Luca Colombo

Current

• Marketing Director at Online Services Group (aka MSN), Microsoft Italy

Past

• Sales Director at Microsoft Digital Advertising Solution (Microsoft Italy)
• Business Development Manager at MSN (Microsoft Italy)
• Account Executive at MSN (Microsoft Italy)

• Business Development Manager at Mondadori Informatica

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Education

• Politecnico of Milan

Connections

165 connections

Industry

Online Media

Luca Colombo’s Summary

Passionate for technology and online market, constantly looking for new business opportunities and challenges. Breadth and deep knowledge of online advertising market and currently expanding marketing experience on consumer audiences.
Strong believer of customer satisfaction as one of key success factors for business.

Luca Colombo’s Experience

• Marketing Director

  Online Services Group (aka MSN), Microsoft Italy

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  November 2006 — Present (2 years 9 months)

  • Lead cross subsidiary strategy, planning, marketing budget allocation and end-to-end execution
  • Gain market share and increase brand loyalty
  • Drive the growth agenda for the country to identify market opportunities and gain agreement on re-sourcing those opportunities
  • Responsible for revenue and P&L performance
  • Orchestrate and chair key operations like business performance management, budgeting, business reviews, resource allocations and drive business processes
  • Responsible for building a world-class marketing organizational capability locally, and for partnering closely with the Microsoft Corporation and regional marketing teams

• Sales Director

  Microsoft Digital Advertising Solution (Microsoft Italy)

  (Public Company; 10,001 or more employees; MSFT; Online Media industry)

  July 2002 — October 2006 (4 years 4 months)

  • Deliver the agreed quarterly and annual revenue and yield targets for the market
  • Drive up customer (partner) satisfaction in the market: build a solid and proficient relationship with top direct customers and main Italian media agencies
  • Provide revenue forecasts to the Regional Sales Director / Country Manager within required accuracy targets and actively monitor and manage the sales pipeline within the team
  • Develop and execute Sales and Trade Marketing strategy in line with worldwide guidelines
  • People management
  • Develop business cases for investment decisions for submission and negotiation with the Regional Sales Director / Country Manager

• Business Development Manager

  MSN (Microsoft Italy)

  (Public Company; 10,001 or more employees; Online Media industry)

  April 2001 — June 2002 (1 year 3 months)

  • Responsible for MSN business development revenue target Analyze and identify revenue opportunities based on local trends and/or leveraging on MSN International best practices
  • Partner with local players and execute MSN Italy business development strategy
  • People management
  • Plan, implement and launch of new MSN products defining monetization strategy

• Account Executive

  MSN (Microsoft Italy)

  (Public Company; 10,001 or more employees; MSFT; Online Media industry)

  January 2000 — March 2001 (1 year 3 months)

  • Reach individual revenue target
  • Expand MSN Italy customer base
  • Account management of assigned portfolio: direct customers (Retail sector) and media agencies
  • Reach customer satisfaction and customer retention targets

• Business Development Manager

  Mondadori Informatica

  (Privately Held; 1001-5000 employees; MN; Information Technology and Services industry)

  September 1995 — December 1999 (4 years 4 months)

  • Identify new revenue opportunities developing related business plans
  • Acquisition/hiring of resources needed for new projects, products and services
  • Account Management of Strategic Partners: Microsoft, Compaq and Cisco

Luca Colombo’s Education

• Politecnico of Milan

  Engineering , IT and Management Systems , September 1989 — September 1994