Lucas Ng

Current

• Director of Online Marketing, Classifieds at Fairfax Media
• Senior Search Marketing Analyst at Fairfax Digital

Past

• Online Marketing Analyst at Fairfax Digital
• Webmaster at Reckon Singapore - Quicken.com.sg

Education

• University of New South Wales

Recommended

4 people have recommended Lucas

Connections

217 connections

Industry

Online Media

Websites

• The Fairfax Digital network
• SEOmoz search ranking factors

Lucas Ng’s Summary

Lucas Ng is currently a senior search marketing analyst at Fairfax Digital in Sydney, Australia.

Lucas is a champion of in-house search engine optimization and search engine marketing. His role includes the management of multi-million dollar PPC campaigns, working with product & technology teams to improve websites for both users and search engines and the education of corporate employees from junior developers up to CEOs in the fundamentals of search marketing.

He has strong website analytics experience, primarily using the Omniture SiteCatalyst suite to provide illumination on traffic and search performance. Lucas also provides regular competitive analysis on industry trends using data providers such as Nielsen NetRatings and Hitwise.

At Fairfax Digital, Lucas works primarily with online classifieds such automotives, jobs and real estate. He believes SEO has evolved into a school of thought centered around three objectives, increasing traffic, increasing conversion & increasing ROI.

Online, Lucas can be found on numerous search marketing forums under the username 'shor'. Most recently, Lucas was invited to help judge the 2007 SEOmoz web 2.0 awards alongside industry figures such as Danny Sullivan (Search Engine Land), Pete Cashmore (Mashable) and Anil Dash (Six Apart).

Lucas was also 'one of 37 leaders in the world of organic SEO' that contributed to the popular SEOmoz article, Google's Search Ranking Factors.

Lucas Ng’s Specialties:

Online Marketing, Website Analytics, Market Research/Analysis, Search Engine Optimization, Copywriting, Competitive Analysis, Blogging

Lucas Ng’s Experience

• Director of Online Marketing, Classifieds

  Fairfax Media

  (Public Company; 1001-5000 employees; FXJ; Online Media industry)

  January 2008 — Present (5 months)

• Senior Search Marketing Analyst

  Fairfax Digital

  (Public Company; 501-1000 employees; fxj; Online Media industry)

  March 2007 — Present (1 year 3 months)

• Online Marketing Analyst

  Fairfax Digital

  (Public Company; 201-500 employees; Online Media industry)

  December 2004 — March 2007 (2 years 4 months)

• Webmaster

  Reckon Singapore - Quicken.com.sg

  (Public Company; 11-50 employees; Online Media industry)

  January 2000 — December 2000 (1 year)

Lucas Ng’s Education

• University of New South Wales

  B.Commerce, Information Systems, Accounting, 1998 — 2003

Additional Information

Lucas Ng’s Websites:

• The Fairfax Digital network
• SEOmoz search ranking factors

Lucas Ng’s Interests:

basketball, new technology, soccer, writing

Lucas Ng’s Groups:

Starcraft

•    Omniture Enthusiasts member

Lucas Ng’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch