TLC Marketing Strategist
Milan Area, Italy
- Current
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- Consultant at Reply
- Past
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- Innovation Analyst at H3G Italy (3 Italia)
- Education
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- Politecnico di Milano
- Recommended
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4 people have recommended Luca - Connections
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245
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- Industry
- Telecommunications
- Websites
Luca De Felice (luca.defelice@email.it)’s Summary
CV, Personal Profiling & other documents on my Weblog "I have an iDEa!" [http://www.lucadefelice.com/blog/?page_id=10]
Luca De Felice (luca.defelice@email.it)’s Specialties:
• Field: Telecommunications (Telco&Media/Web).
• Area: Strategic/Operative Marketing, Project/Product Management, Innovation Management.
Luca De Felice (luca.defelice@email.it)’s Experience
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Consultant
Reply
(Privately Held; Information Technology and Services industry)
March 2007 — Present (2 years 9 months)
1. Since 06/2009: Business Developer & Web 2.0 Specialist, responsible for Web 2.0 Offering of one subsidiary of the Group (Live Reply), with a focus on the creation of new & convergent technological assets (Web + Mobile + TV), proof-of-concepts design and their commercial proposition to Telco&Media market.
2. Since 06/2009: Widgeting Team Leader, liable for Project Management (plan tracking, resources allocation & coordination) and Innovation Management (market research, use case design & new concept proposition) activities aiming at Web & Mobile Widgets development.
3. 05/2008-05/2009: Pre-Sales & Business Development activities, offering & marketing proposition for the launch of TamTamy (www.tamtamy.com), an Enterprise Social Networking Solution provided to clients by SaaS or On-Premises.
4. 07/2007-05/2008: Deployment Manager (international Single Point Of Contact for the service delivery - plan tracking & recommendations for actions) for Vodafone Global in the Multi-Headed Instant Messaging Development Team (marketing area).
5. 05/2007-07/2007: Technological scouting activities, development of concepts and Stage-Gate Process about BBTV, Mobile & Web 2.0. Creation of a Functional Product Description regarding Mobile/IPTV Convergence.
6. 03/2007-05/2007: Assessment work for Vodafone Italy concerning the ADSL architecture of the IPTV services distribution. -
Innovation Analyst
H3G Italy (3 Italia)
(Privately Held; 1001-5000 employees; 3; Telecommunications industry)
January 2006 — March 2007 (1 year 3 months)
Innovation Department – R&D, Business Development and Strategic Marketing:
1. Management of a project concerning the technological development of devices for the fruition of multimedia contents (handsets/portable multimedia devices, e.g. Digital Photo Frame); the relative evaluation of the competitive impacts and the individuation of new business opportunities coherent with the product roadmap and offer improvement.
2. Monitoring of the main topics regarding TV broadcasting (DVB-H, IPTV, Net TV, P2PTV, TV 2.0) and the following definition of the hardware/software requirements.
3. Scouting activity and economic evaluation of business scenarios concerning the areas of the proximity marketing and the short range wireless technologies.
4. Project Management for the creation of innovative television formats applicable to the Mobile Digital TV, from the concept phase to the production, through the collaboration with some universities and media labs.
Luca De Felice (luca.defelice@email.it)’s Education
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Politecnico di Milano
Engineering , Management & Strategy , 2000 — 2005
• Master Grade: 110/110
• Study area: management, organization and marketing.
- 2° Thesis: “Program Risk Management: an organizational model”.
- 1° Thesis: “Corporate culture – The path to excellence”.- Activities and Societies:
- - 03/2008: “Project Management” (16 hours), organized by Reply.
- 01/2008: “Web 2.0 Executive Bootcamp™” (8 hours), organized by Reply and Hinchcliffe & Company.
- 07/2005: “Strategic Channel Management”, “Marketing & Trade Processes” and “Human Resource Management” (48 hours) at MIP Politecnico di Milano.
- 06/2005: “Marketing Management” (26 hours) at Nokia Italia.
- 02/2005: “Multimedia Operation Management” (16 hours) at Politecnico di Milano.
Additional Information
Luca De Felice (luca.defelice@email.it)’s Websites:
Luca De Felice (luca.defelice@email.it)’s Interests:
• Field: Telecommunications (Telco&Media/Web). • Area: Strategic/Operative Marketing, Project/Product Management, Innovation Management. • Hi-Tech passion, especially for mobile communications. • Journalism, letter and short story writing. • Since 05/2007: Editing articles for the magazines Jack and Apogeonline. • 09/2007: Articles on the weekly newspaper Computer World Italia. Titles: “TV rides the Web 2.0 wave” – 1st and 2nd part; “After iPhone and Android, are you ready for the revolution?”. • 12/2006 and 11/2006: Articles on the financial newspaper “Il Sole 24 Ore” (within its Nòva24 supplement). Titles: “Advertising arrives via bluetooth”; ”The silent return of the digital photo frame”.
Luca De Felice (luca.defelice@email.it)’s Groups:
ABFL (Associazione Borsisti Famiglia Legnanese)
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ASSODIGITALE - www.assodigitale.it - -
Business Club 2.0 Milan-IN -
Politecnico di Milano Alumni -
Killer Idea Developers (KID) -
Nord Est Creativo -
Milanovation -
Reply -
Digital Banking Innovation -
Link to Milan Expo 2015 -
Milan Expo 2015 Contributors -
Reply Alumni Network -
Milan IT Professionals
Luca De Felice (luca.defelice@email.it)’s Honors:
• 07/2008: Winner of “Innovation Award 2008” organized by Reply to reward the best Business Plan on a Web 2.0 innovative solution.
• 11/2005 and 11/2004: Scholarship from “Fondazione Famiglia Legnanese” for academic merits.
• 04/2005: “Nokia University Program” first place. This consisted of a national competition, whose goal was elaborating a marketing plan for the launch of the Nokia 9500 Communicator.
Luca De Felice (luca.defelice@email.it)’s Contact Settings
Interested In:
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