
Radio Host / Senior Copywriter
Romania

Radio Host / Senior Copywriter
Romania
Radio/Branding/Advertising
Radio Host specialized in alternative music (indie/rock/electro/chill) & pamflit.
Senior Copywriter specialized in print (headline/slogan).
Motto: "Creative strategy and efficient creativity - Strategivity & Creafficiency."
(Broadcast Media industry)
October 2008 — Present (10 months)
Drive Time Show: 17h - 20h
(Broadcast Media industry)
1992 — 2008 (16 years)
alternative music (indie/rock/electro/chill), pamflit & talk-show.
(Marketing and Advertising industry)
February 2008 — August 2008 (7 months)
branding for real-estate & retail projects (naming, slogan, print)
accounts I worked for: Hercesa (Vivenda Residencias), Avrig 35 (corporate) + Iris Shopping Center, Sonae Sierra (Arena Mall, River Plaza Mall), GTC (Galleria Mall), Westhouse (Oasis), Panhol.
(Marketing and Advertising industry)
March 2002 — February 2008 (6 years)
accounts I worked for: Auchan, Bosch (automotive & electric tools), Bostina&Asociatii, Bricostore, Buderus, Cora, Domo, Junkers, Kober, Mobexpert, Nike, Nivea, VW.
I was part of the creative team which won pitches for several accounts: BASF, Bostina&Asociatii, Bricostore, Cora, Domo.
I was part of the team which created Cora launching campaign - the most successful in the hipermarket's history: 65.000 clients in the first day and 600.000 euro sales.
(Broadcast Media industry)
2004 — 2006 (2 years)
slogan, launching campaign, consultancy
(Marketing and Advertising industry)
2001 — 2002 (1 year)
auto-promo+radio commercials for: Asiban, Borsec, Canon, Gala Hagi, Gala Uniter, Quatro Stagioni, Sony X-plode, Sun Holidays.
(Writing and Editing industry)
1998 — 1999 (1 year)
Media/Radio
The Journalism College 1993 — 1996
Gh. Lazar High School 1989 - 1993
Radio/Branding/Advertising