Steven Lubetkin, MBA, APR, Fellow, PRSA

Current

• Creative Catalyst at Ad Hocnium, Social Media Collaborative
• Senior Fellow and Advisory Board Member at Society for New Communications Research
• Member, organizing committee at PodCamp Philly

• Outside Public Relations Counsel at Success Communications Group
• Managing Partner at Lubetkin & Co. Communications LLC and Professional Podcasts LLC
• Member, Senior Practitioners Alliance at Anne Klein Communications Group LLC
• Computer Columnist at Jewish Community Voice of Southern New Jersey

see less...

4 more...

Past

• Senior Vice President, Media Relations at Bank of America
• Member, National Board of Directors at PRSA
• Member, National Board of Directors at Public Relations Society of America

14 more...

Education

• University of Phoenix
• University of Phoenix/ONLINE
• Monmouth University

1 more...

Recommended

10 people have recommended Steven

Connections

500+ connections

Industry

Public Relations and Communications

Steven Lubetkin, MBA, APR, Fellow, PRSA’s Summary

Experienced, award-winning producer of business audio and video podcasts. Podcasts produced for NAPL (www.napl.org), graphic communications management industry trade association, won a 2008 JASPER Award from the Jersey Shore Public Relations and Advertising Association (www.jspraa.com).

Frequent speaker on social media at industry conferences, schedule at http://www.lubetkin.net/speaking.htm.

Clients: ACE-INA, NJ Academy of Family Physicians, NAPL, AICPCU, National Association of Realtors, NJ Bankers Association, Peter Shankman, president of The Geek Factory, PRSA, Rutgers University.

Corporate photojournalist and videographer w/decades of national photo credits including six cover photos of Philadelphia area CEOs for Smart Business Magazine. Public photo portfolio is at http://www.flickr.com/photos/lubetkin/.

Senior Fellow and Advisory Board member of the Society for New Communications Research (http://sncr.org/?p=81) Experienced technologist, counselor to senior management regarding the business and commercial implications of leading edge technologies. MBA thesis (1994), “Bond Ratings in Cyberspace,” was a seminal study of the attitudes of financial industry professionals toward "groupware" computer-mediated meeting technologies -- the "social media" of the early 1990s. Fluent in Spanish.

Host of three blogs and podcasts:

Blogs/Podcasts
"Lubetkin's Other Blog" - Commentary and interviews on public relations and journalism issues, with people making news in the PR and journalism worlds. http://feeds.feedburner.com/lubetkinsotherblog

"CompuSchmooze" - Enhances monthly newspaper column about technology and Judaism in the Jewish Community voice of Southern New Jersey (www.jewishvoicesnj.org, www.compuschmooze.com, or via RSS feed at http://feeds.feedburner.com/compuschmooze).

"Middle Chamber Books Podcast" - supports Middle Chamber Book Store (www.middlechamberbooks.com) with podcast interviews of authors and other creative artists.

Steven Lubetkin, MBA, APR, Fellow, PRSA’s Specialties:

Extensive experience in podcast production, creating compelling B2B audio and video programs distributed via podcast technologies. Fluent in applying broadcast quality production techniques to podcasting, ensuring high quality production values.

Keen understanding of corporate financial communications, organizational communications, executive (speechwriting) communications, and internal communications issues.

Steven Lubetkin, MBA, APR, Fellow, PRSA’s Experience

• Creative Catalyst

  Ad Hocnium, Social Media Collaborative

  (Public Relations and Communications industry)

  January 2009 — Present (11 months)

  AdHocnium is an ad-hoc agency of creative catalysts producing social chemistry between globally focused companies and the markets they serve. We build teams for our client’s specific needs, bringing together some of the best and brightest people from all around the world.

• Senior Fellow and Advisory Board Member

  Society for New Communications Research

  (Non-Profit; 51-200 employees; Internet industry)

  January 2008 — Present (1 year 11 months)

  The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.
  
  The Society’s Fellows and Senior Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society’s members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising membership associations, research organizations and other leading think tanks.
  
  For more information, email us at info@sncr.org or call +1 (650) 331-0083.

• Member, organizing committee

  PodCamp Philly

  (Non-Profit; 1-10 employees; Internet industry)

  2007 — Present (2 years )

  This is the organizing committee for PodCamp Philly. PC Philly 1.0 was held in 2007; 2.0 currently planned for September 2008.

• Outside Public Relations Counsel

  Success Communications Group

  (Public Relations and Communications industry)

  2005 — Present (4 years )

• Managing Partner

  Lubetkin & Co. Communications LLC and Professional Podcasts LLC

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  December 2004 — Present (5 years )

  Lubetkin & Co. Communications LLC provides corporate leaders with high-level advice and counsel on their communications programs and strategies. The firm also provides guidance on crisis communications, reputation management, and how to leverage emerging technologies effectively to enhance outreach efforts.
  
  Our Professional Podcasts LLC subsidiary is the leading producer of business podcast programs (audio and video programs distributed over the Internet) for corporations, trade associations, and not-for-profit agencies in the Northeastern US. Among our clients are: ACE-INA Insurance; Sun National Bank; NAPL, the leading graphic communications trade association; the New Jersey Academy of Family Physicians; Rutgers University; Samost Jewish Family and Children's Service of Southern New Jersey; the law firm of FlasterGreenberg; Pinnacle Financial Advisors; the New Jersey Bankers Association, and others.

• Member, Senior Practitioners Alliance

  Anne Klein Communications Group LLC

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  2004 — Present (5 years )

  Senior Practitioners Alliance is an extended network of independent senior communications practitioners who work with Anne Klein Communications Group LLC from time to time on joint projects for clients.

• Computer Columnist

  Jewish Community Voice of Southern New Jersey

  (Non-Profit; 51-200 employees; Newspapers industry)

  September 1996 — Present (13 years 3 months)

  Write a monthly column on computers and technology trends for this 20,000+ circulation biweekly newspaper serving the affluent Southern New Jersey Jewish community. Also regularly contribute technology features to the companion quarterly magazine, "Attitudes."

Additional Information

Steven Lubetkin, MBA, APR, Fellow, PRSA’s Groups:

PRSA Financial Communications Section (Executive Committee, 1993-1999; Chairman, 1995-1997; chairman-elect, 1993-1994); Chair, PRSA Technology Section 1997, Executive Committee 1995-1999; Member, PRSA Universal Accreditation Board (1997-2002); elected (at age 42) to PRSA College of Fellows, 1999. Elected to three-year term on PRSA National Board of Directors, November 2002.

http://groups.yahoo.com/group/LinkedInPhilly, New Jersey MarCom Holiday party, Online News Association, PRSA Philadelphia, LinkedIn, Twitter, Greater Philadelphia Senior Executives Group

•    Online News Association
•    Executive Suite
•    Greater Philadelphia Senior Executive Group
•    U.S. Government Relations & Public Affairs
•    CBA Lincroft, NJ -
•    FreeMason Networking
•    ThoseinMedia
•    Bank of America Associate & Alumni Network
•    PPA Linked - For active members of Professional Photographers of America
•    Public Relations Society of America (PRSA National)
•    The Innovators Club
•    INTERNATIONAL ORDER OF DeMOLAY
•    Mid-Atlantic Consultant's Network
•    LI Live - Philly
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    Accredited in Public Relations (APR)
•    Radio & Television News Directors Network
•    Network of PR Professionals
•    PRSA Health Academy & Friends
•    Corporate Communications Executive Network
•    Online reporters and editors
•    LHH Alumni Network
•    Credit Rating Agency Alumni + Friends
•    NPPA - National Press Photographers Association
•    Standard and Poor's
•    Unisys Reconnected
•    VOD and Media Professionals
•    Podcasting Technology Resource Group
•    DeMolay International Alumni ©
•    Leadership New Jersey
•    Conrail
•    PROpenMic Members
•    PRSA Philadelphia & Friends
•    IMP - Interactive International Media Professionals
•    Crew
•    PRSA College of Fellows
•    Summit Bank of New Jersey
•    Social Media Marketers
•    Red Bank Register Alumni
•    AKCG Senior Counselors ALLIANCE
•    NEWS MEDIA PROFESSIONALS
•    AIIM International Exposition + Conference
•    McGraw-Hill Companies - networking for current and former employees
•    Summit Bancorp Alumni
•    Jersey Shore Public Relations and Advertising Association
•    Social Media Club Philly
•    GPSEG Professional Services
•    Behavioral Public Relations

Steven Lubetkin, MBA, APR, Fellow, PRSA’s Honors:

McGraw-Hill Inc. Corporate Achievement Award for Customer Service (teleconferences), awarded 1995. Named in Marquis’ Who’s Who in the East, 25th Edition, 1995-1996, and Who’s Who in the Media and Communications, first edition, 1997-1998. 2008 JASPER Award from Jersey Shore Public Relations & Advertising Association for Podcasts

Steven Lubetkin, MBA, APR, Fellow, PRSA’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• business deals
• reference requests
• getting back in touch