Luce Brunerie

Current

• Senior Web Account Manager at Wunderman Paris

Education

• State University of New York College at Oswego
• IPAG Business School
• Fachhochschule Köln

Recommended

1 person has recommended Luce

Connections

109 connections

Industry

Marketing and Advertising

Luce Brunerie’s Summary

* Interactive European & Local CRM account management & coordination
* International mindset
* Interactive CRM Programmes from kick off phase to post campaign analysis (web analytics)
* CRM : Acquisition, Activation, Upsell & Retention Mechanisms
* Sales promotion
* Integrated communication

Luce Brunerie’s Specialties:

Expertise:
* CRM & e-CRM
* Digital media
* Email marketing & web marketing
* Interactive process management

Brand experience:
* IT: Microsoft EMEA (B2B: IT Pro audience, Small & Midmarket Solutions & Partners, Business Solutions)
* Services & leisure: Monster Europe & France, Accor Services (Ticket Restaurant), Décathlon, Phonak
* Cosmetics: Lancôme, Colgate (Tahiti Perle de soin)
* Food and beverage: Tassimo Europe & France, Petit Navire, Mont Blanc, Grimbergen, Unilever, Danone

Additional Information

Luce Brunerie’s Interests:

360 strategies in the perfume industry; intercultural management; BTL activities; new media environment; global interactive marketing strategies

Luce Brunerie’s Groups:

•    FrenchWeb.fr - le groupe des professionnels du net francophone
•    WPP Alumni
•    Online Advertising Professionals
•    SUNY Oswego
•    Social Media Marketing
•    Wunderman - Interactive since 1958
•    Nokia OVI Application Store