Samantha Missingham

Samantha Missingham

Audience Marketing at The Bookseller magazine and Kirkus Reviews -Nielsen Business Media

Bath, United Kingdom

Current
  • Audience Marketing on The Bookseller magazine & Kirkus Reviews at Nielsen Business Media
  • Owner at Lounge Marketing
  • Marketing Consultant at Centaur Communications
Past
  • Marketing Consultant at Skep Media
  • Marketing at Future Publishing
  • Marketing Manager at mad.co.uk
  • Marketing Manager at New Media Age
  • Marketing Manager - Financial Technology Publications at Incisive
Education
  • University of Bristol
Connections
206 connections
Industry
Marketing and Advertising
Websites

Samantha Missingham’s Summary

Sam has worked in publishing for 14 years, starting at Incisive Media working on financial technology publications. She then moved to Centaur where she was marketing manager for a portfolio of titles including New Media Age. She then moved on to become marketing manager for Centaur's portal site www.mad.co.uk. She has provided marketing consultancy expertise to Future Publishing, Skep Media, Mountside Media and an ongoing relationship with Centaur.

She is currently working for Nielsen Business Media providing audience marketing support for The Bookseller magazine and website.

After setting up on her own, she established Lounge Marketing in 2005 to offer a broader base of publishers and event organisers creative and marketing solutions. Her clients reflect some of the largest publishers in the UK.

Lounge Marketing has developed and now forms a collective of experienced professionals - each with their own area of expertise earned in the most well regarded publishing and event companies in the UK.

Through this shared knowledge and experience, Lounge Marketing offers creative, well thought out, intelligent solutions across editorial, marketing, design, web & online development, search engine optimisation and communication.

Samantha Missingham’s Specialties:

Magazine marketing, relationship building, event marketing, online publishing, subscription marketing, seo, communication strategy, creative and design solutions, conference producing, research


Samantha Missingham’s Experience

  • Audience Marketing on The Bookseller magazine & Kirkus Reviews

    Nielsen Business Media

    (Publishing industry)

    June 2008Present (1 year 6 months)

    Subscription/audience marketing development for The Bookseller magazine and TheBookseller.com & Kirkus Reviews (US magazine)

    The Bookseller is the definitive trade magazine. Relied upon for breaking news, industry analysis, Buyer's guides, latest book sales charts from Nielsen BookScan, jobs and more.

    The Bookseller has just launched several industry free email alerts. Sign up now at www.thebookseller.com/emails.

    Kirkus Reviews has been reviewing books in US since 1933. Offering the earliest pre-pub reviews of 5000+ books per year. Find our more at http://www.kirkusreviews.com

    If you work in publishing and would like to link with me then get in touch.

  • Owner

    Lounge Marketing

    (Marketing and Advertising industry)

    January 2005Present (4 years 11 months)

    Comprising of a team of very experienced professionals, Lounge Marketing is a specialist agency offering expertise to the publishing and event industry.

    Lounge Marketing offers creative, well thought out, intelligent solutions across editorial, marketing, design, web & online development, search engine optimisation and communication specifically relating to publishers and event companies.

    Lounge Marketing clients reflect some of the largest publishers in the UK including Centaur, BBC Magazines, Future Publishing, Dennis , and more

  • Marketing Consultant

    Centaur Communications

    (Public Company; 501-1000 employees; Publishing industry)

    May 1995Present (14 years 7 months)

  • Marketing Consultant

    Skep Media

    (Publishing industry)

    December 2004November 2008 (4 years )

    Skep Media published leading business to business magazines in the home entertainment and gaming industries. As well as its magazines Home Entertainment Week (www.heweek.co.uk), RRP Magazine and InStock Magazine, Skep Media also run industry events.

    Lounge Marketing runs the marketing for Home Entertainment Week (HEW). Plus recently worked on the speaker programme for Skep's industry event the HEW Summit.

    Sam is in the process of devising a programme for a technology-focused home entertainment event. To cover IPTV, VoD, video delivery through social networks & mobiles.

  • Marketing

    Future Publishing

    (Public Company; 501-1000 employees; Publishing industry)

    June 2004May 2005 (1 year )

  • Marketing Manager

    mad.co.uk

    (Online Media industry)

    June 1997June 1998 (1 year 1 month)

  • Marketing Manager

    New Media Age

    (Publishing industry)

    June 1995June 1996 (1 year 1 month)

  • Marketing Manager - Financial Technology Publications

    Incisive

    (Privately Held; 1-10 employees; Staffing and Recruiting industry)

    19931995 (2 years )


Samantha Missingham’s Education

  • University of Bristol

    BSc , Maths , 19891993


Additional Information

Samantha Missingham’s Websites:

Samantha Missingham’s Interests:

publishing, magazine marketing, event management, event marketing, conference producing, online publishing, communication strategy, editorial, design, seo, relationship building

Samantha Missingham’s Groups:

  •    Women 2.0
  •    Inbound Marketers - For Marketing Professionals
  •    Facebook.com
  •    American Library Association
  •    eMarketing Association Network
  •    Frankfurter Buchmesse
  •    ThoseinMedia
  •    Ladies Who Launch
  •    Twitter
  •    Book Publishing Professionals
  •    Publishers & Book sellers association
  •    AFFILIATED AUTHORS
  •    University of Bristol Alumni
  •    Social Media Marketing
  •    Information Science and LIS
  •    Magazine Publishers of America (MPA)
  •    Media Professionals Worldwide
  •    Women For Hire
  •    Tweeple
  •    Women’s National Book Association-NYC
  •    Tools of Change for Publishing
  •    NYC Women in Publishing
  •    Authors & Publishers Association
  •    Creative Bath
  •    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
  •    Circulation Network
  •    Children's Publishing
  •    Women & Publishing-Media network group
  •    twitter innovators Innovation & Creativity Network of Tweeters
  •    Circulation/Fulfillment Specialists
  •    Women's National Book Association
  •    SLA Solo Librarians Division
  •    Booksconnect - Authors, Agents, Rights and Publishing Professionals, Publicists, Event organisers...
  •    B2B Content Marketing
  •    Book Design
  •    Ebooks, Ebook Readers, Digital Books and Digital Content Publishing
  •    B2B Social Media
  •    CILIP: the Chartered Institute of Library and Information Professionals
  •    Forum for Publishers, Editors, and Authors in India and Abroad
  •    www.OnlyMarketingJobs.com - it pays to know people
  •    London Business Book Club
  •    Self Publishing for Love and Money
  •    Internet Librarian
  •    Film & Education
  •    Branding & Marketing
  •    Brrism - Bristol Social Media
  •    Publishing Talk

Samantha Missingham’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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