Luca Venturelli

Current

Director, Service Strategy / Solution & Service Design at Fujitsu Technology Solutions

Past

Service Strategy Director at Fujitsu Technology Solutions
Service Strategy Director at Fujitsu Siemens Computers
EMEA Channel Marketing Manager at Hewlett-Packard

Solutions Portfolio Development Manager at Hewlett Packard - WW
TSG Marketing Program Manager at Hewlett Packard Italy
Senior Consultant at Hewlett Packard Italy
R&D Software Architect at Hewlett Packard International
Software Engineer at AISoftware SpA and Etnoteam SpA

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Education

SDA Bocconi
Università degli Studi di Milano

Recommended

15 people have recommended Luca

Connections

500+ connections

Industry

Information Technology and Services

Luca Venturelli’s Summary

Summary of qualifications and experience my profile offers:

Service Portfolio management, Pre-Sales management,
Direct and Trade (Channel) Marketing and Industry experience.
More than 10 years of experience developed in the technology industry. I covered strategic & filed marketing, IT consulting and R&D positions, giving me a broad exposure to the various aspects of this industry.

Working with direct and indirect sales, revenue generation.
I’ve been responsible for sales enablement and support, new business generation and C-level relationship building.

Project and Program management skills.
I carried project management skills from my IT consulting job to marketing. Every initiative our team manages is developed within a program and designed to address governance, budget, resources, deliverables and execution. Stakeholders are corporate or regional VP and SVP-level executives, communicating with them, as with the extended interest community, is key for our success.

Multi-country experience, manage a geographically diverse, multi-national marketing team.
The common working environment I face is multi-cultural. I spend large part of my time working in virtual, geographically disperse teams, coordinating peers in Europe, the US and India. About 25% of my time is dedicated to business trips, worldwide. I worked for temporary assignments in Amsterdam, Boise (US) and Taiwan.

Luca Venturelli’s Specialties:

Services business, Marketing, Channel, IT Strategy, Solutions, Outsourcing, Sales Enablement, Pre-Sales

Luca Venturelli’s Experience

Director, Service Strategy / Solution & Service Design

Fujitsu Technology Solutions

(Privately Held; Information Technology and Services industry)

May 2009 — Present (3 months)

Responsible for Service Portfolio Management, Pricing, Alliances, Sales Enablement and Business Development.

Responsible for Products, Solutions and Service Presales and Business Development: customer presentation, opportunity scouting and qualification, offer creation.

The Service Portfolio includes Maintenance & Support, System Integration & Consulting, Managed Services.

The Service Strategy team is composed of 6 Service Portfolio Managers.

The Solution and Service Design is composed by two Managers and 25 Presales Consultants / Busines Developers.
Service Strategy Director

Fujitsu Technology Solutions

(Information Technology and Services industry)

April 2009 — April 2009 (1 month)

Responsible for Service Portfolio Management, Pricing, Alliances, Sales Enablement and Business Development.

The Service Portfolio includes Maintenance & Support, System Integration & Consulting, Managed Services.

The Service Strategy team is composed of 6 Service Portfolio Managers.
Service Strategy Director

Fujitsu Siemens Computers

(Privately Held; Information Technology and Services industry)

November 2008 — April 2009 (6 months)

Responsible for Service Portfolio Management, Pricing, Alliances, Sales Enablement and Business Development.

The Service Portfolio includes Maintenance & Support, System Integration & Consulting, Managed Services.

The Service Strategy team is composed of 6 Service Portfolio Managers.
EMEA Channel Marketing Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

October 2007 — October 2008 (1 year 1 month)

Manage the EMEA Services Channel Marketing team to achieve Penetration Rate targets on packaged services: HP Care Pack Services.

▫ Headed 5 direct reports for the EMEA Solutions Partners Organization (SPO) services marketing team, controlling a $10M+ operating, marketing, and labor budget; led service expansion for TS, PSG and IPGS with sales exceeding $1.2B by 2008 year-end.
▫ Launched EMEA-wide marketing programs, enabling partners to double growth with country-level market share estimated at 5%.
▫ Integrated metrics to gauge development frames, lowering time requirements from 5 to 3 months.
Solutions Portfolio Development Manager

Hewlett Packard - WW

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

March 2006 — September 2007 (1 year 7 months)

I’m responsible for developing the cross-industry Solutions Portfolio, for TSG WW Marketing. Defining the strategic CIO Agenda for HP and consequently align the solutions portfolio, communication and sales enablement. My responsibility is to link the customer’s perspective to the TSG portfolio and enable the sales force to engage and sell at the CxO level. I’ve developed the TSG CIO Agenda collaborating Gartner and I’m currently rolling it out through a sales enablement program.
Key achievements:
CIO Agenda is a key pillar of TSG marketing and sales strategy.
CIO Agenda is used as a tool for 1:1 marketing campaigns, sales training and coaching as well as for customer facing.
TSG Marketing Program Manager

Hewlett Packard Italy

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

October 2002 — February 2006 (3 years 5 months)

Leader for the Adaptive Enterprise strategy and Solutions. Solutions lead generation. C-level relationship management.

Key achievements:
Public speaker for HP strategy and solutions.
Support and enable the sales force. 90%+ of the direct and channel sales force certified on strategy and solutions. Assist the account teams in positioning HP portfolio with the customer. Present to customers.
Contributed to the $126M in ITC orders in FY05, 15% of TSG orders, by creating 1:1 and 1 to many business generation campaigns and supporting direct sales engagements. Raised $1,2M of Business Recovery Services funnel contributing to overall BU goal.
Conceived, designed and managed the C-level Engagement Program. Improved relationship quality as measured by CIO, HP Sales and Senior Management surveys and order trends. EMEA best practice. 30+ CIO for the Top Circle initiative, 3 years program. 40+ CEO and CxO for the Executive first initiative, 2 years program.
Senior Consultant

Hewlett Packard Italy

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

September 1999 — September 2002 (3 years 1 month)

Key achievements:
Managed the design and implementation of several internet and intranet portals in Italy and abroad. Recognized as a key evangelist by the sales force and engaged in customer presentations and trainings.
R&D Software Architect

Hewlett Packard International

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

July 1995 — August 1999 (4 years 2 months)

Key achievements:
I contributed to the definition and launch of new imaging & printing products. I successfully managed customer beta sites and reported useful feedback to improve our product design. Managed the partner solutions group for our PL.
Software Engineer

AISoftware SpA and Etnoteam SpA

(Privately Held; 501-1000 employees; Information Technology and Services industry)

February 1994 — June 1995 (1 year 5 months)

Key achievements:
Software product delivered on time and within budget and requested quality standards.

Luca Venturelli’s Education

SDA Bocconi

Executive MBA , Business Management , 2001 — 2003
Università degli Studi di Milano

Scienze dell'informatione , Scienze dell'informatione , 1988 — 1994

Additional Information

Luca Venturelli’s Groups:

SDA Bocconi

HP Alumni
Executive Suite
Business Club 2.0 Milan-IN
Etnoteam Community
Executive MBA SDA Bocconi Group
AMSDA - SDA Bocconi Master Alumni Association
HP Connections
CEO/ CIO/COE/COO/CFO/Head/VP/ Director/President Level - Senior Leadership Group
Italian Linked Golfers
ITSMA
Università degli Studi di Milano
GOLF ITALIA
Photographers on Flickr
Universitá degli studi di Milano - UNIMI Alumni
Americajoblink
Fujitsu Siemens Employees and Alumni
BergamoIn
EVC Leaders - Practitioners of IT Economic Value Creation (Only for CIOs, IT & PMO Managers)