Lisa Trank

Current

Marketing (part-time) at PEI Inc.
Owner at One Purpose PR (Sole Proprietorship)

Past

Communications Specialist at Avnet Technology Solutions
Marketing and Communications Consultant at 3rd and Main Photography
Copywriter and Online Communications Coordinator at Jibbitz

Marketing Consultant at Superstructs
Marketing Director and Editor at Boulder Jewish Community Center
Media Relations and Grassroots Marketing at The Visioneering Group
Owner at Many Hats Marketing and Media Relations (Sole Proprietorship)
Part-time instructor at Front Range Community College
The Arts Paper at The Arts Paper
Senior Copywriter at Volan Design
Director of Communications at Naropa University

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8 more...

Education

Naropa University
American Center for the Alexander Technique
Northwestern University

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Recommended

4 people have recommended Lisa

Connections

270 connections

Industry

Public Relations and Communications

Websites

PEI Twitter

Lisa Trank’s Summary

Currently owner of One Purpose PR & Communications, as well as the part-time Marketing Specialist for PEI, I've served as Director of Communications for Naropa University, Director of Marketing for the Boulder Jewish Community Center during key times of growth and brand indentity and have been lead public relations and marketing/communications specialist for a wide variety of independent and sustainable projects, including the films: "What the Bleep Do We Know?," "Peaceful Warrior," "The Real Dirt on Farmer John" and "The 11th Hour."

My goal is to engage with socially responsible and sustainable organizations, businesses and individuals who want to take their company, product or work to another area. I'm well-versed in non-mainstream approaches to messaging and media relations, but also maintain a very strong list of media relationships in traditional outlets.

Lisa Trank’s Specialties:

Comprehensive media and public relations strategic planning and implementation, grassroots marketing initiatives, transformational entertainment promotions, entrepreneurial marketing support, editing and copywriting.

Lisa Trank’s Experience

Marketing (part-time)

PEI Inc.

(Privately Held; Information Technology and Services industry)

January 2009 — Present (11 months)

PEI is a Boulder-based technology consultancy and service provider serving a dedicated client base across the United States. In business for over 20 years, PEI focuses on several areas of technology: Networking, Infrastructure, Unified Communications, and Managed Services, with security always top of mind. By partnering with industry-leading companies such as Microsoft, Cisco, VMware and HP, we enable our clients to realize the competitive value of technology solutions that drive real business results.
Owner
One Purpose PR (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Public Relations and Communications industry)

2007 — Present (2 years )

One Purpose PR is a progressive message and media relations consulting firm providing integrated and holistic approaches to media and communications needs for a wide range of industries: transformational media, non-profits, community organizations, small and niche businesses, product launches and education.
Communications Specialist

Avnet Technology Solutions

(Public Company; AVT; Information Technology and Services industry)

March 2008 — December 2008 (10 months)

I created web-based communications for the Sun Solutions division of ATS. Writing, editing, some designing, overall marketing and communications coordination.
Marketing and Communications Consultant

3rd and Main Photography

(Marketing and Advertising industry)

July 2008 — October 2008 (4 months)

3rd and Main Photography is a full service photography studio, with special attention to the visual branding of Longmont. My work entails the company brand development, identity and implementation, public and community relations, as well as all marketing.
Copywriter and Online Communications Coordinator

Jibbitz

(Public Company; 11-50 employees; Crox; Public Relations and Communications industry)

November 2007 — January 2008 (3 months)

I served as the copywriter and online communications coordinator for Jibbitz. The position was eliminated as part of a larger downsizing for the company.
Marketing Consultant

Superstructs

(Retail industry)

January 2005 — December 2007 (3 years )

I worked with Superstructs on the launch of the toy line and provided marketing, communications and public relations consulting, specifically for the International Toy Fair, in which the company received extensive press coverage, resulting in awards and accolades. I also served to assist in the naming of Pinklets, geared toward preschool and elementary age girls.
Marketing Director and Editor

Boulder Jewish Community Center

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

December 2004 — October 2007 (2 years 11 months)

I served as the marketing, media and public relations director working within the growing and diverse Boulder Jewish community, as well as the editor and designer of The Community Page, a free bi-monthly publication.
Media Relations and Grassroots Marketing

The Visioneering Group

(Public Relations and Communications industry)

2004 — 2007 (3 years )

Lead publicist and grassroots marketing specialist for regional market outreach for the films "The Real Dirt on Farmer John," "Peaceful Warrior," "The 11th Hour" and "What the Bleep Do We Know?", among others.
Owner
Many Hats Marketing and Media Relations (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Public Relations and Communications industry)

2004 — 2007 (3 years )

Many Hats Marketing and Media Relations specialized in powerful and innovative marketing and media solutions for individuals and business in the transformational arts and entertainment, entrepreneurs and non-profits.
Part-time instructor

Front Range Community College

(Educational Institution; 501-1000 employees; Higher Education industry)

2003 — 2006 (3 years )
The Arts Paper

The Arts Paper

(Non-Profit; 1-10 employees; Newspapers industry)

March 2002 — December 2004 (2 years 10 months)

The Arts Paper was a free bi-monthly arts journal published by the Boulder Arts Commission and dedicated to the arts and activist community of Boulder, Colorado.
Senior Copywriter

Volan Design

(Design industry)

November 2000 — April 2002 (1 year 6 months)

Key member of brand identity, product development team; created all content for marketing collateral, trade show materials, websites, press kits for clients including DataPlay, eDigital, Medtronics, Oakley and Hunter Douglas.
Director of Communications

Naropa University

(Educational Institution; 51-200 employees; Higher Education industry)

June 1996 — October 2000 (4 years 5 months)

Developed and implemented all public relations, communications efforts and marketing efforts for the university and extended studies program, during a time of critical student body, physical and programmatic growth.

Lisa Trank’s Education

Naropa University

1995 — 1999
American Center for the Alexander Technique

Post Grad Prof Certificate , Alexander Technique , 1991 — 1993
Northwestern University

BSS , Speech and Theater , 1977 — 1981

Activities and Societies:

Theater, Singing

Additional Information

Lisa Trank’s Websites:

PEI Twitter

Lisa Trank’s Interests:

laughing, hanging with my kids and partner, breathing, reading, singing, writing, playing with the dog, cats and tortoise, cooking, baking, chant, sleeping

Lisa Trank’s Groups:

Boulder Marketing Group, Boulder Media Women, Boulder JCC, Pardes Levavot, Naropa University, The Visioneering Group, Ladies Who Launch, The City Club, sustainable resources, TopLinked.com, Boulder Sustainable Community, Northwestern University, PRJoblist, Front Range Community College, Tikkun and Spiritual Progressives, Jibbitz, Andrew Hudson's Job List, Ladies Who Launch, Boulder Media Women