Linda Skrocki

Current

• Sr. Social Media Engineering Program Manager & Acting Director at Sun Microsystems

Recommended

6 people have recommended Linda

Connections

231 connections

Industry

Computer Software

Websites

• Blog
• Twitter
• Facebook

Linda Skrocki’s Summary

Consistently recognized as a top performer by Senior/Exec management, stakeholders, team members, and community members, and recognized by the ReadWrite Web as a "Leading Corporate Social Media Evangelist", Linda Skrocki owns & directs the community program for Sun's primary social media sites (blogs, forums, wikis, etc.). She has hands-on practitioner experience in managing community site construction, program & policy definition, and community development from the ground up. She is results driven, out-going, well-spoken, and able to quickly identify the most efficient critical path to successful delivery.

As an expert change agent, she has managed many of Sun Microsystems highest profile web programs over the last 9 years. Prior to that, she has an extensive background of working in the tech & health sectors since the late 80's for organizations ranging from start-ups, fortune 500s, & state government.

Linda Skrocki’s Specialties:

Corporate digital media strategist, social networking evangelist, engineering web program/project management, new media marketing, online community development, new media trainer, social media policy definition, expert user of social networking tools (blogs, wikis, forums, twitter, etc.), user generated content, information architecture, corporate blogger, software lifecycle, coach of corporate and executive communications via digital media tools.

Linda Skrocki’s Experience

• Sr. Social Media Engineering Program Manager & Acting Director

  Sun Microsystems

  (Public Company; JAVA; Information Technology and Services industry)

  July 2004 — Present (5 years 5 months)

  Direct all program, policy, engineering, business alignment, & community development activities for Sun's external-facing, high-volume social media/community sites:
  - http://blogs.sun.com
  - http://wikis.sun.com
  - http://forums.sun.com
  - http://java.sun.com
  - http://developers.sun.com
  - http://mediacast.sun.com
  - http://planets.sun.com
  
  - Direct a robust community platform strategy, development & effective use of Sun's social media tools to enable fruitful marketplace conversations.
  - Align business and community needs via organizational buy-in & alignment between brand, legal, exec comms, prod mktg, engineering & general corp strategies.
  - Evangelize use of Sun's community tools & 3rd party social media tools internally & externally via comprehensive intro and advanced training sessions
  - Leverage analytics & listening tools to help measure the success of marketplace conversations
  - Syndicate digital marketplace conversations on traditional sun.com web pages
  - Enable volunteer community moderators to set a positive tone on the sites via a community moderation program
  - Share our experiences of new media via conference & outreach speaking engagements
  - Leverage expert knowledge of software dev lifecycle, project mgt methodologies, website dev/mgt, etc.
  - Ensure maximum core team efficiency by queuing up deliverables with solid requirements & scheduling that cohesively align extended team tasks (QA, support, comms, delivery of critical announcements/events, etc.)
  - Identify progressive social media features & uses of new media tools to further enable marketplace conversations
  - Collaborate with business partners, legal, brand, user experience, quality assurance, copyright, and privacy teams to ensure standards compliance
  - Manage communities by ensuring change requests are recorded, scheduled & delivered; end user support issues are promptly addressed; community issues such as trolling or abusive posts are promptly resolved/mitigated.

Additional Information

Linda Skrocki’s Websites:

• Blog
• Twitter
• Facebook

Linda Skrocki’s Groups:

•    Web 2.0
•    Social Media Marketing
•    Sun Microsystems, Inc.
•    Enterprise 2.0 Group
•    Linked To Denver
•    Sun-Oracle

Linda Skrocki’s Honors:

One of "Seven Leading Corporate Social Media Evangelists" per the ReadWriteWeb, http://www.readwriteweb.com/archives/seven_leading_corporate_social_media_evangelists_today.php

United Nations Global Youth Summit Leaders Presenter, http://blogs.sun.com/lskrocki/entry/sun_and_the_united_nations

Presenting practitioner at Enterprise 2.0 2008. http://www.e2conf.com/archive/presentations/downloads/EN31_Skrocki.pdf

Case study contributor for Stewart Mader's book "Wikipatterns", http://bit.ly/wikipatterns-skrocki

Girl Geek Dinner member & presenter, http://www.slideshare.net/lskrocki/girl-geek-dinner-presentation

Reuter's Women Group "Work Smarter, Not Harder" event speaker, June 2008

Guest blogger on Kyle Lacy's blog (author of Twitter Marketing for Dummies): http://kylelacy.com/do-tight-corporate-social-media-policies-help-or-hinder/