
Designer, Director, Communication strategist. Specialist for digital signage and virtual environment.
Milan Area, Italy

Designer, Director, Communication strategist. Specialist for digital signage and virtual environment.
Milan Area, Italy
Designer, Director, Unconventional strategist in digital communication. In recent times focused on digital signage and virtual worlds. Long experience in traditional and on-line media activities, covered several roles in broad wide adv and on-line media creative business: as artist ( illustrator, art director, copywriter, production and product designer, POP designer) and later as creative consultant ( below-the-line strategics, media productions and brand developing campaigns). Also developing digital artistic experiments about Virtual art and Immersive Media.
Digital Signage, Proximity Mktg, Unconventional Mktg
Second Life/MMO/Metaverse/Virtual Worlds
Emerging Technology, Web 2.0, social networking, user generated content, metaverse, virtual worlds, blogs, enterprise 2.0
Innovation, change
Unconventional strategic. Designer. Focus about Art in society, cultures and world's future. Deep involved and hard commited to digital real space and virtual worlds.
(Privately Held; Information Technology and Services industry)
February 2008 — Present (1 year 10 months)
Designer, Senior creative for digital content strategy for marketing and entertainment industry. Design specialist for 3D Virtual Worlds and Digital Enabled Spaces (PoP/Events).
Some examples are for fashion, finance and entertainment industry: Style Magazine [MoMa, Mart, Alfa Romeo], Kejo, Peuterey, Zaragoza ExpoAgua 2008 [ Peter Greenaway and Saskia Boddeke's The Blue Planet live multimedia show] . Also involved in on line strategics for many major companies like Unicredit , Intesa SanPaolo, Moncler.
(Non-Profit; Motion Pictures and Film industry)
January 2007 — Present (2 years 11 months)
Creative Director and Community manager.
(Internet industry)
2008 — March 2009 (1 year )
(Privately Held; 11-50 employees; Online Media industry)
May 2007 — January 2008 (9 months)
Developer and Designer for many Second Life activities, head designer for Inworld campaigns for Corriere della Sera and fashion and design sponsors ( Hogan, Belstaff, B&B Italia, Pirelli, Roger Vivier, Moroso, etc)
(Privately Held; 1-10 employees; Media Production industry)
January 2006 — May 2007 (1 year 5 months)
Produced different formats for sat TVs and italians multimedia magazines. Some of exmples: 'Holly Dolly' for Ipnotika music records, 'L'architetto dell'Imperatore' and ' Ci vediamo quando torno, i viaggi di Germano' for Marco Polo Channel. 'La storia di Roma' reduct. for De Agostini Multimedia. Here I worked as 3d Art director and producer.
(Privately Held; 11-50 employees; Writing and Editing industry)
June 2005 — July 2006 (1 year 2 months)
Consulting the Arts and Culture Branch of this editorial company. Developed three brand new lines: 'Esempi di Architettura' magazine 'Contemporary Artists' with Antonio Ievolella's exhibition in Naples Castel dell'Ovo and 'FiloForme' magazine
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 1998 — November 2004 (6 years 9 months)
Dedicated to Point of Purchase promo activities and Below the Line. Produced many HoReCa campains for DIAGEO, Bass Brewers Worldwide in Italy and EMEA, working on main beverage brands like Guinness, Kilkenny, Tennent's, Bass, Tuborg, etc. Myself designed Lamps to be distribuited in brand's shops, all affiches and merchandise. Also managed the whole communications line ups and inspired graphics.
(Non-Profit; 1-10 employees; Arts and Crafts industry)
April 1998 — August 2001 (3 years 5 months)
Creative director and media manager for the Pablo Picasso's I segreti del Maestro, Marc Chagall's Il sogno del Poeta and Salvador Dali's I tesori del Genio, italian art exhibition located in Venice, Florence and Rome. In collaboration with Art Studio Milano, Stratton Fundation of London. In addition, designed many gadgets and promo items for bookshops.
(Marketing and Advertising industry)
July 1994 — November 1997 (3 years 5 months)
Developed many different actions for brands like Levi's, Guinness, De Agostini Multimedia, Guzzini, Fiorucci, La Felinese, Peugeot. Produced different multimedia, interactive and web objects ( video set design, websites, CD-Roms ). Founded 'Laboom' the first mixed media magazine dedicated to promote young artists and creatives.
(Privately Held; 1-10 employees; Writing and Editing industry)
January 1990 — September 1993 (3 years 9 months)
First job in creative industry as artist for childrens' book and games. Did a wide range of paintings in watercolors and mixed media techiques. Also worked on three different set design for this company expos. Finally became Art director and developed 3 brand new gameplays: 'Riccardo Cuor di Leone' ,'Felice il trenino', 'Angeli e Diavoli', world wide distribuited trading card games.
Master 1st lvl , Museography, Design , 2006 — 2007
Architect , Industrial Design and interiors , 1994 — 2001
High School , IT
Sci-Fiction, Contemporary Art, Mithology, Dog breeding.
First tens selected in PROGETTO GIOVANI, incubator sponsored by New Elite Spa Milan and Comune di Milano, 1993.