luca de fino

Current

• Head of 360° Digital Influence dept at Ogilvy Worldwide Milan
• marketing & social media consultant at Ogilvy Worldwide Milan

Past

• communication and marketing consultant at Veryweb
• information architect at Etnoteam spa
• account manager and junior producer at Communicate Internet Solutions

Education

• Università Cattolica del Sacro Cuore
• Università degli Studi di Milano

Recommended

6 people have recommended luca

Connections

309 connections

Industry

Marketing and Advertising

Websites

• blog

luca de fino’s Summary

strategic thinking, innovation and research are the main aspects of my professional attitude. 

i have been working across multiple communications disciplines (DIGITAL/ATL/DM/CROSS-MEDIA) since 2000.

i like to move forward and experiment the new with a truly integrated vision without loosing the touch with the marketing basics, the different socio-cultural and business contexts. 

i do not believe in the hype for the sake of the trend of the moment and i always focus my activity in gaining business results and discovering and applying new business and communication models. 


in Ogilvy Italy since 2006, i manage an internal team dedicated to word of mouth marketing strategic planning and social media monitoring & analysis
(often dealing with international projects)

since 2006 i am member of the Ogilvy EMEA Digital Leaders Group
since 2008 i am member of the Ogilvy Public Relations Worldwide EMEA 360°Digital Influence Team

luca de fino’s Specialties:

_ strategic consultancy
_ digital marketing
_ word of mouth marketing
_ social media monitoring and analysis
_ writing and lecturing about marketing and communication

luca de fino’s Experience

• Head of 360° Digital Influence dept

  Ogilvy Worldwide Milan

  (Public Company; WPP; Marketing and Advertising industry)

  April 2006 — Present (3 years 4 months)

• marketing & social media consultant

  Ogilvy Worldwide Milan

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  March 2006 — Present (3 years 5 months)

  strategic consultancy

Additional Information

luca de fino’s Websites:

• blog

luca de fino’s Interests:

travel, design, architecture, music, movies, reading, sailing, marketing and communication, blogging, eco-sustainability issues, teaching, strategic planning

luca de fino’s Groups:

_ Ogilvy EMEA Digital Leaders Group
_ EMEA 360°Digital Influence Team (Ogilvy Public Relations Worldwide)

•    ASSODIGITALE - www.assodigitale.it -
•    Ogilvy People
•    Green
•    Social Media Influence
•    Ogilvy PR Worldwide/ 360° Digital Influence
•    Connected Marketing Networking Group
•    Creative Social
•    Sustainable Brands
•    Social Media Advertisers (socialAdv.com)
•    TED: Ideas Worth Spreading
•    Club dei Media Sociali
•    Social Network Analysis in Practice
•    OgilvyEntertainment
•    Italiani di Frontiera

luca de fino’s Honors:

may 2008
guest lecturer on marketing innovation
_ Master in Innovazione d’Impresa, Fondazione CUOA

march 2008
teacher of “Master a distanza in Marketing e Comunicazione” del Sole24ore
issue n°5: "scegliere strategie di marketing non-convenzionale"
(www.ilsole24ore.com)

November 2006
guest lecturer on word of mouth marketing and social media
_ Scuola Politecnica di design-milan
_ Università degli Studi di Roma La Sapienza, Facoltà di Scienze
della Comunicazione

luca de fino’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch