Director of Search and Analytics, Classifieds at Fairfax Media
Sydney Area, Australia
- Current
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- Director of Search and Analytics, Classifieds at Fairfax Media
- Blogger at SEOmoz
- Past
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- Senior Search Marketing Analyst at Fairfax Digital
- Online Marketing Analyst at Fairfax Digital
- Webmaster at Reckon Singapore - Quicken.com.sg
- Education
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- University of New South Wales
- Recommended
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21 people have recommended Lucas - Connections
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- Websites
Lucas Ng’s Summary
I am currently a Director of Search and Analytics at Fairfax Digital in Sydney, Australia.
At Fairfax Digital I champion in-house search engine optimization and search engine marketing. My role includes the management of multi-million dollar PPC campaigns, working with product & technology teams to improve websites for both users and search engines and the education of corporate employees from junior developers up to CEOs in the fundamentals of search marketing.
I have strong website analytics experience, primarily using the Omniture SiteCatalyst suite to provide illumination on traffic and search performance. I also provides regular competitive analysis on industry trends using data providers such as Nielsen NetRatings and Hitwise.
At Fairfax Digital, I work primarily with online classifieds - automotives, jobs and real estate. I strongly believe SEO has evolved into a school of thought centered around three objectives, increasing traffic, increasing conversion & increasing ROI.
Online, I can be found on Twitter at http://twitter.com/lucasng.
I was invited to help judge the 2007 web 2.0 awards alongside industry figures such as Danny Sullivan (Search Engine Land), Pete Cashmore (Mashable) and Anil Dash (Six Apart).
I was also 'one of 37 leaders in the world of organic SEO' that contributed to the 2007 award-winning research article, Google's Search Ranking Factors.
Lucas Ng’s Specialties:
Online Marketing, Website Analytics, Market Research/Analysis, Search Engine Optimization, Copywriting, Competitive Analysis, Blogging
Lucas Ng’s Experience
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Director of Search and Analytics, Classifieds
Fairfax Media
(Public Company; 1001-5000 employees; FXJ; Newspapers industry)
January 2008 — Present (1 year 7 months)
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Blogger
SEOmoz
(Privately Held; 1-10 employees; Internet industry)
2006 — Present (3 years)
Infrequently blogs, answers SEOmoz PRO questions and comments on the highly popular search marketing blog.
Aussie + Mozzer = Mozzie! -
Senior Search Marketing Analyst
Fairfax Digital
(Public Company; 1001-5000 employees; FXJ; Online Media industry)
March 2007 — January 2008 (11 months)
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Online Marketing Analyst
Fairfax Digital
(Public Company; 201-500 employees; Online Media industry)
December 2004 — March 2007 (2 years 4 months)
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Webmaster
Reckon Singapore - Quicken.com.sg
(Public Company; 11-50 employees; Online Media industry)
January 2000 — December 2000 (1 year)
Lucas Ng’s Education
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University of New South Wales
B.Commerce , Information Systems, Accounting , 1998 — 2003
Additional Information
Lucas Ng’s Websites:
Lucas Ng’s Interests:
basketball, new technology, soccer, writing
Lucas Ng’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
