
Audience Marketing at The Bookseller magazine and Kirkus Reviews -Nielsen Business Media
Bath, United Kingdom

Audience Marketing at The Bookseller magazine and Kirkus Reviews -Nielsen Business Media
Bath, United Kingdom
Sam has worked in publishing for 14 years, starting at Incisive Media working on financial technology publications. She then moved to Centaur where she was marketing manager for a portfolio of titles including New Media Age. She then moved on to become marketing manager for Centaur's portal site www.mad.co.uk. She has provided marketing consultancy expertise to Future Publishing, Skep Media, Mountside Media and an ongoing relationship with Centaur.
She is currently working for Nielsen Business Media providing audience marketing support for The Bookseller magazine and website.
After setting up on her own, she established Lounge Marketing in 2005 to offer a broader base of publishers and event organisers creative and marketing solutions. Her clients reflect some of the largest publishers in the UK.
Lounge Marketing has developed and now forms a collective of experienced professionals - each with their own area of expertise earned in the most well regarded publishing and event companies in the UK.
Through this shared knowledge and experience, Lounge Marketing offers creative, well thought out, intelligent solutions across editorial, marketing, design, web & online development, search engine optimisation and communication.
Magazine marketing, relationship building, event marketing, online publishing, subscription marketing, seo, communication strategy, creative and design solutions, conference producing, research
(Publishing industry)
June 2008 — Present (1 year 6 months)
Subscription/audience marketing development for The Bookseller magazine and TheBookseller.com & Kirkus Reviews (US magazine)
The Bookseller is the definitive trade magazine. Relied upon for breaking news, industry analysis, Buyer's guides, latest book sales charts from Nielsen BookScan, jobs and more.
The Bookseller has just launched several industry free email alerts. Sign up now at www.thebookseller.com/emails.
Kirkus Reviews has been reviewing books in US since 1933. Offering the earliest pre-pub reviews of 5000+ books per year. Find our more at http://www.kirkusreviews.com
If you work in publishing and would like to link with me then get in touch.
(Marketing and Advertising industry)
January 2005 — Present (4 years 11 months)
Comprising of a team of very experienced professionals, Lounge Marketing is a specialist agency offering expertise to the publishing and event industry.
Lounge Marketing offers creative, well thought out, intelligent solutions across editorial, marketing, design, web & online development, search engine optimisation and communication specifically relating to publishers and event companies.
Lounge Marketing clients reflect some of the largest publishers in the UK including Centaur, BBC Magazines, Future Publishing, Dennis , and more
(Public Company; 501-1000 employees; Publishing industry)
May 1995 — Present (14 years 7 months)
(Publishing industry)
December 2004 — November 2008 (4 years )
Skep Media published leading business to business magazines in the home entertainment and gaming industries. As well as its magazines Home Entertainment Week (www.heweek.co.uk), RRP Magazine and InStock Magazine, Skep Media also run industry events.
Lounge Marketing runs the marketing for Home Entertainment Week (HEW). Plus recently worked on the speaker programme for Skep's industry event the HEW Summit.
Sam is in the process of devising a programme for a technology-focused home entertainment event. To cover IPTV, VoD, video delivery through social networks & mobiles.
(Public Company; 501-1000 employees; Publishing industry)
June 2004 — May 2005 (1 year )
(Online Media industry)
June 1997 — June 1998 (1 year 1 month)
(Publishing industry)
June 1995 — June 1996 (1 year 1 month)
(Privately Held; 1-10 employees; Staffing and Recruiting industry)
1993 — 1995 (2 years )
BSc , Maths , 1989 — 1993
publishing, magazine marketing, event management, event marketing, conference producing, online publishing, communication strategy, editorial, design, seo, relationship building