500 employees; Marketing and Advertising industry)
1990 — 2000 (10 years)
Lucio Dias Ribeiro’s Education
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Ibmec Business School
2004 — 2005
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Universidade Braz Cubas
1995 — 2000
Additional Information
Lucio Dias Ribeiro’s Websites:
Lucio Dias Ribeiro’s Interests:
organizational development, strategic planning, professional networking, international travel, gourmet cooking, internet, movies
