Senior Vice President / Chief Marketing Officer at Real Mex Restaurants
Orange County, California Area
- Current
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- Senior Vice President / Chief Marketing Officer at Real Mex Restaurants
- Past
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- Vice President of Marketing at Daphne's Greek Cafe
- Vice President of Marketing at Mimi's Cafe
- Vice President of Marketing at Ruby's Diner
- Sr. Director of Brand Marketing at Denny's
- Vice President of Marketing at Famous Restaurants
- Director of Marketing at El Torito
- Education
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- St. Cloud State University
- Recommended
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7 people have recommended Lowell - Connections
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442
connections
- Industry
- Restaurants
- Websites
Lowell Petrie’s Summary
Veteran marketing, public relations and product development professional with wide experience in several segments of the restaurant industry - fast casual, family and casual segments.
Have been active on many boards and advisory councils of restaurant related companies and boards and have spoken and sat on panels at many national meetings.
Lowell Petrie’s Specialties:
Brand marketing, traditional marketing, public relations, menu engineering and product development.
Lowell Petrie’s Experience
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Senior Vice President / Chief Marketing Officer
Real Mex Restaurants
(Privately Held; Restaurants industry)
July 2009 — Present (5 months)
Overseeing all brand and marketing efforts for the family of Real Mex Restaurants (El Torito, Chevys, Acapulco, El Torito Grill, Casa Gallardo, Who Song & Larry's, Las Brisas).
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Vice President of Marketing
Daphne's Greek Cafe
(Privately Held; Restaurants industry)
July 2008 — July 2009 (1 year 1 month)
Daphne's Greek Cafe is a independently owned chain of fast casual Greek restaurants headquartered in San Diego (La Jolla), California. Presently Daphne's Greek Cafe has 81 restaurants in CA, AZ, OR, WA and CO.
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Vice President of Marketing
Mimi's Cafe
(Restaurants industry)
October 2004 — July 2008 (3 years 10 months)
Mimi's Cafe is a collection of upscale casual dining restaurants headquartered in Tustin, California and owned by Bob Evans Farms out of Columbus, Ohio. Responsibilities included marketing, public relations, managing product development system and overseeing wine and spirits program.
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Vice President of Marketing
Ruby's Diner
(Restaurants industry)
June 2000 — October 2004 (4 years 5 months)
Oversaw marketing and public relations for this 1940's themed concept.
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Sr. Director of Brand Marketing
Denny's
(Restaurants industry)
1996 — 2000 (4 years )
Oversaw all elements of brand marketing including product development, research & development, branding, menu and POP creation, vendor relations, etc. Won Restaurant Business Magazine's Menu Strategist Award for Family Dining.
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Vice President of Marketing
Famous Restaurants
(Restaurants industry)
1986 — 1993 (7 years )
Supervised all marketing and public relations initiatives, product development and the beer, wine and full bar programs. Famous Restaurants included 33 Garcia's Mexican Restaurants in 13 states and the Famous Pacific Fish Company restaurants.
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Director of Marketing
El Torito
(Restaurants industry)
1977 — 1986 (9 years )
Oversaw all marketing and public relations; supervised an eight person department.
Additional Information
Lowell Petrie’s Websites:
Lowell Petrie’s Groups:
Marketing Executives Group
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Marketing Executives Group -
High Powered Food & Beverage Forum - Foodservice & Retail Executive Networking - Job Opportunities -
Friends of Chain Leader -
Foodservice Restaurant Networking
Lowell Petrie’s Contact Settings
Interested In:
- expertise requests
- business deals
- reference requests
- getting back in touch
