VP Product and Marketing at Cake Financial
San Francisco Bay Area
- Current
-
- VP Product and Marketing at Cake Financial
- Member, Advisory Board at ShopFlick
- Member, Advisory Board at Mprire (Widgetbucks)
- Past
-
- Global General Manager - Experience Management at Nike.com
- Member, Advisory Board at Kaboodle (acquired by Hearst Corporation)
- Vice President Marketplace Operations at art.com
- Director and General Manager - Collectibles Business Unit at eBay
- Entrepreneur in Residence at OCP
- VP Business Development at NetAbacus
- Senior Consultant at PriceWaterhouseCoopers
- Education
-
- University of California, Berkeley - Walter A. Haas School of Business
- Hampton University
- Connections
-
500+
connections
- Industry
- Internet
- Websites
Laurence Toney’s Summary
Laurence Toney is a seasoned C – level executive who likes to work in exciting environments with passionate people. He enjoys solving complex problems by building and developing great teams that are motivated to create great products that solve real customer problems.
Most recently, Laurence was the Global General Manager, Experience Management with Nike.com. He was responsible for developing and implementing the strategies and tactics necessary to position Nike, Inc.’s global digital commerce division as the leader in ecommerce.
In his prior role with Art.com, he was responsible for Sistino a consumer brand focused on art from emerging artists. He managed the P&L and built the team responsible for the product, marketing, and operations.
Before Art.com, Laurence was the Director and General Manager of eBay’s Collectibles Business Unit (CBU) where he managed the P&L and team for $3 billion in annual transactions, which was more than 12% of the U.S. transaction volume of the eBay marketplace. During his tenure, the year over year percentage growth in Merchandise Value for the CBU returned to double digits (based on Q1 annualized for 2005 and 2006).
Prior to eBay, Laurence was an entrepreneur as part of the founding team of NetAbacus, a management consultant with PwC and an EIR with a small, focused venture fund. He began his career in the financial services industry doing institutional money management and corporate development.
He received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program - a joint curriculum program with the College of Engineering. Laurence received his B.S. from Hampton University in Virginia.
Laurence Toney’s Specialties:
• Entrepreneurship
• Marketing (Customer Acquisition, Brand and Marketing Communications)
• Product Marketing
• Product Management
• General Management/P&L
• Strategic Partnership Development
• Corporate Strategy
Laurence Toney’s Experience
-
VP Product and Marketing
Cake Financial
(Privately Held; 11-50 employees; Internet industry)
2008 — Present (1 year)
-
Member, Advisory Board
ShopFlick
(Internet industry)
2007 — Present (2 years)
Serve on Advisory Board for a consumer internet company funded by Venrock. Provide advice on corporate strategy, business development and product development.
-
Member, Advisory Board
Mprire (Widgetbucks)
(Privately Held; 11-50 employees; Internet industry)
2006 — Present (3 years)
Serve on Advisory Board for a consumer internet company funded by Ignition Partners and Draper Fisher Jurvetson (DFJ). Provide advice on corporate strategy, business development and product development.
-
Global General Manager - Experience Management
Nike.com
(Public Company; 10,001 or more employees; NKE; Sporting Goods industry)
2007 — 2008 (1 year)
Leadership of thirty person team for product management (website), user experience design (UED), content management, innovation, and website analytics, to drive continuous “life cycle” management of nikestore.com and nikeiD.com.
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Member, Advisory Board
Kaboodle (acquired by Hearst Corporation)
(Privately Held; 11-50 employees; Internet industry)
2006 — 2007 (1 year)
Served on Advisory Board for a consumer internet company funded by angel investors and acquired by Hearst Corporation. Provided advice on marketing, corporate strategy and business development.
-
Vice President Marketplace Operations
art.com
(Privately Held; 501-1000 employees; Internet industry)
2006 — 2007 (1 year)
General management (P&L) of marketplace including product management, marketing, customer acquisition and revenue
-
Director and General Manager - Collectibles Business Unit
eBay
(Public Company; 10,001 or more employees; ebay; Internet industry)
2002 — 2006 (4 years)
Director and General Manager of the Collectibles Business Unit
-
Entrepreneur in Residence
OCP
(Partnership; 1-10 employees; Venture Capital & Private Equity industry)
2001 — 2002 (1 year)
Entrepreneur in Residence program (1 year program) with focus on consumer internet
-
VP Business Development
NetAbacus
(Privately Held; 11-50 employees; Internet industry)
1999 — 2001 (2 years)
Co-Founder and Business Development lead
-
Senior Consultant
PriceWaterhouseCoopers
(Privately Held; 10,001 or more employees; Management Consulting industry)
1996 — 1999 (3 years)
Strategy consulting to pre-IPO technology companies
Laurence Toney’s Education
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University of California, Berkeley - Walter A. Haas School of Business
MBA , Entrepreneurship, Management of Technology , 1995 — 1997
-
Hampton University
BS , Business , 1984 — 1989
- Activities and Societies:
- Kappa Alpha Psi
Additional Information
Laurence Toney’s Websites:
Laurence Toney’s Interests:
Entrepreneurship, Internet, Startups, Game Mechanics, Snowboarding, Consumer Technology, ALMS, Angel Investing
Laurence Toney’s Groups:
-
Haas/Berkeley Alumni -
PricewaterhouseCoopers (PwC) employees and alumni -
eBay Employees and Alumni Group -
Hampton University Alumni Group -
Churchill Club
Laurence Toney’s Contact Settings
Interested In:
- career opportunities
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
